VEGGIE STICKS-Business

Pranav
Radhika
Satvik
Shagun
Utkarsh

Introduction
Indiahas the third-highest number
ofobeseand overweight people (11 % of
adolescents, and 20 % of all adults)
But according to a study at TSMG(Tata
Strategic Management Group) health and
wellness foods market in India is
potentially rising at a compounded
annual growth rate of 23%.
The Indian market is young the median
age is 25 years health conscious. It
seeks an easy route to health rather
than a lifestyle change. Eating healthier
food is one such route.

Customer Segments
Our objective through this idea is to tap
this young population who prefers eating
tasty and healthy food and experiment
with new varieties of food items available.
Thus, our target market is people going to
multiplexes particularly in the age group
18-35.
At present there are 2050 multiplex
screens which are increasing every year
and there are 4 billion footfalls every year
in multiplexes.
Other customer segment is large caterers.

Value Proposition
We are offering a product which
is providing Value for Money;
cheaper alternative to junk food.
We are providing a snack which
is tastier.
Through use of air fryers, we are
providing a healthier snack.

Channels
The main selling channels are Kiosks.
Taking up sub-contracting projects
through larger caterers.
Targeting colleges during fests and
events.
The most cost efficient channel is
subcontracting and the highest revenue
generating channel is subcontracting

Customer Relationship
Customers expects us to deliver the
product as we promised- a tastier ,
healthier and quality snack, hence a
trustworthy relationship is expected.
Customers expect us to deliver the
product as quickly as possible so that
their waiting time could be reduced.
Writing the name of the customer on
holder in which they are served.
Staying in constant touch with
contractors, sending Diwali/festival
greetings.

Key Resources and

Activities
Resources
Initial Capital
investment
Warehouse
Human resource
Raw materials
Transportation
network
Cardboard holders

Activities
Enable Just-In-Time
availability.
Reaching out to
caterers and
multiplex canteens.

Key Partnership
Maintain good relationship with all
raw material suppliers(corn flour,
vegetables)
Preferably have 2-3 suppliers.
Dont rely on only 1.
Tie-ups with transportation
agencies
Maintain good relationship with
caterers.

Revenue Streams
The revenue streams are Kiosks at
multiplexes and sub-contracting
through caterers.
The revenue from Kiosks will
contribute 100% of revenues at the
start and as business grows the share
from Kiosks will be 75-80% and
through catering it will be 20-25%.

Cost Structure
Raw Materials(Vegetables, Corn flour,
Refined Flour)
Cylinder
Salaries
Rent
Water bill
Maintenance
Initial setup
Electricity
Transportation
Miscellaneous Costs