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McGraw-Hill/Irwin
Learning Objectives
1. Compare how operations and supply chain
strategy relates to marketing and finance.
2. Understand the competitive dimensions of
operations and supply chain strategy.
3. Identify order winners and order qualifiers.
4. Understand the concept of strategic fit.
5. Describe how productivity is measured and
how it relates to operations and supply chain
processes.
6. Explain how the financial markets evaluate a
firms operations and supply chain
performance.
2-2
A Sustainable Strategy
LO 1
2-3
2-4
2-5
2-6
Competitive Dimensions
Price: make the product or deliver the service
cheap
Quality: make a great product or deliver a
great service
Delivery speed: make the product or deliver
the service quickly
Delivery reliability: deliver it when promised
Coping with changes in demand: change its
volume
Flexibility and new product introduction
speed: change it
LO 2
2-7
1.
2.
3.
4.
5.
LO 2
2-8
2-9
2-10
Productivity Measurement
2-11
Productivity Measurement
Continued
LO 5
2-12
LO 6
2-13