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McGraw-
OBJECTIVES
1. Understand the product development
process for both manufactured and service
products.
2. Demonstrate how the development of
products can have significant economic
impact on the firm.
3. Align design with the desires of the
customer by using quality function
deployment (QFD) concepts.
4. Explain how design can significantly impact
manufacturing cost.
5. Be introduced to product development
performance measures.
3-2
LO 1
3-3
Core Competency
LO 1
3-4
LO 1
Phase 0: Planning
Phase 1: Concept development
Phase 2: System-level design
Phase 3: Design detail
Phase 4: Testing and refinement
Phase 5: Production ramp-up
3-5
LO 1
Technology-push products
Platform products
Process-intensive products
Customized products
High-risk products
Quick-build products
Complex systems
Generic
3-6
3-7
House of quality
LO 3
3-8
LO 4
3-9
Traditional approach
We design it, you build it or over the wall
Concurrent engineering
Lets work together simultaneously
LO 4
3-10
LO 4
3-11
LO 4
3-12
2. Operational fit
3. Financial impact
LO 4
Ecodesign
3-14
LO 5
3-15