G

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JACOZIL M
PL A N
JULIANN HILTON
CHRIS LATIN
TRISHA LITONG

Our Location

Price Upon Request:

We plan to pay $75,000
dollars for the lot.

Location Description

MENU AND THEME

Our restaurant is coastal-forest-themed and is nature-oriented. Our cuisine is influenced by Jamaica, Costa Rica, and Brazil.

MENU AND THEME (CONT.)

Our menu offers drinks, desserts, and all-day meals.

SECTION 1: EXECUTIVE SUMMARY

This marketing plan is used to introduce and expand our restaurant, Jacozil,
to the audience. Since we have already shown the restaurants location, menu,
and theme, we will communicate our other important aspects of Jacozil in the
following slides. We will talk about our target customers (including what they
like/dislike), what makes our restaurant unique, and our food pricing and
positioning plan. Of course, we cant forget our competition, as we go into those
topics. Our marketing plan includes how we intend to get new customers that
will be faithful to the business. To do so, we will inform the audience of our
restaurant distribution plan, our offers, our marketing materials, and promotion
strategies. Visual aids and words that stand out will help emphasize our
restaurants message. Finally, a portion of the restaurant prototype will be
included at the end of the presentation. We hope this presentation entices the
audience to visit our restaurant and become part of our family.

SECTION 2: TARGET CUSTOMERS

JACOZIL IS TARGETING FAMILIES, HOWEVER, EVERYONE IS WELCOME TO THE RESTAURANT.
WE PREDICT OUR CUSTOMERS WILL BE MAINLY HISPANIC, SO WE HAVE BILINGUAL EMPLOYEES AT THE
READY.

OUR RESTAURANT SERVES DELICIOUS JAMAICAN, COSTA RICAN, AND BRAZILIAN DISHES THAT WILL
CATER TO ANYONES PALATE.

OUR RESTAURANT WELCOMES CUSTOMERS 0-200 OF AGE.

SECTION 2: TARGET CUSTOMERS (CONT.)

6 ER SENTENCES FROM JEWELS.

1.
2.
4.
5.

LOS CLIENTES COMEN COMIDA BRASILEA, JAMAICA Y COSTA RICA.

LOS CLIENTES BEBEN FUSINES JAMAICANOS, BRASILEOS Y COSTA RICA.

3.

LOS CLIENTES LEEN UN LIBRO PARA NIOS.

LOS CLIENTES DEPENDEN DE NOSOTROS PARA DARLES VISTA DE LA CALIDAD.
LOS CLIENTES VEN EL TEMA JAMAICA Y COSTA RICA BRASILEO.

6.

LOS CLIENTES RECONOCEN EL RESTAURANTE.

6 AR SENTENCES FROM CHRIS.

7.
8.
9.
10.
11.
12.

13.
14.
15.
16.
17.
18.
19.
20.

ELLOS BAILAN EN EL RESTAURANTE.

ELLOS LLEGAN CON SUS HIJOS TARDE.
ELLOS HABLAN ESPAOL Y INGLES.
ELLOS DAN PROPINAS.
ELLOS TOMAN NUESTRO LIMONADA FAMOSO.
ELLOS ENCANTAN COMENZAN APERITIVOS.

Er Spanish 6vocabulary:
comer, beber,
IR SENTENCES FROM TRISHA. +2
LOS CLIENTES VANver,
A LA RESTAURANTE.
leer, depender,
reconocer.
LOS CLIENTES NO SALEN DE EL RESTAURANTE.
Ar SpanishLOSvocabulary:
bailar, llegar,
CLIENTES ESCRIBEN PEQUEO CHEQUES.
CLIENTES
REPETEN SUS LA
VISITAS.
hablar, LOSdar,
tomar,
encantar.
LOS CLIENTES NO PARTEN DESDE EL RESTAURANTE.
Ir Spanish
vocabulary: ir, salir,
LOS NIOS PREFIEREN LIBROS EDUCACIONAL Y JUEGOS DE MESA.
LOS CLIENTES COMER
MUCHA COMIDA.
escribir, repetir,
partir,
preferir.
ELLOS SON LOS CLIENTES FELIZ.

SECTION 3: UNIQUE SELLING PROPOSITION

OUR COMPETITION ARE THE NEIGHBORING RESTAURANTS, JACK-IN-THE-BOX AND HARTZ CHICKEN.
OUR RESTAURANT IS BETTER THAN THESE RESTAURANTS BECAUSE OUR FOODS ARE FUSIONS OF LATIN
AMERICAN, CARIBBEAN, SOUTH AMERICAN AND NORTH AMERICAN CUISINES, WHILE THESE
RESTAURANTS ARE STRICTLY TYPICAL AMERICAN CUISINE.

WHAT MAKES OUR RESTAURANT UNIQUE IS OUR 2-STORY BUILDING, OUR CHILD-FRIENDLY AND

EDUCATIONAL ENTERTAINMENT CENTER, OUR AUTHENTIC FOOD, AND ESPECIALLY THE LIVELY AND
WELCOMING ENVIRONMENT.

SECTION 4: PRICING AND POSITIONING STRATEGY

OUR COMPETITIONS PRICES: (JACK-IN-THE-BOX) $0.89-$6.79 (HARTZ CHICKEN) $0.59-$33.99
OUR PRICES: $2.99-$14.99
WHY OUR PRICES ARE BETTER:
-WE HAVE LARGER PORTIONS THAN THE COMPETITION.
-WE HAVE MORE SELECTION VARIETY.
-OUR FOOD IS HIGH QUALITY AND PREPARED CAREFULLY.
-OUR FOOD IS MORE SATISFYING TO THE SENSES.
-OUR FOOD IS UNIQUE IN TASTE AND FULFILLING.

FAMILIES AROUND THE AREA OR

VISITING FAMILIES WILL WANT AN
OUT-OF-THIS-WORLD DINING
EXPERIENCE IN HOUSTON, AND OUR
RESTAURANT PROVIDES THAT WITH
PRICES JUST RIGHT.

SECTION 5: DISTRIBUTION PLAN

CUSTOMERS CAN BUY FROM US AT THE RESTAURANT EITHER FROM THE WALL MENU OR USING THE
MENU HANDOUTS.

CUSTOMERS CAN PLACE THEIR ORDERS ON THE PHONE/ONLINE, AND CAN BE DROPPED OFF AT THEIR
HOMES OR PICKED UP FROM THE RESTAURANT.

IF CUSTOMERS DO NOT FINISH THEIR FOOD, WE HAVE TAKEOUT BOXES AVAILABLE.

WITH THESE DISTRIBUTION TECHNIQUES, OUR CUSTOMERS HAVE DIFFERENT METHODS OF ACCESSING OUR
RESTAURANT.

SECTION 6: OUR OFFERS

WE HAVE SPECIAL DEALS AND DISCOUNTS FOR FAMILIES OF 5+ WITH 30% OFF THE ENTIRE MENU 24/7.
WE HAVE SPECIAL DEALS AND DISCOUNTS FOR NEWLYWEDS AND FAMILIES WITH NEWBORNS (0
MONTHS-18 MONTHS) OF 15% OFF THE ENTIRE MENU 24/7.

SENIOR CITIZEN DISCOUNT OF 15% OFF THE ENTIRE MENU 24/7.

STUDENT DISCOUNT OF 25% OFF THE ENTIRE MENU ON TUESDAYS.
LEFTOVER FOOD NOT PURCHASED FROM THE RESTAURANT IS THEN GIVEN TO HOMELESS SHELTERS AND
KITCHENS IN HOUSTON.

SECTION 7: MARKETING MATERIALS

WE PHYSICALLY GET THE MESSAGE OF OUR RESTAURANT OUT BY HANDING

OUT BUSINESS CARDS AND BY POSTING AND HANDING OUT FLYERS. OUR
BUSINESS CARDS GIVE OUT THE RESTAURANTS NUMBER AND ADDRESS SO
THAT THOSE WHO RECEIVE IT CAN EASILY FIND US. BUSINESS CARDS ARE
RECOMMENDED TO BE GIVEN OUT BY SATISFIED CUSTOMERS WHO HAVE
EATEN AT OUR RESTAURANT BEFORE. FLYERS ALSO GIVE OUT BASIC
INFORMATION OF THE RESTAURANT AND FURTHER PERSUADE THE POTENTIAL
CUSTOMER TO EAT AT THE RESTAURANT. FLYERS ARE POSTED AROUND THE
HOUSTON AREA.

Above is one of our business cards, giving the

number and address of the restaurant.

Above is one of our flyers, giving basic

information.

SECTION 8: PROMOTIONS STRATEGY

OUR RESTAURANT TAKES OUR PROMOTION STRATEGIES VERY SERIOUSLY, AS THEY ARE THE WAY WE GET
NEW CUSTOMERS. ONLINE, WE HAVE JACOZIL ADS THAT ARE PLACED BY RELEVANCE OF THE INTERNET USER.
TELEVISION AND YOUTUBE ADS PROMOTING THE RESTAURANT CAN BE FOUND IN BETWEEN PROGRAMS
AND ONLINE. WE GIVE OUT SAMPLES (WITH CONSENT) AT PUBLIC FAMILY EVENTS, SUCH AS SATURDAY
SOCCER GAMES, SCHOOL SPORTS GAMES, AND CITY PARKS. IF THESE POTENTIAL FAMILY CUSTOMERS LIKE
THE TASTE OF OUR FOOD, THEY ARE MORE LIKELY TO VISIT THE
RESTAURANT.

Garapa drink
samples.
Above is one of our online ads.

Quindim samples.

Above are some samples we would give to the

potential customers.

SECTION 9: ONLINE MARKETING STRATEGY

AFTER A MEAL, CUSTOMERS ARE RECOMMENDED TO GIVE US A REVIEW ONLINE SO THAT WE MAY ATTRACT MORE
CUSTOMERS. BELOW ARE TWO EXAMPLES OF ONLINE REVIEWS WE EXPECT TO GET.

I LOVE THE RESTAURANT BECAUSE ITS SO KID-FRIENDLY. FIRST OFF, THE KIDS GET ENTERTAINMENT TO DRAW THEIR
ATTENTION AWAY FROM THEIR HUNGER. SECOND, I LOVE THE KID-FRIENDLY STAFF AND HOW THEY INTERACT WITH
THE KIDS. THEY ARE ALWAYS SO FULL WITH ENERGY WHICH COMES IN HANDY WHEN DEALING WITH KIDS. THEN TO
ADD TO THAT, THEIR FOOD IS TOP NOTCH!!! EVEN IF YOU DONT HAVE CHILDREN, I RECOMMEND COMING FOR THE
FOOD. I RATE THIS RESTAURANT A FIVE OUT OF FIVE STARS!
-JULIANN HILTON (44 YEAR OLD PARENT, 2 CHILDREN)
MY CHILDREN LOVE THE RESTAURANT! THEYRE ALWAYS ON THE GO WHETHER I LIKE IT OR NOT. YOU COULD
PROBABLY GUESS THAT WHEN THEY WORK OUT AN APPETITE, ITS ALWAYS A STRUGGLE COOKING FOR MY BOYS.
WHEN I TAKE THEM OUT TO EAT ON THE OTHER HAND, I CAN ACTUALLY RELAX. ALL I DO IS GET A TABLE CLOSE TO THE
ENTERTAINMENT CENTER, ORDER THEIR FOOD, AND LET THE RESTAURANT HANDLE THE REST!!! I RATE IT A TEN,
MAYBE EVEN TWENTY, OUT OF FIVE STARS.
-JASMINE JOHNSON (39 YEAR OLD PARENT, 7 CHILDREN ALL BOYS)

PROTOTYPE/BLUEPRINT OF RESTAURANT
Furniture Information:
-Booth family: 6
Accommodates up to 4-6 people
-Countertops: 3
Accommodates individuals, with a 6-seater, 8seater, and 10-seater
-Date seats: 7
Accommodates couples
-Isolated family: 1
Accommodates up to 4 people.

-Seats will match corresponding tables.

-Baby/high-chairs are also available, made of
wood with leather cushions.
-Floor is wooden,
-Table material: wood, marble, and straw/tweed
-Window material: fiberglass
-Artificial plants and other decorations will be
placed around the restaurant according to theme.
Blueprint not including
restrooms, stairway, drive-thru,
parking lot, restaurant exterior,
or kitchen area.

FIRST FLOOR MAIN DINING ROOM

PROTOTYPE/BLUEPRINT OF RESTAURANT
Furniture Information:
-Countertops: 2
Accommodates individuals, with a 6-seater and
10-seater
-Date seats: 4
Accommodates couples
-Isolated family: 5
Accommodates up to 4-6 people.
-Entertainment center contains: board games and
childrens books

-Seats will match corresponding tables.

-Baby/high-chairs are also available, made of
wood with leather cushions.
-Floor is wooden.
-Table material: wood, marble, and straw/tweed
-Window material: fiberglass
-Artificial plants and other decorations will be
placed around the restaurant according to theme.
-Entertainment center material: wood
Blueprint not including
restrooms, stairway, drive-thru,
parking lot, restaurant exterior,
or kitchen area.

SECOND FLOOR DINING AND CHILDRENS ENTERTAINMENT

PROTOTYPE/BLUEPRINT OF RESTAURANT

MAIN ENTRANCE

BACK

FRONT AND BACK VIEW OF RESTAURANT EXTERIOR

PROTOTYPE/BLUEPRINT OF RESTAURANT

LEFT SIDE

RIGHT SIDE

SIDE VIEWS OF RESTAURANT EXTERIOR

Date table

FURNITURE AND COSTS

Family table (4)

Family table (6)

$281.00 per table

x 7 tables
= $1,967.00

$1,180.00 per table

x 11 tables
= $12,980.00

Toilet Miscellaneous wood

Booster seat

$584.99 per table

x 5 tables
= $2924.95

Flooring

$1.59 per square foot

X 3000 square feet
= $4770.00

Artificial tree (8)

$360.00 per tree

x 8 trees
= $2880.00

Barstool
Do the Math:

$162.19 per toilet

x 20 toilets
= $3243.80

$2.59 per square foot

x 1000 square feet
= $2590.00

$19.31 per booster seat

x 20 booster seats
= $386.20

$150.00 per barstool

x 40 barstools
= $6000.00

Restaurant Budget: $600,000

-$75,000 for location
-shown furniture costs
= $487,258.05

This page accounts for only some furniture included in the restaurant design.