JAGGERY

HONEY
JAGGERY

HONEY
JAGGERY

Keep you healthy is our motto

INTRODUCTION
Gur (Jaggery) is a natural, traditional sweetener made by the
concentration of
sugarcane juice. Gur is consumed mostly by the rural population in
India which is a
natural mixture of sugar and molasses's. With enhanced standard of
living and
higher income, the Gur demand has shifted to white sugar. Gur can be
defining as a
honey brown colored raw lump of sugar. It contains all the minerals and
vitamins
present in sugarcane juice and that is why it is known as healthiest
sugar in the
world.
At the time of production of sugar it requires a mix up of chemicals like
sulphure- dioxide, lime, phosphoric-acid, formic-acid and bleaching
agents, and that is why all the contents
of sugarcane cannot be found in sugar, where as Gur has all the

We are going to get Jaggery from areas around

Gulbarga, Bidar,Humnabad, Aland, and Afjalpur as
well, from these places we could get jaggery on
regular bases as well place the order as per our
requirements so that farmers will be able to supply
it on time. Since we make an agreement or by
paying in advance to the farmers in those areas,
there will be no shortage of stock of the jaggery,
we will be getting it for almost 6 to 7 months.
Farmers will be guided to produce such jaggery
that it should be up to the mark, as per the quality
standards and there will be no excess of adding
chemicals in the jaggery as it may be
cautious/harmful for human being.

JAGGERY DEMAND
The usage of Jaggery has become very high in the
recent days. The reason for the increase in
demand of Jaggery is health consciousness in the
people and the increase in number of Diabetic
patients. The public response will be more for the
Jaggery which is prepared in the form of powder
which is a free flow like sugar. Jaggery is been
used in the areas like Preparing of Ayurvedic
Medicines, Gross for the animals, Preparation of
the sweets.

Let us start off the process.

The following steps are involved in preparing Jaggery
Step 1. Cutting sugar cane from fields
Step 2. Feeding the grinder to extract juice
Step 3. Boiling the juice
Step 4. Adding Ingredients
Step 5. Tray Feeding
Step 6. Jaggery output

Benefits of Jaggery

The process of making jaggery from the plant sources, does not involv
any chemical agents and hence all the natural mineral salts are
retained in jaggery.
Jaggery is known to have various medicinal properties and other health
benefits.
Jaggery as a Cleansing Agent
Jaggery acts as a cleansing agent for our body and effectively cleans
the respiratory
tracts, food pipe, lungs, stomach and intestines. It helps the body to
get rid of the unwanted particles and thus provides relief from
constipation.

Jaggery as a Digestive Aid

Jaggery proves as a great digestive aid and speeds up the process of
digestion. Eating a few grams of jaggery after a heavy meal is often
recommended for those having
problems with normal digestion. In the body, jaggery activates the
various digestive enzymes and itself gets converted to acetic acid, thu
speeding up digestion.

Other Health Benefits of Jaggery

Jaggery is used since ancient times to treat problems such
as dry cough, common cold and asthma.
It is beneficial in treating conditions like indigestion and
constipation.
Jaggery helps in promoting relaxation of muscles, nerves
and blood vessels, thus enhancing their functions.
Migraines, the most painful and uncomfortable type of
headaches can be relieved to a large extent by jaggery.
Jaggery is a rich source of iron and is therefore, very good
for anemic people, as it increases the hemoglobin level in
the blood.

Jaggery has strong antioxidant properties and protects our

body cells from the damage caused by free radicals.
Jaggery has the ability to purify blood and helps in regulating
the liver function.
A mixture of jaggery and dry ginger powder taken with warm
water can stop hiccups.
Jaggery helps in regulating blood pressure and also helps the
body to get rid of all the toxins.
Jaggery is loaded with many essential nutrients such as
proteins, vitamins and minerals, that play a key role in many
life processes.
Jaggery has potassium content that may help in reducing
bloating and water retention.

MARKETING MIX
PRODUCT
Jaggery( Dark Brown & Light Brown)
PRICE
Jaggery Dark Brown= 19
Jaggery Light Brown=21
PLACE
West bengal
Mainly its done in villages and
sells locally in the Market.

 PROMOTIONS
Banners, word of
mouth.
PACKAGING
Transparent
Packaging.