ProjectPresentationOn

ASTUDYOFBUYINGBEHAVIOUROFSCHOOLBUSSESWITH
SPECIALREFRENCETOMAHINDRA(MTBDIVISION)IN
HATKALANGALEANDSHIROLREGIONS.
PRESENTEDBY

UNDER THE GUIDENCE OF

Companyprofile
Mahindra & Mahindra is a part of the US$ 11 billion global
Mahindra Group headquartered in Mumbai, India, with a
presence in over 100 countries and employing over 2,00,000
people. The Groups operations span 20 key industries across
10 sectors.

IntroductiontoUnit

Name of the unit : Trendy Wheels Pvt Limited

Department

: Trucks And Buses

Started

: 1St September 2005

Address
Sambhalpur

: Gate No 196 Opposite to Menon rings Nh4

hatkalanagale Kolhapur - 416122

Owner

: Mr. Uday Lokhande

Phone No

: 9822019795

Email Id

: mdtrendywheels@gmail.com

Activity
: Sale of motor vehicles [Includes wholesale and
retail sale of
new and used passenger motor vehicles
and lorries, trailers
and semi trailers].

ORGANISATIONALSTRUCTURE

Introduction
A consumer buying behaviour can be said as the attitude of
consumer toward the product, what they think about it, what
are the features that attract the consumer, what is the image of
the product in the mind of consumers whether they are
satisfied with the product and after sales services etc. These
are the main aspect which we study under this subject.

OBJECTIVES

1.

To study the key buying factors of school busses at different schools.

2.

To study the customer preference regarding purchase of school busses.

3.

To study the customer's satisfaction level regarding School Bus.

4.

To provide recommendation regarding sales development, if any

SCOPEOFTHESTUDY

1.Geographicalscope The study covers the

customers (SCHOOLS) located in villages of
Hatkalangale and Shirol Tehsil.
2.Analyticalscope The study ensures the fulfilment
of the objective of the research.
3.Functionalscope The main scope of the study is to
come out with the Key buying factors.

LIMITATIONOFTHESTUDY
1.Research was limited only to parts of Hatkalangale and
Shirol Tehsil.
2.The project work needed more field work and travelling.
3.The number of respondents were limited to 275 only.
4. The respondents selected to be interviewed in some case
were not available and willing to cooperate also in most
cases the respondents were found to not have the knowledge,
opinion, required for the study.

RESEARCHMETHODOLOGY

RESEARCH
RESEARCH

DESIGN

EXPLORATORY

Exploratory research, as the name states, intends merely to explore

the research questions and does not intend to offer final and
conclusive solutions to existing problems.
Conducted in order to analyse the nature of the problem,
exploratory research is not intended to provide conclusive
evidence, but helps us to have a better understanding of the
problem.

SAMPLEDESIGN
Universe selected: schools in tehsils(HATKALANGALE &
SHIROL)
Population: schools with and without buses.
Total population = 275
Sample frame: schools with buses (46) / without busses (229)
SELECTION selective sampling technique
SAMPLE SIZE - 46

DATASOURCES
Primarydata
1.Observationmethod. Observing the behaviour of respondent carefully.
2. Surveymethod. Personal interview.
Questionnaires.
Secondary data
The data was collected in the form of company profile from
company websites. Also referred Annual report of Mahindra
Company.
(www.mahindra.com)
(http://research-methodology.net/researchmethodology/research)
(www.wikipedia.com)

THEORETICALBACKGROUND
Consumer Buying Behavior Concept

The aim of the marketing is to meet and satisfy target Consumers

need and wants.
The field of the customer behavior studies how individuals,
groups, and organization select, buy, use and dispose of the
goods, services, ideas, or experiences to satisfy their needs and
desires.
Understanding consumer behavior and knowing customer is not
simple; customer may say one thing and do another thing.
BECAUSE CUSTOMER IS THE KING OF MARKET

CUSTOMERBUYINGPROCESS:-

1. Problem Recognition

2. Information Search: Personal Source

- (Family, Friend, Neighbour)
Commercial source - (Advertising, Salesperson, Displays)
Public Source
- (Mass Media)
3. Evaluation of Alternative
4. Purchase Decision
5. Post purchase Decision

SUCESSIVE PRODUCTS INVOLVED IN

CUSTOMER DECISION MAKING

PracticalLearning'sFromProject

THANKYOU