17 PROMOTION TYPES

Based on the need of clarification and easy understanding, promotion is arranged

into 4 groups with 17 promotion types:

TRADE TERM
CD Bonus
Trade Term
Agreement

PROMOTION
Line Discount
Volume Discount
Value Discount With
Ceiling
Condition Discount
Bonus Buy Free
Basket
Set Discount
Loyalty Program
Spiderweb
On-top Promotion
Iscratch Card

DISPLAY
Occasional Display
Perfect Store

DT OWN
PROMOTION
DT Discount
DT Owned Discount

PROMOTION TYPE

LINE
DISCOUNT
Buy 01 pack of Knorr
Meaty 200g TET get
discount 2.000vnd
Buy 04 pcs of P/S TP ADV
ANTI-CAVITY 3X ACTN 180G
will get cash discount of
10%.
Gift set: Sunsilk Shampoo
Soft & Smooth 180g +
Sunsilk Conditioner Soft &
Smooth 170g (for
consumer)
Buy any this Sunsilk gift set
will get discount 10% (for
retailer)

BONUS BUY
FREE
Buy 150.000vndKnorr
Meaty 200gr (normal)will
get 01 can ofOng Tho Do
condensed milkfree (~ TPR
11%).
Retailers buy 10 bottles of
any variants of Sunlight DW
lemon 400gr/750g will get
free 1 bottle of the same
type (10%)
Retailers buy 10 bottles of
any variants of Sunlight DW
anti-bac & green tea
400gr/750g will get free 1
bottle of the same type
(10%)

VOLUME
DISCOUNT
Invoice >1mil (after
deduct all promotion) will
get 1.5% discount.
Note: currently we do
not have Volume
Discount. Its just
available in NGDMS.

PROMOTION TYPE

SET
DISCOUNT
Buy CFT Sachet of 14
strings Ibiza + 4 strings
Gold to get 2 strings Gold
free (combo 1)
Buy CFT Sachet of 14
strings Merlin + 4 strings
White to get 2 strings White
free (combo 2)
Buy 05 below compulsory
products will be discounted
10%
- 20217321: WALLS STK TOP10 VAN

- 20107157: WALL'S ASIAN DELIGHT

- 64031121: PADDLE POP STK
RAINBOW
- 21068937: PADDLE POP DINO
FREEZE
- 21071939: PADDLEPOP STK
FRUITY

BASKET

CONDITIONA
L
DISCOUNT

Buy 10 strings SSK SP

(Blackshine/ Soft&Smooth/
P.Straight) 6g/7g/8g will get
01 string of SSK sachet for
free

Support 300,000 vnd for

the 1st order of every
recalled, redeployed and
new cabinet.

Buy 80.000vnd Hair

conditioner will get discount
12%.

Family Mart: support 5mio

per new store for 1st order
only

Retailers buy 2 bottles of

Sunlight FC 500g will get
discount 3,000vnd (10.4%).
- Retailers buy 2 cans of
Sunlight FC 4kg will get
discount 10,000 VND
(6.5%).
- Retailers buy 2 bottles of
Sunlight FC 1.8kg will get
discount 8,000vnd (10%).

Circle K: support 1mil for

the 50th store

PROMOTION TYPE
VALUE
DISCOUNT
WITH
CEILING
Retailer who are under
level Strategic shop will
get discount 3% on their
monthly TO if they achieve
TO 10m/ month & still get
discount 3% on maximum
TO 18m even if they
achieve TO more than 18m/
month.
- Retailer who are under
level VIP shop will get
discount 3% on their
monthly TO if they achieve
TO 20m/ month & still get
discount 3% on maximum
TO 60m even if they
achieve TO more than 60m/
month.

ON-TOP
Buy 2,000,000vnd Unilever
products (before deducts all
Unilever promotions) will be
ontop 2% on invoice (TET
PERIOD)

ISCRATCH
CARD
Retailer will get 1 I-scratch
card with 100% instant win
(30k 500k 1000k) for
each invoice of:
- 1.3m VND for HCF
products in which at least
130,000vnd Comfort 22 ml
(01 hanger of 10 strings)
- 0.8m VND for PC products
in which at least
300,000vnd Hair Care (01
hanger Clear and 03 pump
bottle)
- 0.8m VND of IC products

PROMOTION TYPE
DT OWN
PROMOTION
Promotion can be created
by Distributor via their
owned budget.
In NGDMS, we just allow
them to create DT Own
Promotion with some
promotion types only (TBC)

CD BONUS
Salesmen achieve 100%
FB2U target of Skin
Cleansing - LFB of August
will get 500,000VND /
month / SM.

DT
DISCOUNT
For each invoice from
500.000vnd (after deducts
all Unilever promotions) of
Hair-Oral salesman, retailer
will get discount 1%

PROMOTION TYPE
TRADE TERM
AGREEMENT
Depends on types of
distributor: Gold/ Silver/
Bronze, and actual
achievement in Turnover/
Growth and FCS, distributor
is awarded 0.1%

OCCASIONAL
DISPLAY

Retailer display 24 facings

of OMO matic powder and
liquid (18 bottle 2.7/2.4kg +
6 bag 2.7/3kg) to get 03
packs of OMO 3kg per
month in 02 months (13/5
6/7).
Display 20 facings of
Comfort Sensorial 800ml
(10 Red Aroma, 4 Gold
Aroma, 3 Jedi Aroma, 3
Black Aroma) get 60k per
month (May & Jun).
Display 3 hangers CLEAR
Men (108 strings), 15
facings of CLEAR Men 180g,
10 facings of CLEAR Men
650g from April June will
get 10 cans of NSPN per
month

PERFECT
STORE
Retailer joins PS required
to sign display contract and
continuously display
required planogram in Q22014 to get display
incentive as following:
* TO required per month
(VND):
- FG: not less than 20mil.
- M&P: not less than 6mil.
- Market Stall: not less than
4mil.
- PC Store: not less than
20mil.
* Family Grocery: need BM
approval for 2 sets register
(HC+PC+Foods). For other
store: no limit for sets
register, limit for the the
same display incentive in
same store.
* OtherPS must have

PROMOTION TYPE

SPIDER-WEB
The bonus will be at1.4%
for all Cats for all
wholesalers who achieve TO
target greater than or equal
to 100% and bankers
(Money Incentive = Actual
TO*1.4%)
Has opportunityjoining
conference & getting one of
the below lucky prizes if the
quarter target higher than
300mil and achieve target:
- First prize: 1 Tael of Gold
- Second prize: 2/10 Tael of
Gold
- Third prize: 1/10 Tael of
Gold

LOYALTY
PROGRAM
Retailer with average TO >
20mio /month (Fabclean
only) increase 30% during
27/07 20/08 will get on-top
2% TPR based on total
turnover/month.
Retailer achieve monthly
target of small pack (Omo +
Viso + Surf) will get on top
2%
Retailer achieve 3 months
target (sum of target 3
months) of small pack (Omo
+ Viso + Surf) will get on
top 1%