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PROMOTION
What is APEDA?
2013-14
PRODUCT
Qty
Rs. Lacs
(Value Rs. In
2014-15
Qty
Rs. Lacs
1482498.58
953731.22
6726.36
Fresh Mangoes
Fresh Grapes
Other Fresh Fruits
192616.91
240552.45
316961.25
229332.27
32453.5
166647.45
102159.21
1238102.6
835501.2
2665.85
107257.81
274436.09
230054.14
240223.6
13645.24
108648.99
124588.02
Mango Pulp
218749.79
56158.38
95520.18
74271.74
251183.01
63701.77
120242.24
84713.55
Content:Introduction
Export Schedule and Varieties of Mangoes
Top States for Production of Mango in India
Top Mango Exporting Countries
Top Mango Importing Countries
INTRODUCTION
2013-12
201011
2009-10
2008-09
2007-08
Uttar
pradesh
3570
3466
3257
2981
2673
Andhra
pradesh
2522
2522
3865
3865
3306
Karnataka
1688
1284
1338
1369
1237
Bihar
876
1330
870
1307
1223
Gujarat
857
300
930
834
772
Tamil Nadu
831
821
754
646
639
Maharashtra 597
713
711
581
538
West bengal
571
549
623
550
513
Orissa
512
450
445
445
511
Kerala
445
445
252
431
429
Total
12469
11880
13045
13009
11841
3% 2%
3%
5%
8%
48%
6%
8%
16%
India
Pakistan
China
Brazil
Indonesia
Phillipines
Thailand
Bangladesh
U Arab
Emts
banglades
h
U K
Saudi
Arab
Kuwait
Qatar
Baharain
Is
Nepal
U S A
Oman
45,000
40,000
35,000
30,000
25,000
20,000
15,000
10,000
5,000
2009-10
2008-09
2007-08
2006-07
Year
Dried mango is an
important value added
product; made by
dehydrating mango slices
or mango pulp.
Dried Mango Products are
very popular in
International Market.
Dried mango is made by
cutting mango slices and
drying those in solar
and/or fuel fired
dehydrators.
India is number one
Mango Pickle
Mango Juice
Mango Murabba
Aam Papri
Mango Chips
Mango Nector
Mango Jelly
Mango Jam
Advertising Strategies
Promotion Mediums
Magazines
Newspape
rs
Internet
TVCs
Yellow Green
Deep Yellow Fresh
Sweet Flavor
Aroma
Skin Smooth
Healthly
SWOT Analysis
Strenghts
Weaknesses
Opportunities
Prospective markets within geographic
proximity i.e., Middle Eastern countries.
Domestic competition level is moderate for
a modern processing unit.
Presence of premium domestic markets.
Lower tariff imposed by importing
countries under GATT and by EU countries.
Expansion opportunity in new markets like
Far East and Central Asia.
Threats
Questions