FASHION

Fashion is word which can not be describe

without fashion designer.
Every fashion designer have strong sense of
creativity and artistic vision.
They know their industry inside and out.
They are aware of trends around the world
and of what their competitors and fellow
designers are doing.
Every fashion designers have different eye
and their different styles.
Fashion designers are such a artist, that
their art is inbuilt and without them our world
looks empty.
Lets see some of fashion designers who
stands in top 10 and they are just fabulous

Born and raised in Rourkela, Bibhu Mohapatra later

moved to the USA to study economics, though his
love of fashion led him to New York City where he
studied at the prestigious Fashion Institute of
Technology and won the 1997 Critics Award for Best
Evening Wear Designer of the Year. Most recently, his
designs have been seen on Americas First Lady
Michelle Obama.

London-born and Manish Malhotra got his first

foray into the world Mumbai-raisedof fashion as a
model, before becoming a Bollywood costume
designer in 1990 and has since become one of the
most recognizable names in Indian fashion.

Launched in 1969, Ritu Kumars label has grown

from a tiny studio on the outskirts of Kolkata to
one of Indias biggest brands with 27 stores
dotted across the country. Kumar has been
recognized with prestigious awards including
Frances Chevalier des Arts et des Lettres and
Indias Padmi Shri Award for her contributions to
fashion, textiles and craftsmanship.

As the daughter of award-winning Dinesh Singhal

and granddaughter of renowned Indian artist J.P.
Singhal, it is perhaps not surprising that Payal
Singhal would become a creative soul and first foray
into fashion she was awarded the Shoppers Stop
Designer of the Year Award at the tender age of 15.

Since launching his eponymous label in 1997, New

Delhi-based designer Manish Arora has become the
darling of the international fashion world. Known for his
detailed craftsmanship and unique color palette, Aroras
designs fuse Indian heritage with a playful,
contemporary vibe and have been featured in high
profile fashion magazines such as Vogue and Harpers
Bazaar and his eye-catching, colorful creations have
been sported by stars including Lady Gaga and Katy
Perry.

Priyanka Ella Lorena Lama

Born in 1991, Bangalore-based
Priyanka Ella Lorena Lama is
one of Indias most talented, upand-coming young fashion
designers and launched her
debut pret-a-porter collection
under her label. Lamas designs
are deeply rooted in
the Japanese Wabi-Sabi school
thought which promotes the idea
that there is beauty in
imperfection evident in her
debut collection UTOPIA which
focuses on natural fabrics like
silk, natural silhouettes and
hand-crafted aesthetics.

From the establishment of Ensemble, Indias first multi

designer boutique, in 1987 to the founding of his own
studio in 1990 and becoming the first Indian fashion
designer to showcase his works at Milan Fashion
Week, Tarun Tahiliani has made many contributions to
Indian fashion over his career.

A graduate of both New

Delhis National Institute
of Fashion Technology
and New Yorks Parsons
School of Design, Kanika
Goyal cut her teeth in the
fashion world working for
high end brands including
Marchesa, Bibhu
Mohapatra and Prada,
before establishing her
own label in 2014.

Sabyasachi Mukherjee

Kolkata-based designer Sabyasachi Mukherjee founded

his label following his graduation from New Delhis
National Institute of Fashion Technology in 1999 and in
just a few short years was making waves in the fashion
world, winning the 2001 Femina British Council award
for Most Outstanding Young Designer in India and being
named Grand Winner at theMercedes Benz Asia
Fashion Week in 2003.

This are the fashion designers stands in top 10

position, and we just collected little bit of
knowledge
about them.
We all know that this all fashion designers are
best. And as I got more interested in Priyanka

Ella Lorena Lama

as she is young fashion designer
in fashion world.

Priyanka Ella Lorena Lama

Name: Priyanka Ella
Lorena Lama
Mom: Mrs. Anjali Lama
Dad: Mr. Latshering
Lama
School(s) Primary +
Higher school(s): Bethany
School (Primary) and
Loreto Convent,
Darjeeling (High School)
College(s): National
Institute of Fashion
Technology, Bangalore

The younger daughter of

Mrs. Anjali Lama and Mr.
Latshering Lama, Priyanka
completed her primary
schooling from Bethany
School before becoming a
part of the Loreto family.
While imbibing designing as
part of her life right from her
school days, her passion
took a professional turn
when she decided to join
National Institute of Fashion

What got her interested in

Fashion Designing?
Growing up, she used to watch her sister
paint and it fascinated her.Her sister
introduced her to the world of the
creative arts at a very early age from
learning to draw and shade eyes to
dabbing colors that brought nature alive.
Back then, during weekends there house
used to be in a riot of colors! Later, she
also represented her school in various art
competitions. What started as an interest
soon became a passion and she used to
draw with fervor still life, portrait of her
grandmother, costumes for her dolls and
so on. Even now it stays close to her
heart she create all her fashion
illustrations from scratch and develop
and paint motifs on the fabrics herself.

When and how did she actually

decide that she wanted to be a
Fashion Designer?
It was in middle school Class 8 to be precise, that she found out
about NIFT from the internet. The more she researched about it, the
more convinced she became that Design was an area where she
could use her strengths. The next few years were spent focusing on
submitting close resemblances of skirts and coats for her S.U.P.W
assignments! she experimented with whatever inch of fabric my
hands could find from old scarves to pullovers, to jeans and school
skirts, often to the disapproving glances of her parents. On a positive
note, this was how she learnt to resize clothes for friends and family
members. This was also the time when she conceptualized
P.E.L.L.A an acronym for her name which eventually became her
Label. In the final year of school, she sat for the All India NIFT
Entrance Exams and cleared the two rounds to finally get a seat in
NIFT, Bangalore.

Challenges she faced in her

journey
Convincing her parents about her decision was
difficult at first but eventually they supported her in
this quest. The big challenge came along when
she decided to opt out of placements in the final
year. she craved for creative freedom which would
be limited if you got into a corporate career. But
she knew she had to start somewhere, so she did
freelancing for a year in Fashion Design, Styling
and Illustration. This came with its own set of
problems some businesses who hired her got
their job done for free or for nominal amounts.
Since she was just out of college, she was not
much aware of the value that she was creating for
them and often got paid less. But eventually she
got to learn the art of negotiating and putting
things across the table in a professional manner.
Also, freelancing work was often erratic there
were days when she would have no work and
days when she would race against the clock.

Where does she see herself in

the next 10 years
Right now she have just set up her studio and she want to
concentrate on establishing her brand name for the next few
years. For the long run, she would like to integrate the social value
chain into Fashion help revive art and culture from the hills and
work with the local cottage industries to bring their heritage to the
rest of the world.