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Documenti di Professioni
Documenti di Cultura
Lecturer : Ms Yvonne
Students Name
Students ID
SUKD1502683
SUKD1503766
SCM030683
Dato Steven
Sim Leong
Thun
57 years old
s
CEO
Cakes & Caf
Background
O Born in 1959 in Kota Bharu, Kelantan,
Malaysia
O Youngest child from eight siblings
O His family background was poor and it
sparked his creativity
O He made own toys for himself
company
O five-figure monthly income
O opportunity to visit many countries
O exploring food culture
History
O 41 years old
O started business with 3 nephews (trained
bakers)
O started the business with a new concept
O start-up capital - RM150,000 (self-
funded)
History (Cont)
O The concept is :
-flexible
-provide different type of
foods in different countries
O Develop a Malaysian brand
in overseas
O Branches: Singapore,
China, Brunei, Philippines,
Australia, Indonesia,
Thailand, & other countries
History (Cont)
O 1997:
O 1st Secret Recipe Outlet in SS2, PJ
O created logo, company colour, uniforms,
History (Cont)
O 2000:
O 15 branches in Klang Valley
O One outlet in Singapore
O Started franchise business
O Red Lobster
O Olive Garden
O Longhorn Steakhouse
Entrepreneurial Spirit
O Dato Steven Sim:
Challenges
O Asian financial crisis
O Small capital of
RM150,000
O Lack of capital for
promote
O Competitors
O Consistent product
quality in all the outlets
Success
O Have dream and vision
O Passion
O Foresightedness
O Learn to adapt to the situation and can
Success (Cont)
O Determination
O Financial planning skills
O Think out of the box
O Never give up his dream
Failure
O Collapse of franchise investors in
foreign countries.
O 7 million dollars investment went
down to ashes in within a year.
O Three non-profitable franchises were
forced to close down in 2013 in
Australia.
Awards
O Brand Personality Award,
O Chief Executive Officer of Secret
Conclusion
O Dato Steven Sim has an innovative
Conclusion (Cont)
O Dato Steven Sims spirit
References
O Chua A.D. (2014, September 23). Usahawan- Dato
Retrieved
July
22,
2016
http://www.thestar.com.my/business/businessnews/2009/03/21/the-secret-of-secret-recipe/
from
Thank You