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Student Version
Copyright 2012 The McGraw-Hill Companies, Inc.
McGraw-Hill/Irwin
13
WHY DO STRATEGY ?
A firm does strategy:
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Low-cost
provider
Differentiation
on features
Focus on
market niche
Best-cost
provider
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18
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110
$$$?
Business
Model
Competitive
Initiatives
Value
Proposition
Business
Approaches
Profit Formula
111
The Strategic
Fit Test
The Competitive
Advantage Test
Winning
Strategy
The Performance
Test
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