Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
I-224
March 21, 2007
Smart Phone
Calls by Touch
Voicemail
SMS
Photos
Calendar
Apple iPhone
Smart Phone
iPod (Widescreen)
Wireless Internet
Communication
Device
PDA
Computer (OS X)
QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
Camera
iPod (Widescreen)
Videos
Songs
Movie Previews
Lyrics
Album Artwork
QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
Touch Controls
Wireless Internet
Communication Device
Internet email
Rich HTML email
Widget Applications
Bluetooth
stock quotes
sports scores
weather reports
traffic updates
GSM
Cingulars EDGE
Technical
Specifications
Screen size
Screen
3.5 inches
320 by 480 at 160 ppi
resolution
Input method
Multi-touch
Operating
OS X
system
Storage
GSM
Wireless data
Camera
Battery
4GB or 8GB
Quad-band (MHz: 850, 900, 1800, 1900)
Wi-Fi (802.11b/g) + EDGE + Bluetooth 2.0
2.0 mega pixels
Talk / Video / Browsing - Up to 5 hours
Audio playback - Up to 16 hours
Dimensions
Weight
iPhone Design
Audio
Display Screen
Headphone jacks
Software OS X
Capabilities
Full OS X
Multi Tasking
Networking
Syncing
Low Power
Security
Video
Cocoa
Core Animation
Graphics
Audio
Widgets
Applications
QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime
and this
a decompressor
TIFF
(Uncompressed)
are
needed
to see
picture.
QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime
and a decompressor
TIFF
(Uncompressed)
QuickTime
and
a decompressor
TIFF
(Uncompressed)
are
needed
to see this
picture.
are
needed
to
see
this
picture.
QuickTime
and a decompressor
TIFF
(Uncompressed)
are needed
to see this
picture.
iPhone
QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
E62
QuickTime and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
Moto
Complex
Blackberry
Treo
Easy
To
Use
QuickTime
TIFF
(Uncompressed)
are
needed
to and
see a
thisdecompressor
picture.
QuickTime
andthis
a decompressor
TIFF
(Uncompressed)
are
needed
to see
picture.
Nokia
Basic
Phone
iPhone
Blackberry
Pearl
Motorola
RAZR
2
Score (10 = highest)
0
Email
Affordable
Easy of use
Fashionable
Media Player
Web browsing
Carrier availability
Factors of Competition
Screen
PC functionality
Customer segments
Marketing decisions
(I)
Pricing
Skimming strategy
Product
Marketing decisions
(II)
Distribution
Promotions
Cingular customers
58m
Mobile Device
Market
World Sales
Millions of Units
Analyses
Bargaining
power of
suppliers
Rivalry
within
industry
Threat of
substitutes
Bargaining
Power of
customers
strengths
SWOT Analysis
Sensors
Style/Brand
User base
Rich UI
No UMTS
First mover
Hype
weaknesses
Missing features
Unsafe for
corporate use?
Similar devices
Highly developed market
opportunities
threats
Recommendations
Open up the OS
to third party developers
support
Voice over IP
iDream
(The Future)