Innovative Medias In

Advertising

Pawan. Sahni
PGPM-0810-15
Content
 Introduction
 Types Of Advertisement
 Profile of major advertising mediums
 IndustryProfile
 Company Profile
 Research Methodology
 Learning Experience
 Conclusion



Copyright©: Pawan Sahni 2

What Is Advertisement



ADVERTISEMENT….

  Advertising is any paid form of non-
personal presentation and promotion of ideas,
goods, or services by an identified sponsor. Of
all the promotional activities conducted by
businesses and other organizations,
advertising is probably the most evident
because it touches the greatest number of
consumers.


Copyright©: Pawan Sahni 3

 Types of Advertisement….
The types of advertisements are distinguished by the content and purpose of add, the
target audience, and the sponsors of ad.

 
Product Advertising presents information and/or persuasive appeals about products

and services.
 

Pioneer Advertising consists of messages about a product class and is designed to

stimulate primary demand.


 
Competitive Advertising consists of brand-oriented messages designed to stimulate

selective demand.
 

Comparative Advertising makes direct comparisons between the advertised brand

and one or more competing brands, usually across several attributes.

 

Institutional Advertising seeks to enhance the overall image of and build goodwill for

the organization.
 

Trade Advertising consists of messages directed at resellers that appeared in

specialized trade publications or are sent through the mail.

 

Cooperative Advertising occurs when the costs of an advertising message are shared

by more than one party.

 Copyright©: Pawan Sahni 4
 m a jo r
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5
Industry Profile….
The importance of advertising started
increasing only after the Second World
War. The Association of Advertising
Agencies of India (AAAI) was established in
1945. The Audit Bureau of Circulation
(ABC) was started in 1948. T.V. started in
India in September 1959

Copyright©: Pawan Sahni 6

Company Profile….
3d worx is an advertising agency which is among those companies who
only works in innovative media apart from the traditional mediums.

This is the company which deals in outdoor advertisement with a great

set of product line.

This is actually an advantage from the existing companies which helps

them a score over the others.

Though it’s not a big company financially as well as in terms of strength

but still companies is doing tremendous work.

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 Companies product line….

EL-(Electro Luminescence) posters give a lightening effect to a simple poster with varied sequences.

, which
Wearable
can be
LCD
installed
screen,with
known
theasadvertisement
“Ad – walker”,
inmost
prominent
suitable
locations
for branding
of theand
city. promot

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Research methodology
 Problem Definition:
The problem is actually with the pricing and measurement
technique of advertising mediums.



 Data Collection Procedures:
Questionnaire- A standard format for each company
Interviewing – 30 Employees of different Advertising & Event
Companies
Published materials
Internet


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 SamplingDesign including justification of
sample size:
 Companies: 30 Advertising & Event Co’s.
 Sample Size:30 employees.



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Analysis….
 Advertising Analysis Process
 DEVELOPING THE ADVERTISEMENT PROGRAM
 Identifying the Target
 Specifying Advertising Objectives
 Setting the Advertising Budget
 Message Formulation
 Scheduling the Advertising


 EXECUTING ADVERTISEMENT PROGRAM

 Pre-testing Advertising
 Carrying out Advertising Program


 EVALUATING THE ADVERTISEMENT PROGRAM

 Effectiveness


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Learning Experience….
 People are ready for tested change

 On the other hand even agencies try
misleading the advertiser by overcharging
them for new innovative mediums


 Some of the companies appreciate for taking

these initiatives by my company and some
of them will try to demotivate by saying
that your company is amateur in
advertising field


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New innovative Medium of Advertising….

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Conclusion….

As the industry is growing in India it needs
to concentrate on these areas as well apart
from the traditional ways of Advertising
because in advertising ‘Innovations’ and
‘Creativity’ can lead a company to score over
the other players in the market.

Copyright©: Pawan Sahni 14

Thank - You

Copyright©: Pawan Sahni 15