Nokia

The Mobile Journey
John OHare
Head of Innovations, NSN Academy
11th February 2011
Nokia Siemens Networks
John OHare, 11th February 2011
Agenda 11:20 11:50

Mobile Learning
Why it is needed ?
When is it needed ?
What can be done ?
How can you start ?
Questions
2
Nokia Siemens Networks Academy - Worldwide 2009 Figures

More than
300 employees worldwide

10 000
More than
external and internal
215 000
events and
e-learning deliveries
Worldwide presence
and local footprint Training Locations in
more than
30 countries
250 000
external and internal
student days yearly
More than
5 400
courses in up to
100
More than
customer references
9 languages
Learning Solution Evolution & Trends
Coaching & Mentoring

Instructor-led, classroom
Distance Learning
Social Learning
Distance Learning
Blended
Learning
Social Learning
Distance Learning
Blended
Learning
Mobile Learning
Social Learning
Distance Learning
Blended
Learning
Learning Solution Evolution
Traditional tree (trunk and branch) training department, with learning

activities focussed around the Training Academy
Traditional tree (trunk and branch) with added social learning (blogs, wikis,
YouTube & knowledge database) for learners to share their experiences
10
Blended Learning makes the Social Learning more successful and

encourages its use amongst everyone. With the choice, learning starts to
revolve around the learner, who can drive it, rather than the department.
11
To be really performer-centric, all the different learning options must be

linked together to give total choice, creating a knowledge sharing and
learning lifestyle
12
The seamless integration of learning and sharing has to be easy and

convenient for the performer, to form a learning lifestyle: The Learning Cloud
13
When do we voluntarily want to know things ?
When youre new:

14
When you want

to know more:
15
When youre
confused:
16
When youre
facing changes:
17
When things have

gone wrong:
18

catastrophes
changes
confused
keen
new
Making a phone a more suitable medium
19
International Telecommunications Union

World in 2010 Facts & Figures
5.3 Billion mobile subs

940 Million 3G subs
Mobile networks reach:
90% of world pop &
80% of rural area pop
In 2010, 143 countries
offer 3G services
(up from 95 in 2007)
20

There are 2 Billion Internet users, 1.2 Billion are in developing countries
21% of the population in developing countries are online
21

Fixed broadband penetration is low in developing countries:

less than 1% in Africa
22

Entry level fixed broadband connection costs ~ $190 per person per month
in developing countries, compared to ~ $28 pppm in developed countries.
23
Summary
Mobile devices are convenient and the only
realistic way of achieving the learning cloud
When you need urgent answers, the phone is often at hand

allowing privacy and comfort in stressful situations
Countries without a fixed-line telecoms infrastructure, will

rely on cheaper mobile broadband subscriptions.
Most people in developing countries will experience the
Internet through their phone
24

25
Mobile Network Evolution
2G: mobile voice calls only

MSC
BSC
26
Phone
Network
2G: introduction of mobile data

MSC
Phone
Network
BSC
www
Mobile data is possible by sending data along a voice channel,

or multiple voice channels.
its expensive as youre paying for multiple calls
Data Rates: 9.6 Kbps
27
3G: proper mobile data

MGW
MSC
Phone
Network
RNC
www
SGSN
GGSN
Data
Network
New network architecture is introduced to deliver mobile broadband

Downstream: 0.4 Mbps
28
Upstream: 0.4 Mbps
Latency: 150ms
HSPA: fast packet based mobile data

MGW
MSC
Phone
Network
RNC
www
SGSN
GGSN
Data
Network
Data networks become packet based cheaper & scalable

Downstream: 14 Mbps
29
Upstream: 5 Mbps
Latency: 150ms
iHSPA: faster packet based mobile data

MGW
MSC
Phone
Network
SGSN
www
GGSN
Data
Network
Network is simplified for speed and efficiency

Downstream: 50 Mbps
30
Upstream: 10 Mbps
Latency: 20-35ms
LTE: or 4G mobile networks

Phone
Network
MME
www
Data
Network
SGW
4th Generation ultra high speed mobile data networks

Downstream: 173 Mbps Upstream: 58 Mbps
31
Latency: 10-20ms
200
200
150
150
100
100
50
50
20
20
0
3G
HSPA
iHSPA
LTE
This radical improvement in the mobile broadband

user-experience will drive mobile learning
32
Latency (ms)
Download/Upload Speeds (Mbps)

has driven LTE development
the first supplier to demonstrate
LTE with data speeds up to 160 Mbps
the first to demonstrate LTE in a multi-user
urban field trial with peak rates of 173 Mbps.
made the first LTE call on commercial software and hardware
which was followed with the first complete handover between
LTE and HSPA
leading the LTE market with 31 commercial LTE customers
33
Summary
Mobile Networks are radically changing and the quality of
the mobile broadband experience will increase dramatically
LTE peak data rates are levels of magnitude faster than

what we get today with mobile broadband
LTE is starting to be rolled out now, networks will go live

soon. So have to start planning how to capitalise on them
34
Mobile Learning introduction

Lifestyle
adoption
Formalise
& Integrate
Accept & Use
35
Reach the
Learning Cloud
Integrate with current tools

and administration
Get it out there to trial and spark ideas.

Keep it simple, avoid bureaucracy
Continue the
innovation
Smart/Super phone features

FM transmitter
light meter
music player
vibrate alert
keyboard
video player
flash
still camera
stereo speakers
video camera
FM radio
microphone
GPS
touch screen
headphones
High Definition Screen
barometer
USB
removable
memory
36
clock
bluetooth
accelerometers
calculator
email
calendar
Apps
Internet access
Office tools
sms
Mobile Learning Solution Evaluation

Office
Functions
Device
Features
GPS
Operating
System
camera
Device
External input
User interface
Display
navigation
LMS
Detail
tracking
screen size
Corporate firewalls
processing power
Flash support ?
37
Security
Bandwidth
Summary
Mobile phones will be essential to achieving a knowledge
sharing and learning lifestyle and reaching developing
markets
Mobile Broadband is about to become significantly better
with the introduction of LTE with incredible increases in
speeds and the user experience. Must start planning now
There is no one definition of mobile learning, theres an
endless possibility of ways to use a phone to assist with
learning: So mobile learning will involve many innovation and
implementation cycles bear in mind security and different
devices and operating systems (its not all Apps)
38
3 ways to start: audio book club

Audio book club:
Download the mp3 file
Listen to it on the phone
Weekly group discussion
by voice conference
www.bbc.co.uk/podcasts/series/bottomline
39
3 ways to start: HTML-based mobile content

HTML-based mobile optimised webpages:
Create webpages
upload to an external site (no firewalls)
Simple launch mechanism (email,
barcode, sms)
ww
.com
y
m
ade
c
a
n
w.ns
www.wikarski.com/cms/?q=node/3/
40
3 ways to start: interactive presentations

www.polleverywhere.com
Vote NOW:
See the
results LIVE
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Message:
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The Mobile Journey

Nokia Siemens Networks

John OHare, 11th February 2011

Agenda 11:20 11:50

Nokia Siemens Networks

John OHare, 11th February 2011

Nokia Siemens Networks Academy - Worldwide 2009 Figures

300 employees worldwide

Nokia Siemens Networks

Learning Solution Evolution & Trends

Coaching & Mentoring

Nokia Siemens Networks

Learning Solution Evolution & Trends

Nokia Siemens Networks

Learning Solution Evolution & Trends

Nokia Siemens Networks

Learning Solution Evolution & Trends

Nokia Siemens Networks

Learning Solution Evolution & Trends

Nokia Siemens Networks

Learning Solution Evolution

Traditional tree (trunk and branch) training department, with learning

Nokia Siemens Networks

Learning Solution Evolution

Nokia Siemens Networks

Learning Solution Evolution

Blended Learning makes the Social Learning more successful and

Nokia Siemens Networks

Learning Solution Evolution

To be really performer-centric, all the different learning options must be

Nokia Siemens Networks

Learning Solution Evolution

The seamless integration of learning and sharing has to be easy and

Nokia Siemens Networks

When do we voluntarily want to know things ?

When youre new:

Nokia Siemens Networks

When do we voluntarily want to know things ?

When you want

Nokia Siemens Networks

When do we voluntarily want to know things ?

Nokia Siemens Networks

When do we voluntarily want to know things ?

Nokia Siemens Networks

When do we voluntarily want to know things ?

When things have

Nokia Siemens Networks

When do we voluntarily want to know things ?

Nokia Siemens Networks

International Telecommunications Union

5.3 Billion mobile subs

Nokia Siemens Networks

International Telecommunications Union

Nokia Siemens Networks

International Telecommunications Union

Fixed broadband penetration is low in developing countries:

Nokia Siemens Networks

International Telecommunications Union

Nokia Siemens Networks

When you need urgent answers, the phone is often at hand

Countries without a fixed-line telecoms infrastructure, will

Nokia Siemens Networks

International Telecommunications Union

Nokia Siemens Networks