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BANK
" Khayaal
Apka"
Company Profile
Type
Founded
Public
:
1995
Headquarter
:
Mumbai,
Maharashtra, India
Registered office :
Vadodara,
Gujarat
Industry
Financial
Total Assets
:
:
Banking ,
Service
Rs. 7,206.95
History
ICICI Bank was originally promoted in
1994 by ICICI Limited, an Indian
Financial institution , and was its
wholly owned Subsidiary
ICICI was formed in 1955 at the
initiative of the World Bank, the
Government of India and
representatives of Indian industry
ICICI Bank's acquisition of Bank of
Madura Limited in an all-stock
Key people
Chairmen
CEO
: K.V. Kamath
: Chanda Kocher
Executive Director
: N.S Kannan
Vice president
G. Bhaga
: Mr. Vishvesh
Loans
Home loan, Personal Loan, Car Loan, Gold Loan
Cards
Credit Cards, Debit Card, Travel Card
Insurance
Life, Car Health
Pockets Wallet
Create Wallet instantly on Smart Phones
Investment
Tax Solution, PPF, Mutual Funds
C
Organisational
Structure
E
O
&
Executi
M
ve
D
Director
General
Manger
Chief Manger 2
Chief Manger 1
Manager 2
Manager 1
Asst. Manger 2
Asst. Manager
Senior Officers
Officers
SWAT Analysis
Strengths
2nd Largest Bank in India
Successfully Diversified it's Operations
Considered as a pioneer in usage of
internet service
Aggressive and innovative marketing
strategies
Weakness
Primarily Targets upper middle class
and upper class of the society
Higher service charges
Opportunities
Expand business to the middle
and lower groups
Dissatisfied customer of other
Bank
Threats
More and more banks are
coming up
Ever Improving of Nationalized
Bank
Marketing Strategy
Career Opportunities
ICICI bank believes that its
employees are the greatest
driver of its growth and
development.
Strong organisational culture ,
excellence in execution and high
standards of professional
integrity that helped it become
an industry leader
The End