Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
#LeanStartup
By Chandra Gollapudi
p.1
eBook Content
p.2
the value
proposition
the strategy
the business model
the underlying
risks and
assumptions
Value Proposition;
Strategy;
Strategy Considerations;
Steve Blank
Michael E Porter
p.3
ER
LIV
DE
CR
EA
TE
STRATEGY
CAPTURE
COMPANY
TECHNOLOGY
What Is Your
Differentiation?
On the cost side you should
consider supply chain,
partners, quality, HR etc. On
the revenue side you should
consider branding,
marketing, channel partners,
revenue streams, customer
service etc. Companies
operating in the same
industry and market are
likely to do similar functions.
When a company does one
thing uniquely different and
better than its competition,
they are using business
model as competitive
advantage or it can be a
unique value proposition.
p.4
central to Strategy
and Tactics
can be formal and
informal
many ways to do
one
Why Planning Is
Essential?
Business Planning is the link
between strategy with the
tactics.
Edward Deming
Mike Tyson
p.5
Ten Elements of A
Business Plan;
1. problem
2. your solution
3. business model
4. underlying magic
5. marketing & sales
6. competition
7. team
8. projections
9. milestones
Problem;
Underlying Magic;
Financial Projections;
Competition;
Milestones;
Your Solution;
What is your solution. Show
any testimonials or
validation by your
customers. Why you? What
is your unfair advantage?
Business Model;
How are you going to make
money?
Team;
Guy Kawasaki
p.6
Lean What?
lean startup
movement
lean discovery
lean influence on
business planning
Lean Startup
Movement;
Lean Discovery
Process
Lean Influence On
Business Planning
Dwight Esienhower
p.7
Making the business planning come to life with tasks and current actions
Introducing Agile
Business Planning
Business Model
How a startup creates,
delivers and captures value
Business Model
Canvas
Created by Alex Osterwalder
is the first visualization of a
combination of the business
model and plan. the ability
to succinctly capture the
business model on one page
was powerful and widely
accepted.
Lean Canvas
Ash Maurya adapted the
business Model Canvas to
the needs of technology
startups. Both have become
extremely popular tools
used today. The lean canvas
has a web based interface to
make it easy to use on the
go
p.8
Nine Elements Of A
Business Planning
Canvas
1. problem
2. customer
segments
3. unique value
proposition
4. solution
5. channels
6. cost structure
7. revenue streams
8. partners
9. unfair advantage
Problem
How intense is the problem
and how urgent is the need to
fix it.
Solution
Partners
Channels
Unfair Advantage
Cost Structure
Key Omissions
Customer Segments
Revenue Streams
Unique Value
Proposition
Why your solution is different
and worth buying.
Alex Osterwalder
p.9
Getting Best Of
Canvas
Post - Work
Pre-Work
A Good understanding of
product and market is
important. Here is a list of
essential tasks and some
tools you can use;
1.
Customer Discovery
2.
Competitive Advantage:
The Strategy Canvas
from The Book Blue
Ocean Strategy
3.
Core Competency:
Knowing what to focus
your resources on and
what to partner or
outsource
http://entroids.com/Blog/?p=185
2
http://www.theinnovativemanager.com/blue-ocean-s
3
p.10
Business Planning
Cycle
Capturing
Assumptions
capturing
assumptions
taking actions
cycle of revelation
How so?
So what?
Taking Action
Cycle Of Revelation
Successful teams get into the habit of executing the business planning cycle.
Use automation and productivity tools to your advantage to get more done
faster & better
p.11
perfect execution
strategic execution
the science of
startups
Perfect Execution
Strategic Execution
The Science Of
Startups
I wish we could say there is
a formula for success. Next
best thing is to use
productivity tools that keep
your team tasks aligned to
the strategic needs. One
simple and effective tool to
use is the A3 Management
Process popularized by
Toyota. At Entroids.com, we
understand the need for
speed and consistency in
getting results. It is one way
to automate productivity
and promote team
accountability.
Sun Tzu
p.12
Thank You
Please help improve and develop this E-book to the voice of Startups
chandrag@entroids.c
om
About Entroids.com
@entroids is striving to
understand the hidden art of
startup execution. Our first
step is to automate startup
activities for faster results
and enhanced team
performance.
p.13