OFF-BEAT

CREATIONS INC.

W E D E S I G N , C O N N E C T & S T I M U L AT E !

Muhammad Ali Tahir 14-10791

Burqan

To enhance your communication with mass

public, Off beat creations is more than a
agency, Communication is not about creating
Pretty Pictures but rather we believe in
delivering notch, unique & compelling visuals,
which makes your investment safe, and
leaves an everlasting effect.

WHY CHOOSE OFF BEAT CREATIONS INC.

?
Companies and clients seeking a single-source for
their marketing communications needs to
choose OFF-Beat Creations because we
combine a marketer's shrewdness with an
artist's acuity to guide clients in developing a
brand presence that connects at an emotional
level with their prospects values and
preferences. The agency can also serve as a
business' outsourced marketing department or
support internal teams by creating and
implanting effective marketing and brand
strategies.

COMMUNICATION SERVICES
Advertising Design
Corporate Identity
Branding
Broadcast (radio & TV) Advertising
Direct Mail
Integrated Marketing Strategies
Interactive Marketing
Outdoor Advertising
Point of Purchase (POP) Designs Promotions
Public Relations
Print Collaterals
Trade Shows
Special Events
Web Design/Promotion

Our
Team
ALI

Senior Partner & Creative Director

Artist, creative director, marketer, businessman and a thinker.

More than 20 years of experience working in the marketing

communications.

Prior to owning Off Beat Creations, also worked as art director for the
HUM TV Media Group and art director at several advertising agencies
where he developed retail advertising for a number of international
companies.
Background:
Graduate in Marketing Communications From University of Waterloo
Canada.
M(adv.) From University of Florida.
Worked With Trans media communications Dubai.
Worked With Titans Marketing Solutions Italy.
Continued

Wajeeh

Managing Director, copywriter & senior strategist

More than 28 years of experience.

Has serve in several senior management positions with

Segals (PEL), Packages & Engro.

During his tenure at the corporate firms he worked with a

variety of business units in the retail, consumer b-2-b,
agriculture, & manufacturing industries to develop IMC
strategies and programs including advertising, promotion,
marketing, public relations and Web components.

He also is an author of two volumes of fiction writing.

Shahzad

Photographer

Fascinated by art and cameras since he was a minor in the

80s.

After studying photography at National College of Arts,

Shahzad pursued fine-art printmaking and learned to the
core of operating a business assisting at local commercial
and corporate level.

His photos have appeared in Times & Forbes.

With over a decade in the field, he has built a reputation for

reliability and quality. Continued

Faraz

Copy Editor & Research Analyst

More than a decade of experience in the marketing

communications industry, Faraz brings writing, copyediting,
research and public relations expertise to the Off Beat Creative
team.

A journalism graduate from Northeastern University in Germany,

Patriotism bring him back to Pakistan & delved him in work for
Pakistani brands.

Faraz has worked for leading newspapers including the Jang and
The Nation. He also has experience working for The Illuminati
Productions and Fox entertainment.

Burqan

Public Relations Specialist, web designer & Programmer

Burqan has spent his career building communities and developing

communications strategies for leading organizations.

He has engaged new technologies including Web 2.0 and social

networks to build brand identity and to devise ways into new and
emerging customer bases.

Burqans strengths are writing and web communications with

exceptional experience creating press releases, web sites,
capability brochures, "viral" email marketing strategy, annual
reports, and more.

OUR STRENGTHS

What we have here is a team of people who are

motivated to provide the best of there abilities and
reduce the gap between customer needs & wants.

In off beat creations we have all up to date

equipment's that are required to full fill the
customers wants.

Our company believes in organizational realities i.e.

adapting change, its almost like evolution how
organizations evolve and cope with the market
demands.

One of our main strengths is that we do not let go of

our customer, thats why we added a line in our
mission statement Once a Customer always a
Customer, and its the main reason our customer
retention ration is more than 95%.

SOME OF OUR WORK

(CORPORATE CLIENTS)

Mountain Dew

Request: Capture the fun and energy of the brand to

emotionally connect with target audiences.
Solution: A series of print ads , TVCs & promotions that
celebrate the mountain dew experience and generated brand
awareness.

Coca Cola

Request: Improvising cultural impression and brotherhood for

emotional targeting, and creating brand awareness through
promotional activities.
Solution: Made 3 TVCs and started of with coke studio as
promotional campaign which captured more than of the target
audience.

LOCAL CLIENTS
Hardees

Request: Introducing the fast food chain for the first time in
Pakistan, mostly focusing on promotional activities, billboard
ads.
Solution: Successfully launched brand, people became more
aware for charcoaled burgers after emerging billboards and
promotional activities, & still working on new launch of angus
thick burgers by Hardees.

PTI Pakistan Tehreek-e-Insaf

Request: One of the emerging political party in Pakistan hired

us and wanted to capture every possible person by creating
awareness to bring change.
Solution: Designed whole of the PTIs campaign, made TVCs,
and devised every single ways to promote the party ,strategized
there pros and made the public aware of voting rights. Which in
respond gave a huge turnover of votes for the first time in

CLIENTS LIST
Coca Cola
Mountain Dew
Lals Chocolate
Hardees
PTI
Nestle Fruita Vitals
Engro Foods
Q Mobile
Shakarganj Mills
PTC (Pakistan Tobacco Company)
Pearson's Publishers
Double A papers
General Tires
Atlas Honda
Toyota Indus
LESCO
Punjab Government

MEDIA CONTACTS
Jang Group
Dunya Group
Ten Sports

All the clients listed are still getting our

services and are much satisfied by our work,
while of our client turnover has been more than
95%, mostly clients stick to our agency as we
are providing them with quality services, Thats
why our customer relationship management
policy is much effective, and we focus on
retaining client at optimum levels.

After the internal audit and more research we

are expanding in days and are in search of more
clients.

Click icon to add picture

T
C
A
T
N
O
C

US

ew

N
,
rt
o
.
.
p
i
e
)
e
r
h
e
v
o
c
c
h
a
ro f
r
a
G O
L Ka m
t
e d co
d
e
s
.
e ea
u
a
r
g
o
o r
S t (H
R o
H
m
n rk
h s@ *
U
i
r
o
F
*
a Yo
a on ** * .c
E
g
M
i ti
r
* *** ns
r
*
6
o
d ea ** ** io
8
o
n
3
f
* ** at
r
u
*
c
st
h at
: ** re
l
1
C
c
e
e
I
t
T
.
b
I ff
a
e
3
o
b
6
ff
.o
w
w
w