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Santana Pathak

Centre for Heritage Management, Ahmedabad University

Ability to communicate successfully will influence

how effectively you live your professional life


It determines your effectiveness as a group
member
Your emergence as a group leader
It increases your ability to communicate
information and influence the attitude and behavior
of others in public speaking situations.
Managers and employment interviewers routinely list

communication skills among the most important jobrelated skill in a desirable employee

The Biggest Problem with


Communication is the Illusion that it
is happening
Sir George Bernard
Shaw

Intrapersonal communication: within and with

yourself
Interpersonal communication: with others
Small group communication: team interaction
Public speaking: speaker and an audience
Computer-mediated: through a computer in all

forms
Mass media: one source-many receivers across

territory

Physical noise
Interference that is external to both speaker and listener
Psychological noise
Mental interference in the speaker or listener and includes
preconceived ideas, wandering thoughts, biases and
prejudices, close-mindedness, and extreme emotionalism.
Semantic noise
Different meaning systems; it would include language like
the use of jargon, and ambiguous or overly abstract terms
Your signal-to-noise ratio is very important for your
success in communication efforts
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Feed forward:

information you provide before sending your


primary messages

Verbal Wait till you hear this one


Non verbal A prolonged pause
Metamessages:

Communication about communication


Non verbal signs

Oral communication:
face to face instant feedback
non-verbal signals
telephonic - instant feedback
limited nonverbal signals
Written communication:
no instant feedback
minimal non verbal sign

Your knowledge and understanding of how

communication works
Your ability to use communication effectively