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Introduction
S.N. Parameters
1
Name
Berzirk Technology
Business model
Revenue Model
Service Provided
Store format:
9
10
11
Technology
Operational in
Financial
evaluation
Advantages - Stakeholders
Increasing
the number
of inputs to
the local
store
Helping
customers
navigate in
the store
Personaliza
tion of the
advertising
messages
Strengthening modern
brand image
Speeding
up the
process of
receiving
the order
from store
(system
check-in)
Personalization of the
advertising messages
Up-selling
(suggesting
complemen
tary
products)
Creating a
heatmap of
the shop
(the most
popular
places)
-Offers and
Discounts
-Reliability and
Convenience
Customers
Customers
Increase market
share
mobile/online
transactions
Payment
Payment
Gateways
Gateways
-New to Indian
Market and
Huge market
space available
-By 2018, the
Indian retail
sector is likely
to grow at a
CAGR of 13 per
cent to reach
US$ 950 billion
Berzirk
Berzirk
-Can easily
learn a lot
about their
clients
-No. of visitors focus
departments
-Increase in
Impulse buying
Shop
Shop Owners
Owners
Mall
Mall Operators
Operators
-Privacy and
data protection
are taken care
of Restricted
Areas
-Measure and
analyze visitor
flows easily
-Big data of
customer crowd
pulling Floor
wise
Collecting
information
about
consumer
behavior
Speeding
up the
purchasing
process with the
integration
of the
payment
system
Tech Preview
Milestones
Go-toMarket
Milestones
Activities
MSD &
G2M Plan
Complete
Sept
Oct
2017
Nov
Core
Customer
Tools
Complete
Marketing Preparation
Messaging
Marketing and launch plan
PR/AR Plan
Content development
Sales and customer tools
Website
Pilot Program
Internal training
Customer references
Feedback loop
Dec
Jan
Feb
Public
Launch
All
Launch
Deliverables
Complete
Launch
Live launch event
Social media
Press Release
AR/PR/IA Briefings
Mar
Apr
May
Pricing model
Entry Barriers