Start Up Day Slides

Pitch, please.
Why are we fascinated? What can pitching bring

us?
Source: Vergence Labs by Stephen Breshear (CC BY-NC-ND 2.0) 2012
Nettra D. Pan | EPFL College of Management of Technology | @nettra

EPFL Forum Startup Day | Oct. 7, 2015 | Lausanne
eSMART Technologies SA
Eurocol
Experientia
EZYcount by superVX AG
Fastree3D SA
Flyability
Foodcampus
Gait Up
Gookers
Greenastic
HARDAH Srl
Imperix
Innovare Platform
InvestGlass
Iprova
kaemco
KANG
Kireego
Kizy Tracking
Labs
LENR Cars SA
Lionels startup
LYO-X GmbH
MindMaze SA
Morphotonix
Mst Jojob
Nowy
OsmoBlue
PB&B SA
PodioBox
Percko
Pryv SA
Qloudlab SA
Quartz Bio
RC
Recmeabook
Reuteler
EPFL
& Forum
cie SA Startup
Patent Day
& Trademark
| Oct. 7, 2015
attorneys
| Lausanne
72 Startups at the Forum
6 selected to pitch
QloudLab Renso
Fastree3D
OsmoBlue Sensefly
Kireego
startup contest
5.12 million hits on Google

Recent, but rising popularity
sales pitch,value proposition

Money Tigers (2001) first to bring

pitching to TV
Watching entrepreneurs pitch, now in 28

countries


Me, with winners of of the

MyAfricanStartup.com pitch
at Abidjan, Ivory Coast in 2015
Winners of
SeedStarsWorld Kigali in 2014

Everything around you that you

call life was made up by people
that were no smarter than you and
you can change it, you can
influence it, you can build your
own things that other people can
use.
Once you learn that, you'll never
be the same again.
-Steve Jobs
10
The potential of
technology we can
easily access is
amazing.
11
Local Motors
3D printed car
in 2014
Source: Youtube: RideswithChuck

12
The Internet
Feedback
Designs
Ideas
Resources
TalentPeopleTraining
$$$
Venture

13
The Internet
Feedback
Designs
Ideas
Resources
$$$
Venture
labor on tap

14
mass customization
Ideas
Feedback
Designs
Resources
$$$
Venture
labor on tap

15
mass customization
Ideas
Feedback
Designs
Resources
$$$
Venture
labor on tap

16
mass customization
Ideas
Feedback
Designs
Technical capacity
Resources
$$$
Venture
labor on tap

17
mass customization
Ideas
Feedback
Designs
Technical capacity
Resources
$$$
Venture
labor on tap

Customer
18
mass customization
Ideas
Feedback
Designs
Technical capacity
Resources
$$$
Venture
Customer
labor on tap
e-commerce

19
Ideas
Feedback
Designs
People
Resources
Training
Talent
$$$
Venture
Customer
labor on tap
e-commerce f-commerce

20
Ideas
Feedback
Designs
People
Resources
Training
Talent
$$$
Venture
i-commerce
Customer
labor on tap
e-commerce f-commerce

21
Ideas
Feedback
Designs
People
Resources
Training
Talent
$$$
Venture
i-commerce
labor on tap
PhoneCustomer
click-and-mortar
p-commerce
virtual goods
remote assistance
e-commerce F-commerce

22
Moores Law illustrated by the development of Lara Crofts character 17 years
Source: http://www.halloweencostumes.com/blog/p-468-tomb-raider-infographic.aspx
23
Lara Croft today vs.

17 years ago
Source: http://www.halloweencostumes.com/blog/p-468-tomb-raider-infographic.aspx
24
Source: http://www.cafesmom.com/index.php/2014/09/04/the-unicorn-effect-code-words-forstepmoms/
25
Source: https://medium.com/backchannel/here-are-the-secrets-of-unicorn-companiesc8951b99215b
26
Source: http://www.cafesmom.com/index.php/2014/09/04/the-unicorn-effect-code-words-forstepmoms/
27
Startup contests

28
Startup contests
Promote an entrepreneurial culture

29
Startup contests
Help new + small startups earn legitimacy

30
Startup contests
Opportunities to support or found your own

31
Competing against an existing startup can help expand the mark
Source: http://www.forbes.com/sites/adamhartung/2015/01/06/why-now-is-the-time-to-buytesla-motors-stock/
32
Startup contests
Moments to exchange + change your mind

33
Startup contests
Moments to exchange + change your mind
Moments to collectively define our startup cultur

34
Used-car salesman?
Image to left: Danny de Vito, used-car salesman in Matilda

35
Founders must be more devoted to

product quality, knowing that their
company will not survive without
delighting the customer.*
*Young companies suffer from liabiliteis of newsness and smallness and have to build legitimacy (Aldrich & Fiol, 1994; Stinchcombe, 1965).

36
inspiration
pitches
important
opportunity
for startups
ideas

37
inspiration
information
pitches
important
opportunity
for startups
ideas

38
How to be a great startup:

demonstrate these 6 things (and keep doing them)

39
1. Need for the product or service

40

2. Large + growing target market,
composed of well-understood customers

41

3. Creative and effective use of resources

42

4. Differentiation (through innovation or
design)

43

design)
5. Positive market reaction (e.g. hockey
stick)

44
An ideal startup pitch

demonstrates:

design)
5. Positive market reaction (e.g. hockey
stick)
6. General plausibility (we trust you + your
team)
45
How? is important.
But also: Why?

46
What is your vision of the world

47
These founders are

discovering how to build
valuable
companies.
They
have
our interest
because they also know
why.
48
To enable the detection of hundreds of

conditions and diseases from a few drops of
blood.
Elizabeth Holmes, youngest self-made billionaire at Theranos
(worth $10B).
Source: http://www.inc.com/magazine/201510/kimberly-weisul/thelongest-game.html
49
To help people with spinal cord injuries walk

again.
Gregoire
Courtine and
Vincent Delattre
at GTherapeutics
(EPFL spin-off)
created robotassisted training
and implantable
stimulation
system.
Source: http://www.begeek.fr/hello-tomorrow-challenge-2014-vive-linnovation-127310
50
To plant trees
faster and
cheaper, and
combat
deforestation.
Susan Graham:
Source: http://hello-tomorrow.org/susan-graham-biocarbon-engineering/
51
To enable safer search and rescue missions

after disasters.
Adrien Briod
and Patrick
Thvoz at
Flyability (EPFL
spin-off) pose
with Gimball, a
rotating carbon
fiber protective
frame encasing
a robot,
controlled by a
flight control
algorithm.
Source:
http://www.dronesandsociety.org/?p=674
52
You have the right tools, and are in the

right place.
200+
startups founded in 20 years.
200M+ CHF invested in startups in 2014.
1-2 startup founded each month.

53
Please ask keep asking

the right question.
Source: http://vpiv.epfl.ch/innogrants
54
Why?
Source: http://vpiv.epfl.ch/innogrants
55
What new world will you

pitch?

56
Successful innovators dont ask

customers and clients to do
something different; they ask them
to become someone
different.Facebook asked its users
to become more open and
sharing with their personal
information, even if they might be
less extroverted in real life.
- Brad Feld, Foundry Group
57
These things are unicorns

not because of their
valuation, but because they
are the kinds of apps that
make us say WTF?!
- Tim O'Reilly, O'Reilly Media

58
Source: techcrunch.com/2015/07/18/welcome-to-the-unicorn-club-2015-learning-from-billiondollar-companies/
59

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Pitch, please.

Why are we fascinated? What can pitching bring

Source: Vergence Labs by Stephen Breshear (CC BY-NC-ND 2.0) 2012

Nettra D. Pan | EPFL College of Management of Technology | @nettra

72 Startups at the Forum

Nettra D. Pan | EPFL College of Management of Technology | @nettra

Recent, but rising popularity

sales pitch,value proposition

Nettra D. Pan | EPFL College of Management of Technology | @nettra

Money Tigers (2001) first to bring

Watching entrepreneurs pitch, now in 28

Nettra D. Pan | EPFL College of Management of Technology | @nettra

Nettra D. Pan | EPFL College of Management of Technology | @nettra

Me, with winners of of the

Nettra D. Pan | EPFL College of Management of Technology | @nettra

Everything around you that you

Source: Youtube: RideswithChuck

Nettra D. Pan | EPFL College of Management of Technology | @nettra

Nettra D. Pan | EPFL College of Management of Technology | @nettra

Nettra D. Pan | EPFL College of Management of Technology | @nettra

Nettra D. Pan | EPFL College of Management of Technology | @nettra

Nettra D. Pan | EPFL College of Management of Technology | @nettra

Nettra D. Pan | EPFL College of Management of Technology | @nettra

Nettra D. Pan | EPFL College of Management of Technology | @nettra

Nettra D. Pan | EPFL College of Management of Technology | @nettra

Nettra D. Pan | EPFL College of Management of Technology | @nettra

Nettra D. Pan | EPFL College of Management of Technology | @nettra

Moores Law illustrated by the development of Lara Crofts character 17 years

Lara Croft today vs.

Nettra D. Pan | EPFL College of Management of Technology | @nettra

Nettra D. Pan | EPFL College of Management of Technology | @nettra

Nettra D. Pan | EPFL College of Management of Technology | @nettra

Nettra D. Pan | EPFL College of Management of Technology | @nettra

Competing against an existing startup can help expand the mark

Nettra D. Pan | EPFL College of Management of Technology | @nettra

Moments to collectively define our startup cultur

Image to left: Danny de Vito, used-car salesman in Matilda

Nettra D. Pan | EPFL College of Management of Technology | @nettra

Founders must be more devoted to

Nettra D. Pan | EPFL College of Management of Technology | @nettra

Nettra D. Pan | EPFL College of Management of Technology | @nettra

Nettra D. Pan | EPFL College of Management of Technology | @nettra

How to be a great startup:

Nettra D. Pan | EPFL College of Management of Technology | @nettra

1. Need for the product or service

Nettra D. Pan | EPFL College of Management of Technology | @nettra

1. Need for the product or service

Nettra D. Pan | EPFL College of Management of Technology | @nettra

1. Need for the product or service

Nettra D. Pan | EPFL College of Management of Technology | @nettra

1. Need for the product or service

Nettra D. Pan | EPFL College of Management of Technology | @nettra

1. Need for the product or service

Nettra D. Pan | EPFL College of Management of Technology | @nettra

An ideal startup pitch

1. Need for the product or service

Nettra D. Pan | EPFL College of Management of Technology | @nettra

What is your vision of the world

Nettra D. Pan | EPFL College of Management of Technology | @nettra

These founders are

To enable the detection of hundreds of

To help people with spinal cord injuries walk

To enable safer search and rescue missions