Study on Vendor

Satisfaction of
Kalpataru Builders
Presented by :
Prasad Karambale
MMS A
Roll no A/20
Specialization Marketing

Significance of the
topic

Significance of the Topic

Vendors

are the backbone of the Supply chain and in order to generate end
customer satisfaction, Companies must drive satisfaction across the supply
chain.

Vendor

satisfaction surveys can enable companies to drive vendor satisfaction.

The purpose of the study is to explore what is the role of Vendor satisfaction
surveys in the B2B context.

The

study shows that it is worth conducting Vendor Satisfaction Surveys

especially with key Vendors of significant importance.

They

can provide valuable input on the positive and negative aspects of the
supplier relationship and help identify areas of improvement in terms of
policies, processes and communication that would ultimately translate into
added value to the end customer.

METHODOLOGY

Methodology
The

Satisfaction Survey is done through face to face interviews with key

Vendors of the company that are either directly or indirectly involved with
supplier relationships, having an impact and visibility over the cooperation
with Vendors.

There

are Various types of Questionnaires for various types of Vendors of

Kalpataru i.e. Purchase, Sales, Contract, HR, Admin, IT, Hardware, Software
& as per that Questionnaires, we asked Certain questions to the Vendors of the
Kalpataru regarding the components they supplied us.

DATA ANALYSIS &

INTERPRETATION

Data Analysis & Interpretation

Following are the Questionnaires on the basis of which we have Conducted the Interviews.

Q.1 Please tell us your satisfaction or Dissatisfaction level in the area of Quality of Initial Brief.
a) Highly Satisfied20%

Quality of Initial Brief

b) Somewhat Satisfied-60%
c) Satisfied-4% d
d) Somewhat Dissatisfied-10%
e) Dissatisfied-6%

Highly Satisfied
Somewhat Satisfied
Satisfied
Somewhat Dissatisfied
Dissatisfied

Data Analysis & Interpretation

Q2. Please tell us your satisfaction or Dissatisfaction level in the area of Support for Executing the Assignment.
a)Highly Satisfied15%

Support for Executing the Assignment

b)Somewhat Satisfied-45%
c)Satisfied-10%
d)Somewhat Dissatisfied-20%
e) Dissatisfied-10%

Highly Satisfied
Somewhat Satisfied
Satisfied
Somewhat Dissatisfied
Dissatisfied

Data Analysis & Interpretation

Q.3 Please tell us your satisfaction or Dissatisfaction level in the area of Sales Process.
a)Highly Satisfied18%

Sales Process

b)Somewhat Satisfied-62%
c)Satisfied-8%
d)Somewhat Dissatisfied-6%
e) Dissatisfied-6%

Highly Satisfied
Somewhat Satisfied
Satisfied
Somewhat Dissatisfied
Dissatisfied

Data Analysis & Interpretation

Q.4 Please tell us your satisfaction or Dissatisfaction level in the area of Schemes/Incentives.
a)Highly Satisfied18%

Schemes/Incentives

b)Somewhat Satisfied-52%
c)Satisfied-10%
d)Somewhat Dissatisfied-8%
e) Dissatisfied-12%

Highly Satisfied
Somewhat Satisfied
Satisfied
Somewhat Dissatisfied
Dissatisfied

RECOMMENDATIONS

Recommendations

KEY LEARNINGS

Key Learnings
Face

time was really important. I Spent time actually speaking to people.

I learned that Personally inviting people to stuff, telling people it would
be great to see them at an event goes so much further than sending an
email to an email list.

learned that Be flexible If you start on something that appears not to be

working, have the perseverance to give it another go for a bit longer, but
also dont make that plan concrete so if it hasnt worked out for a few
weeks, you can back out and try a different route.

Taking

the time to understand what I liked, what I didnt like, what are
my challenges, and what I could have done better differently will help me
to gain a clearer idea of what you got out of the 2 months internship.

THANK
YOU..