TAJ

HOTEL

INTRODUCTION OF TAJ
HOTELS
The Indian Hotels Company (IHC) is the parent

company of Taj Hotels Resorts and Palaces.

It was founded by Jamshetji N. Tata on
December16, 1903.
Currently the Taj Hotels Resorts and Palaces
comprises 76 hotels, 7 palaces at 52 locations
in 12 countries and employ over 13000
people.

Cont.
Additional 18 hotels are also being operated

around the globe.

During fiscal year 2010, the total number of
hotels owned or managed by the Company
was 76.
The Taj hotels are categorized as luxury,
leisure and business hotels.

Cont.
The Taj Luxury Hotels offer a wide range of

luxurious suites with modern fitness centers,

rejuvenating spas, and well-equipped banquet
and meeting facilities.
The Taj Leisure Hotels offer a complete
holiday package that can be enjoyed with the
whole family.

Cont
It provides exciting activities ranging from

sports, culture, environment, adventure,

music, and entertainment.
The Taj Business Hotels provide the finest
standards of hospitality, which helps the
business trips to be productive.
They offer well-appointed rooms,
telecommunication facilities, efficient
service, specialty restaurants and lively bars,
well-equipped business centres, and other
conference facilities

TAJ GROUP OF HOTELS

MARKETING MIX OF
HOTEL INDUSTRY
Product :- Hotels stay innovative in the peripheral

services.
Price :- The diverse nature and character of dishes,

involvement of cost and spending power of

customers.
Place :- Location of the hotel is the most important

business decision for the hotel.

Promotion :- Advertisement, publicity, sales

promotion, personal selling, word-of-mouth

promotion and telemarketing are the components
of a hotels marketing strategy.

Cont.
People:- The hotel management should

train its people regularly, especially the

front line professionals.
Physical Evidence:- Lobby- It being the

first & the last part of the hotel that the

guest sees, thus it should be well designed,
also to ensure that the customer returns
again the room should be comfortable and
should have made his stay hassle free.

MARKETING MIX
STRATEGY
OF

Products
Core Services : Room
Restaurant and Bar
Meeting room
Banquet facility
Amenities
Services

Special services
(Facilitating services)
Courier
Child care, Laundry, Pet
Taj Sats Air Catering Ltd.
Wi-Fi Access
Express check -in and out
Taj Air and Taj Yachts
Babysitting
Wake-up call

Barber shop, Boutiques,

Florist
Currency exchange
In room telephone service
Front desk 24 hour
Gift shop

PRICE
Taj hotel has set its price of the room on the
basis of Business, Leisure and Luxury class.

Rate

PLACE
Location of the hotel is the most important business decision
for the hotel.
Present in metro cities in India
Global presence (Maldives, London, Dubai, Cape Town and
many other countries)

PROMOTION STRATEGY
SERVICE TRIANGLE
Company

Internal Marketing
Vertical Communications
Horizontal
Communications

Employees

Interactive Marketing
Personal Selling
Customer Service Center
Service Encounters
Servicescapes

External Marketing
Communication
Advertising
Sales Promotion
Public Relations
Direct Marketing
Customers

Internal Marketing
Taj Management Training Programme (TMTP)
Hotel Operations Management Trainee

(HOMT) Program
Taj Management Training Programme (TMTP) -

Operations/ Food Production

Affiliation with Indian Institute of Hotel

Management, Aurangabad

External MarketingAdvertisement

T.V channels like STAR

NEWS,CNN and CNBC.
Magazines like THE
OUT LOOK
TRAVELAR,GO NOW
and TRAVEL.
Business news
paper(E.T, Financial
Express, Bombay
Times)

Interactive Marketing

People
Skilled person
Professional person
Personal Agents
Technological person
Travel agents

PEOPLE
Extreme

customer-centric organizational
culture where employees are willing to do
almost anything for guests

Employees

have encyclopedic knowledge

about regular guests, and anticipate need

Staff is highly trained to go the extra mile to

delight customers.
Some of the employees working since decades

COMPETITER
The hotel has many competitors
1. The Oberai towers.
2. The Leela.
3. ITC Hotels.
4. Le Meridian.
Acquisition - hotel blue diamond, pune.

Process
Major service encounter that extremely
delighted or disappointed are:
1.Check in.
2.Bell person carrying luggage to the room.
3.Food.
4.Wake up call
5.Check out.

Physical Evidence

THANK
YOU !