Successful Asian Entrepreneur

Presentation
BY
ROSHAN SHARIN (C1200528)
SIMONTE ALBAN (C1500253)
VANESSA VISVANANDA (C1200933)

TOP ITTIPAT
Aitthipat
Kulapongvanich
32 years old (1984)
From Nonthaburi,
Thailand
Known as Thai Snack
King
Founder of Tao Kae
Noi Food and
Marketing Co. Ltd

ABOUT COMPANY

Tao Kae Noi Food and Marketing Co. Ltd

Tao Kae Noi means Young Boss

Market leader in the seaweed snack industry & biggest seaweed

producer in the world

Headquartered in Bangkok, Thailand

The biggest seaweed company in Asia

Started off as a small company with less than 30 employees

Has grown to 2000 employees with 60,000 square meters factory

and reported revenue of Bt3.000 billion in 2015

ENTREPRENEURS BACKGROUND
PERSONAL

Entered the business world at age 16

Gained his first business capital through his hobby
Always seemed with laid-back attitude
Not interested in his studies
High interest in business
Started Tao Kae Noi at age 18
Became one of the youngest self-made millionaire at age 19
Eventually became a billionaire when he was 24 years old

EDUCATION

Completed high school at Suankularb Wittayalai School

Failed to enter in public University due to low score in entrance
exam
Hence, he joined Rangsit University but later on became a
drop-out later
Recently, he gained his bachelor degree at University of Thai
Chamber of commerce

FAMILY

From a wealthy business family

Youngest child in the family
His siblings moved to China when he was 14 years old
Due to financial crisis, his parents owned debt over 40 mil Bhat
In 2003, his family decided to leave Thailand and moved to
China
Top hesitated to move with his parents
At age 18, Top was living alone only to take care of his business
in Thailand.

PAST BUSINESS VENTURES.

2000

Online
Gaming

Sold items
from his game
to fulfill other
players needs

20012002
Roasted
Chestnu
t Seller

Opened
chestnut stalls
at a
hypermarket

20022003
Ordinary
Seawee
d Seller

Sold in stalls
while trying
to market it
with 7eleven

2004-2007 2007PRESENT

Tao
Kae Noi

Distributed to
3000 7eleven
branches
200
employees &
small factory

Tao Kae
Noi Food
and
Marketin
g Co. Ltd

Went public
2000
employees
60,000sq
factory
Distribution in

SUCCESS FACTORS
COMPETITIVE
Choice of business location
Does market survey to gain competitive advantage
ABILITY TO ANALYZE SITUATIONS
A goal of making 1m THB in one year
He realized that small stalls wont cut it
Pursued something bigger like 7eleven

NEVER GIVE UP ATTITUDE

Experimented with numerous boxes of seaweed before succeeding
Never take NO for an answer
ACKNOWLEDGES OWN WEAKNESSES
Product packaging and pricing disapproved by 7eleven
Acknowledged his weakness in that area
CONSTANT ADAPTABILITY
Amended product to adapt to the standards of 7eleven

FINANCIAL
-

Difficulties in
producing
distinct product
Vast
competitors

COMPETITIO
N

CHALLENGE
S

Limited capital for

new business
venture
Capital loss
Loan

RESOURC
ES

Hesitation launching new

products
Unpredictable future products
prospects.

BUSINESS
DEVELOPMEN
T

Inefficient in
managing and
handling the
production of
seaweed
hypermarket strict
requirements and
procedures

Strategies used to overcome

BUSINESS
DEVELOPMENT

FINANCIAL

RESOURCES

- Preparation of
systematic
business plan and
budget

- Resource
Management

- Strategic Vision

- Consumer-centric
business

- Recruitment of
experienced
labourers

- Extensive
research in the
production of
seaweed

- Specialized
department

- Business
knowledge
management

- Flexible
manufacturing
strategy

- Public listed
company

- Location strategy

COMPETITION

No.1 in
global
market
Marketing
and future
product in
every
continent

Improve
distributio
n network

FUTURE
OF
TAO KAE NOI

relationship
with
stakeholders

TaoKaeNoi
as
internatio
nal giant

Employee
work
environme
nt

Flexible
manufact
u-ring

CONCLUSION.
Successful entrepreneurs around the world have one thing in common which is
to never give up in pursuing their dreams. Moreover, they are adventurous and
risk-takers in nature. They strive to achieve their life personal goals and
dreams by enduring many difficulties in the process.
Our chosen entrepreneur, Top Itthipat, has proven to be a successful Asian
entrepreneur with his company Tao Kae Noi. He did not build his empire in just
one day. Instead, he managed to build his company by facing through many
difficulties whether in business or personal life issues and yet he endured all of
them and never once gave up in pursuing his dreams.
Do not lose your courage no matter what, because if we give up the game is
over

The Billionaire (Trailer)

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THE END