NGOS and NPOS

ABOUT INDUSTRY
NGO

IN 1945, AFTER THE ESTABLISHMENT OF THE UNITED NATIONS

ORGANIZATION, THE NON-GOVERNMENTAL ORGANIZATIONS BECAME
EXTREMELY POPULAR.

ALTHOUGH, BEFORE THIS TIME, THERE WERE OTHER

ORGANIZATIONS, SUCH AS THE FAMOUS ROTARY INTERNATIONAL,
THAT BEGAN ITS OPERATION IN 1904

BY THE END OF THE YEAR 1914, THERE WERE ONE THOUSAND AND
EIGHTY THREE NGOS IN EXISTENCE.

A non-governmental organization (NGO) is any non-profit,

voluntary citizens' group which is organized on a local, national
or international level. They are created by legal persons who are
not part of the government. Although NGO funds are mostly
raised by the government, they maintain a non-governmental
position, and eliminate theneed for a government council.

NPO (Non-profit organization)

In economic terms, a non-profit organization uses itssurplus

revenuesto further achieve its purpose or mission, rather than
distributing its surplus income to the organization's shareholders
(or equivalents) as profit ordividends.

Non-profit organizations are trusts, corporations or associations

that have been organized for a charitable purpose and can
qualify for tax-exempt status from the federal government.

TOP TEN NGOS IN INDIA

1. HELP AGE INDIA:
MISSION: To work for the cause and care of disadvantaged older persons and to
improve their quality of life.
VISION: HelpAge envisions asociety where elderly have theRight to an active,
healthy and dignified life.

2. SMILE FOUNDATION:
MISSION: Smile Foundation is toempower underprivileged children, youth and
women through relevant education, innovative healthcare and market-focused
livelihood programmes.

3. GOONJ FOUNDATION:
Highlight clothing as a basic but unaddressed need which deserves a place on the
development agenda.
Reposition discard of urban households as a development resource for villages.

4. CRY:
A happy, healthy and creative child whose rights are protected and honoured in a society
that is built on respect for dignity, justice and equity for all.

5. GIVE INDIA:
GiveIndia is a donation platform that allows you to support a cause of your choice from
about200 NGOs that have been scrutinised for transparency & credibility.

6. NANHI KALI:
Project Nanhi Kali was initiated in 1996 by theK. C. Mahindra Education Trust (KCMET)
with the aim of providing primary education to underprivileged girl children in India.
"According to the World Bank, some of the benefits associated with girls' education
include reduction of child and maternal mortality, improvement of child nutrition and
health, lower fertility rates and improvement in economic production

7. SARGAM SANSTHA:
Sargamis a social and cultural Non Governmental and non profit making organization
working for more than last 2 decades to improve the quality of society and life of children.

8. SAMMAAN:
MISSION-Our efforts revolve around an indispensable guiding light for our mission. It
underlines our motive as a social enterprise and serves as a benchmark for assessing our
approach and actions. Our mission is to:
Empower the downtrodden
Create income opportunities for the unskilled
Inspire their social inclusion

9. PRATHAM:
Pratham is an innovative learning organization created to improve the quality of
education in India. As one of the largest non-governmental organizations in the country,
Pratham focuses on high-quality, low-cost, and replicable interventions to address gaps
in the education system.

10. LEPRA SOCIETY:

LEPRA Society is a non-governmental organization that promotes quality health care,
initiates and fosters new developments and implementation..
The Society aims to support the National Health Programmes in the prevention and control
of diseases such as Leprosy, Tuberculosis, Malaria, Lymphatic filariasis, HIV/AIDS and
Blindness.

VARIOUS TECHNOLOGICAL
MEDIUMS USED

ROLE OF TECHNOLOGY IN
MARKETING

Advantages of NGOs

Ability to experiment freely with innovative approaches.

Good rapport with people.

Ability to communicate at all levels.

DARK SIDE OF TECHNOLOGY

Technology is available to everyone.

Many NGOs and NPOs are promoting their organizations - people

are not able to trust every organization due to lack of clarity in
credibleness.

Anyone can spread negative word of mouth about an NGO or

NPO easily by the means of social media.

The Delhi high court has called for toughening of licensing norms
for NGOs observing that 99% of them are "fraud" and "merely
money making devices".

Social media and other technologies can be used by fraudulent

NGOs and NPO's for easy fund rising.