Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
PRINCIPLES
AGBE 445
Agribusiness Management
Dr. Gary W. Brester
Department of Agricultural Economics and
Economics
Situation Analysis
Industry Environment
Driving Forces
Situation Analysis
Industry Environment
Driving Forces
Choice of
The Best
Strategy
Thinking Strategically
About a Companys
Own Situation
7
Situation Analysis
Industry Environment
Driving Forces
IDENTIFYING AN INDUSTRYS
DOMINANT ECONOMIC TRAITS
Entry/exit barriers
Industry profitability
10
Situation Analysis
Industry Environment
Driving Forces
Objective
To identify
Main SOURCES of competitive forces and
STRENGTH of these pressures
Suppliers
Rivalry
Among
Competing
Sellers
Potential
New
Entrants
Buyers
13
RIVALRY AMONG
COMPETING SELLERS
16
COMPETITIVE FORCE
OF POTENTIAL ENTRY
17
COMPETITIVE FORCE OF
SUBSTITUTE PRODUCTS
Concept
SUBSTITUTES matter when products of firms in
another industry enter the market picture
Examples
Transgenic Seeds vs. Chemicals
Transgenic Seeds vs. Traditional Seeds
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20
Situation Analysis
Industry Environment
Driving Forces
22
Product innovation
Marketing innovation
25
Situation Analysis
Industry Environment
Driving Forces
26
PINPOINTING INDUSTRY
KEY SUCCESS FACTORS
Basic Concept
27
Situation Analysis
Industry Environment
Driving Forces
29
30
31
STRATEGY &
COMPETITIVE ADVANTAGE
KEY TO SUCCESS
32
WAYS TO WIN A
COMPETITIVE ADVANTAGE
Lower Cost
Broad Range
of Buyers
Buyer
Segment
or Niche
Low-Cost
Leadership
Strategy
Differentiation
Differentiation
Strategy
Focused
Strategy
34
35
36
37
38
SWOT Analysis
Strengths & Weaknesses of Firm
Opportunities & Threats Facing Firm
39
S W O T ANALYSIS
41
IDENTIFYING INTERNAL
STRENGTHS & WEAKNESSES
IDENTIFYING EXTERNAL
OPPORTUNITIES
44
SUMMARY
45