TTM

Taiwan Thailand Myanmar

Team Members: Sally / Amy / Vincy / Shelly / Ken

OUTLINE
Introduction

- History of Fast food

- Culture factors
Question 1
Question 2
Q & A

Do you want Pickled Beets with that?

What

is the Pickled Beets ?

Why

the title goes like that

Lets take

fast food as the example...

Fast Food
Definition : The result of an evolutionary process in
our eating habits.
Early centuries
- Human go hunting
- The discovery of sault

As times and centuries went on human beings become

specialized.
- Outdoor market

Fast Food Pops Out

Entrance
Dinners
Fulfilling
Fast

of workforce for women

Cafeterias
the society needs

food became more efficient as human c

an Eat on the run.

History of Fast food

Carl

Kascher,1944

Ten

years later..
McDonalds brothers
came into the scene.
Richard and Maurice

McDonalds effect
Locations

in 121 countries.
30000 McDonalds restaurant.
The food you can order in McDonald will be d
ifferent as you live in different country.
By:
Culture
Weather
Environment
Perception

Cultural Factors in Fast Food

Industry

http://www.youtube.com/watch?v=_
UKLncvGxQ8

The Invention of Local Food in Macs Manu

- 1990s,

Macdonald came outside the United States

In 1993, a new region was added to the empire when the first
McDonald's in the Middle East opened in Tel Aviv, Israel
- Increasing percentages of companys revenue and income
from outside the United States

Example of local food in Macdonald's Manu

South Korean

McDonald's Bulgogi burger

Taiwan

Shrimp Burger with a rice bun and Corn Soup

in Taipei

Example of local food in Macdonald's menu

New Zealand

India

Germany
Chicken Maharaja Mac
Kiwiburger

Hamburger Royal TS (quarterpounder with

tomatoes, lettuce and a white sauce)

Q1
What effects do cultural differences ha
ve on the design of fast food offerings i
n this reading?

Culture
Religious

Belief
Sense of Flavor
Symbol
Education
Personal Value
History
Environment

Religious Belief
-India
-Israel

Sense of Flavor

-South Korea
-Japan

Symbol
-New Zealand

Q2
What functions in the organization are i
mpacted by the differences in product off
erings among different countries?

R&D and Production

Sop(Standard

Operating Procedure) : A little

difference among each country
(Use Mcdonalds product as the example)
General Production in Every Country
French fries Big Mac CoCa Cola
Different countries ; different products
Taiwan Singapore
Rice hamburger

India
Mc Curry Pan

Germany
Beer

Marketing

Human Resource
Human
cultur
e

The principal of
home country

huma
n

lifestyl
e

Glo-cal view

Finance
User

local money to buy local ingredient, so e

xchange rate is very important.
Each year you spend 100$ buying local food

year

Exchange rate NT$

($ NT $)

Local
ingredient
price

Quantity

2012

1:30

3000

10

300

2013

1:28

2800

10

280

Q&A

Any questions please feel free t

o ask