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ECONONE

Transformation of inputs into finished


products

LAND
LABOR
CAPITAL/EQUIPMENT
ENTREPRENEURSHIP

Transformation of inputs into finished


products
CAPITAL/
EQUIPMENT

LAND

L
A
B
O
R
&
E
N
T
R
E
P

Total Product: sum of quantity produced


LABOR

TOTAL PRODUCT

1
3
5
10
10

Marginal Product of Labor (MPL): additional unit of


output produced per additional unit of labor input

Labor
(# of Workers)

Total
Product

Marginal Product of
Labor

(3-1) / (2-1) = 2

(5-3) / 3-2) = 2

10

(10-5) / (4-3) = 5

10

(10-10) / (5-4) = 0

THEORY

Marginal Product of Labor (MPL): additional unit of


output produced per additional unit of labor input

Labor
(# of Workers)

Total
Product

Marginal Product of
Labor

(2-1) / (2-1) = 1

(5-2) / 3-2) = 3

(7-5) / (4-3) = 2

11

(11-7) / (5-4) = 4

REALITY

Law of Diminishing Marginal Products


Productivity declines as variable input (labor) is
increased given fixed input (capital)
+

2
diminishing

Total Revenue
Amount a firm receives for the sale of its
products.
Price of Product x Quantity of Products Sold

Total Cost
Firms expenses in producing goods.
Price of Input x Quantity of Inputs Used

Profit is the firms total revenue minus its


total cost.

Profit = Total revenue - Total


cost

Measuring Costs
FIXED COSTS
Land Capital

VARIABLE COSTS
Labor Capital Capital

# of
# of
Quantit
Bond
y
# of
# of
# of
Papers # of Tape Produce Deductio
Round Desks Scissors Workers Ordered
Used
d
ns
R1
2
2
1
3
1
1
0
R2
2
2
2
3
3
3
0
R3
2
2
3
4
5
5
0
R4
2
2
4
10
10
10
0
R5
2
2
5
14
10
10
0
Php DO
5 NOT VARY
5
5
30
3
VARY
with 8
production8of
with production
output
of output

R1
R2
R3
R4
R5

Measuring Costs
Total
Scissor Bond
Desk
Product
s
Paper
1
10
10
24
3
10
10
24
5
10
10
32
10
10
10
80
10
10
10
112

Tape
8
24
40
80
80

Work
er
5
10
15
20
25

Measuring Costs According to Type

R1
R2
R3
R4
R5

Total
Total
Total Fixed Variable
Total
Produ
Costs (TFC) Costs Costs (TC)
ct
(TVC)
1
20
37
57
3
20
58
78
5
20
87
107
10
20
180
200
10
20
217
237

Measuring Average Costs: cost of each typical unit


of product.
AVERAGE COSTS

FORMULA

Average Total Cost (ATC)

TC/Q

Average Fixed Cost (AFC)

TFC/Q

Average Variable Cost (AVC)

TVC/Q

Total
Product

R1
R2
R3
R4
R5

1
3
5
10
10

Average
Average
Average Total
Fixed Costs Variable Cost
Cost
(AFC)
(AVC)
20
37
57
7
19
26
4
17
21
2
18
20
2
22
24

Measuring Revenues: Selling Price x Quantity Sold

R1
R2
R3
R4
R5
Total

Total Product
Total
(TP)
Revenue (TR)
1
30
3
90
5
150
10
300
10
300
29
870
*Each paper chain is Php 30

Measuring Profit: TR - TC

Total
Total

Revenu
product
e (TR)
R1
1
30
R2
3
90
R3
5
150
R4
10
300
R5
10
300
Total
29
870

Total
Cost
(TC)
57
78
107
200
237
679

Deduction
Profit ()
s
0
0
0
0
0
0

-27
12
43
100
63
191

PROFIT-MAXIMIZING CONDITION
Analyze Marginal Revenue (MR) and Marginal
Costs (MC)
MR is the additional revenue earned for an
additional unit produced
MC is the additional cost incurred for an additional
unit produced

PROFIT-MAXIMIZING CONDITION
Analyze Marginal Revenue (MR) and Marginal
Costs (MC)
For the 21st unit produced

EXISTING
QTY. OF
UNITS
PRODUCED
= 20

I want to
produce an
additional
one (1) unit

I will earn an
additional
(marginal) revenue.

I will incur an
additional
(marginal) cost.

PROFIT-MAXIMIZING CONDITION
Analyze Marginal Revenue (MR) and Marginal
Costs (MC)
For the 21st unit produced

EXISTING
QTY. OF
UNITS
PRODUCED
= 20

I want to
produce an
additional
one (1) unit

MR = TR/Output

MC = TC/Output

PROFIT-MAXIMIZING CONDITION
Analyze Marginal Revenue (MR) and Marginal
Costs (MC)
Output

Price

TR

TC

200

100

200

250

180

350

160

420

140

500

120

600

100

720

Profit

MR

MC

PROFIT-MAXIMIZING CONDITION
Analyze Marginal Revenue (MR) and Marginal
Costs (MC)
Output

Price

TR

TC

200

100

200

200

250

180

360

350

160

480

420

140

560

500

120

600

600

100

600

720

Profit

MR

MC

PROFIT-MAXIMIZING CONDITION
Analyze Marginal Revenue (MR) and Marginal
Costs (MC)
Output

Price

TR

TC

Profit

MR

MC

200

100

-100

200

200

250

-50

200

150

180

360

350

10

160

100

160

480

420

60

120

70

140

560

500

60

80

80

120

600

600

40

100

100

600

720

-120

120

PROFIT-MAXIMIZING CONDITION
Analyze Marginal Revenue (MR) and Marginal
Costs (MC)
Output

Price

TR

TC

Profit

MR

MC

200

100

-100

200

200

250

-50

200

150

180

360

350

10

160

100

160

480

420

60

140

560

120

600

-120
70
If MR > MC
Addtl Earnings
> Addtl
500
60
80 Expenses
80
(UNDERproduction inefficient)
600 Produce
0 MORE to
40earn more
100

100

600

720

-120

120

PROFIT-MAXIMIZING CONDITION
Analyze Marginal Revenue (MR) and Marginal
Costs (MC)
Output

Price

TR

TC

Profit

MR

MC

200

100

-100

200

200

250

-50

200

150

180

360

350

10

160

100

160

480

420

140

560

120

600

60 If MC-120
70
> MR
Addtl Expenses > Addtl Earnings
500
60
80
80
(OVERproduction inefficient)
Produce
LESS40
to earn more
600
0
100

100

600

720

-120

120

PROFIT-MAXIMIZING CONDITION
Analyze Marginal Revenue (MR) and Marginal
Costs (MC)
Output

Price

TR

TC

Profit

MR

MC

200

100

-100

200

200

250

180

360

160

480

-50
150
If MC = 200
MR
Addtl Expenses
= Addtl
350
10
160 Earnings
100
Efficient production (Optimum)
Earned the60Maximum
Profit (PEAK)
420
-120
70

140

560

500

60

80

80

120

600

600

40

100

100

600

720

-120

120

PROFIT-MAXIMIZING CONDITION
Earn the HIGHEST PROFIT at MR = MC
MC

Value
MR = MC
MR > MC

MR < MC

Underproduction

Overproduction

MR
Q

PROFIT-MAXIMIZING CONDITION
Earn the HIGHEST PROFIT at MR = MC
BUT if MR MC, what will you choose?

MR > MC

OR

MR < MC

PROFIT-MAXIMIZING CONDITION
Earn the HIGHEST PROFIT at MR = MC
BUT if MR MC, what will you choose?

MR > MC

OR

WHY?

MR < MC

The relationship between the quantity a


firm can produce and its costs determines
pricing decisions.

Copyright2004 South-Western

Costs
$3.50

ATC is high at low levels of output

3.25
3.00

ses
a
e
r
inc
t
u
p
out
s
a
ines
l
c
e
d
MC MC rises as output increases
ATC

2.75
2.50
2.25
2.00
1.75
1.50

ATC

1.25

AVC

1.00

ATC is U-shaped

ATC rises because AVC


rises

0.75
0.50

AFC

0.25
0

Quantity
of Output
(glasses of lemonade per hour)
9

10

Copyright 2004 South-Western

Costs
$3.50
3.25
3.00
2.75

Efficient Scale: MC = minimum ATC

2.50
2.25

MC

2.00

If MC > ATC, ATC is rising

1.75

ATC

1.50

If MC
1.25 < ATC,
ATC
is falling
1.00
0.75
0.50
0.25
0

Quantity
of Output
(glasses of lemonade per hour)
9

10

Copyright 2004 South-Western

Because many costs are fixed in the short


run but variable in the long run, a firms
long-run cost curves differ from its short-run
cost curves.

Average
Total
Cost

ATC in short
run with
small factory

ATC in short ATC in short


run with
run with
medium factory large factory

ATC in long run

$12,000
10,000
Economies
of
scale

Constant
returns to
scale

1,000 1,200

Diseconomies
of
scale
Quantity of
Cars per Day
Copyright 2004 South-Western

A. Complete the table.


Q
0

TVC

TFC
60

TC
60

100

136

148

200

235

276

322

372

429

10

490

B. Graph AFC, AVC, ATC and MC

AFC

AVC

ATC

MC

A. Complete the table.


Q

TVC

TFC

TC

AFC

AVC

ATC

MC

60

60

40

60

100

60

40

100

40

76

60

136

30

38

68

36

88

60

148

20

29.33

56

12

140

60

200

15

35

50

52

175

60

235

12

35

47

35

216

60

276

10

36

46

41

262

60

322

8.57

37.43

46

46

312

60

372

7.50

39

46.50

50

369

60

429

6.67

41

47.67

57

10

430

60

490

6.0

43

49

61

B. Graph AFC, AVC, ATC and MC

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