CSR Embedded Project Management

Construction of Suzlon One Earth A Case Study

Presented By: Ameya Gumaste & Jitesh Donga

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About Us

Suzlon One Earth

SEZ

EPC

ISO 9001:2008 I ISO 14001:2004 I OHSAS

18001:2007

e-PM

Our Achievements; Our Expertise

Accomplished over 150 successful projects globally

A remarkable 1400 acres of Hi-tech Engineering SEZ

developments in Vadodara, Coimbatore and Mangalore

Delivered 5 million sq. ft. of top class work spaces,

campuses, R&D Centers, Industrial and Warehousing and
social infrastructure projects.
SYNEFRA offers Project Management, Sustainability
Management, EPC and Facility Management Services

The Context

All these Projects made great

Social Impact!
Coliseum

Eiffel
eTower

Taj Mahal
St. Peter Basilica

Opera House

Suez Canal

Burj Khalifa

India Today!!
Bandra Worli Sea Link

Pune Mumbai Expressway

Delhi Metro

Konkan Railway

Bandra Worli Sea Link

Bhakra Nangal Dam

Reliance Refinery

Reliance Refinery
Magarpatta
Magarpatta
City City

Bhakra Nangal Dam

Chatrapati Shivaji International Airport

Social Impact of Projects

Projects have both POSITIVE and NEGATIVE impacts
Social Issues and their impact associated with a project in a
developing country like India could be completely different
from Developed Nations
Every project is UNIQUE, so are the Social Impacts associated

Bottom of the Pyramid is impacted the most

The Synefra CSR Model

Suzlon One Earth

Global HQ of Suzlon Energy Ltd and Group

Companies
820,000 Sft Integrated Development
LEED Platinum and GRIHA Five Star certified
campus
Indias first campus 100% on renewable
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SUZLON ONE EARTH, PUNE

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Suzlon One Earth A Case Study

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Synefras Scope &

Responsibility
Visualize

Synergize

Conversion of
a dream to reality in
terms of project profile

Between various
designers and briefs

Align

Manage

Alignment of an idea
and action considering
cost, time & quality

Managing the
functional need with
aesthetics

Harmonise
Harmony of
concepts without
diluting the brief

Add value
Value adds in terms
Innovation and
creativity

Create a Built-to-suit campus that is a unique & inspiring place to

work

To conceive, develop and manage

one of the worlds greenest campus
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Why One Earth?

The name is a dedication to
our precious home, Earth
It highlights Earths unique
existence as an eco system
It reinforces Suzlons belief
that co-existence and
responsible usage of natural
resources are the only way
to achieve sustainability
Devoted to Suzlons efforts
across the globe to create a
sustainable future
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Project Management

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Challenges
To take off for a large & prestigious requirement
from a very simply worded, but very sound
and extremely challenging brief to execute
and establish.
Select and choose methodically a site and the
team with a clear focus of all stakeholders so
that the vision of SEL management and Synefra
the Project Managers were in total alignment.
To create a space, which was not just an office,
but an area which will personify the vision of
its leader, the mission of the company and the
core business of the group Powering a
greener tomorrow, today.
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Project Strategy &

Management
Direction / Approach
o Deliberation & decision of what, who, how & when of
the project
o Project programming with respect to needs,
stakeholders / partners and milestones
o Set a very focused and precise action plan

Dedicated Project Management team formed to

capture & imbibe the company requirement and
prepare precise briefs for all designers
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Project approach Design briefs

Development of Design brief :
o
o
o
o

Project
Project
Project
Project

Architecture design brief

Services design brief
Interior Architecture design brief
Communication design brief

Help reduce input time for each stakeholder and help

them deliver an output much superior than expected
Reduced the otherwise high level of initial energy
which gets drained in negotiating through the clutter
& change in ideas
Approval sought from SEL at various stages of data
assimilation and preparation of brief for each

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mation of Project Task Force

Based on the requirements of the Design briefs, an
appropriate team got
established at various stages of the project as per expertise
required:
o
o
o
o
o
o

Strategic Synefra project team Project owner,

project manager, finance controller, site management
team
Developer To build base infrastructure with services &
landscape
Architect To conceive the building and develop design
as per brief
Construction contractor For execution & construction
of cold shell as per the design envelope
Interior design build company For effective justice to
the cold shell and a functional yet classic interior
architecture
Communication designer For a total space
experience, memory points, branding and signage to
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hange Management
Change Management - As Suzlon became larger,
business plans grew and requirements changed
significantly o
o
o
o
o
o

From talking green to demonstrating green

From a place to work to an inspiring place to work
No. of people from 1500 to 2500 and their functional
requirements
Introduction of shared services 24x7 operations
Belief structure replaced by Values
Technology advancement in operations, Information
Technology, Audio-Visual, etc.

This changed project parameters, scale and design

criteria.
Consistent focus, managing change, adaptation to
circumstances and the flexibility of approach were the

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Evolution of the program

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Design Management

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esign Management
Design Selection with criteria as to:
o

What is it that we want to achieve through the design?

What are the indicators which would help in the

enabling objectives and how to recognize them?

What is the message that we wish to convey through

the design to all its stakeholders which would
represent the clients vision.

To align all designers to the Clients expectations,

the project vision, objectives and deliverables
was a phenomenal process and for which
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Project management approach for

design
Started with Interactions with senior management,
business vertical heads & HR team
With Senior management Values, business vertical
structure, business needs, significance of facility in global
business, future plans
With Business Vertical heads team function, hierarchy
and nos., archiving requirement, special requirements like
studios, library, control rooms, etc.
With HR team final nos., defining work areas as per
team/group/position functions, allocation of
space/floor/building to respective business units, and
common facilities like cafeteria, gym, clinic, etc. as per
Admin policies
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gnment of the Design Process

Purpose
Built to suit model
Studying the design to match needs
Achieve satisfaction first on paper
Ensure design & technical aspects
Efficient costs and effective design

Result
All requirements set forth in the brief
document were achieved in the Design,
including the brief of the Green
Building

Action: Design drawings were screened with respect to:

Functional
Vaastu
Construction Local Rules Criteria for
&
RequirementCompliances Technology
Green
Regulations
buildings
s

Cost & Time

implications

All of the above were closely monitored & cross-checked by :

1. Client
2. Developer
3. Architects
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pping Key Users & Functions

Service Providers
Security Agencies, Caterers, House
Keeping Agency, Courier Agency,

Casual Visitors
College School Students, Relatives.
Business Visitors
Government Officials, MEDA, Business
Personalities

Executive
Management
Promoters, CMD,
Board of Directors,
CXOs, S4, SGM,
VP/Heads

Senior Executives and

Executives
S3 - GM, S2 - DGM,AGM
S1, M6, Sr. Manager, Manager
M5 Dy. Manager & Below

Vendors, Suppliers and Consultants

Part Manufacturers, Transporters,
Legal Consultants, Training Faculty

Clients & Investors

Existing & Prospective, FIIs,
Large Brokerage Firms
Interview Candidates
Short term visitors appearing
for job interviews
Training & Induction Candidates
Short term visitors appearing for
short courses
Media
World Press

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ematic organization from part to whole

Strategy Planning

Media Room

Training Rooms

New Business

Technology
Group

MBU
Wind Gallery

Library

Gymnasium

Cafeteria
IT

Welcome Lounge
Chairman Offce

HR / Admin
Corporate
Communication

Finance
Travel Desk

CLC

Parking

Stores
Record Room

Executive
Business Halls

IBMS / FMS

Board Room

Courier Desk
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The Whole

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Driving factors and

program scale
Sustainability
Principles of sustainability
from site selection, design,
engineering, construction,
material and operations

Highlig
hts

Inspiring place to work

A place which will inspire & motivate
Providing healthy and productive
environment for occupants in terms of
indoor air quality and daylight usage

Land

443,473 sq ft (10.18 acres)

Office space

598,256 sq ft

Terminus (basement)

223,270 sq ft

Open space
(landscape)

185,578 sq ft

Capacity

2300

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360 degree approach to

Sustainability
1
Environment
Sensitive
development

2
Water
Sensitive
Approach

Minimum Site
Disturbance

Rain Water
Harvesting

Heat island effect

Use of low flow

fixtures

Minimum light
pollution

Use of native
plants
CFC & HCFC free
material use
Promote Public
transport

Use of sensor
based fixtures
Water efficient
Irrigation
100 % use of
sewage water
Water efficient
HVAC system
Less water
requirement
landscape

3
Energy
Conscious
Approach

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Innovative
Design
Elements

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Eco-Friendly
Material &
Resources

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Healthy &
Productive
Indoor
environment

Energy efficient
HVAC

Minimum
Construction waste

Use of low emitting

materials

Green design
education

Energy efficient
lighting

Use of regional
materials

Indoor pollutants
control

Usage of
renewable energy

Use of rapidly
renewable material

Natural use of day

light and view of
outdoor spaces

Creating green
energy
resource on site
and off site

Sensor based
lighting and
ventilation

Recycle & reuse of

material

Energy efficient
electrical
equipment

Use of high recycle

content material

Increase ventilation
Minimum pollution
during construction

Green house
keeping
Zero waste
policy

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Architecture
Design :
From abstract to
form

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Conceptualization

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Master Plan

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Landscape :
From form to functional
enhancement

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Aim: Responsive & responsible

landscape

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Sustainability in landscape
practices
Using recycled water
Reduced water
consumption
Use of native plants
Creating new
Habitats

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Interior :
Functional
enhancement
to operational
optimization

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Design Goal
Translating Suzlons values and
vision into the interior space as
experienced in the context of
architecture and landscape
Bringing value to the space by
integrating the functional HR
requirements of the business
units, employee aspirations and
well being.

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Holistic Design Approach

Space Planning - Interior, Architecture & Landscape
Becoming One

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Brand
Communication :
From operations to a
wow experience

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Approach

Goal
LANDSCAPE
INTERIORS
USER
JOURNEY

ARCHITECTURE

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Nomenclature Business
Units
Sustainability
Renewable Key Energy
Elements
Sun

Water

Wind + Wood

Space or Sky

Sun
Corporate
Services

Aqua

Tree
Manufacturin
g Business
team

Sky
Board
members &
new business

Technology +
Manufacturing
team

Terminus : Terra or Earth Energy

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Nomenclature Global
Learning Academy
Learning ICON
Cultural symbol for
learning
It depicts energy and
awareness
Each intersection depicts
a point of creation
Each one numeral at
the top of the icon is an
abstract indicative
beginning to the process
of knowledge gathering

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Memory Points

ustomised indoor & outdoor artworks

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Sustainability
Measures

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Sustainability Features at
One Earth
Sustainability has to be an objective from the concept
stage and then embedded in every design aspect
Sustainable solution and practices are integrated towards
efficiency in:
o ENERGY USE
o WATER USE
o WASTE MANAGEMENT
o MATERIALS USE
o HEALTHY AIR QUALITY
o OPERATING PRACTICES
Sustainability is the hallmark of this project while the
result is an inspiring place to work. Achievements then
speak for themselves.
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Design Approach Results

47%
Energy
Savings

60%
Water
Savings

85%
Recycle
Waste

90%
Occupants
use Daylight

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Global Recognitions
SYNEFRA WINS
THE PRESTIGIOUS
ASIA PACIFIC
PROPERTY
AWARD 2011
The Asia Pacific
Property Awards 2011
in association with
Bloomberg Television
& Google awarded the
prestigious award
to Synefra E&C Ltd
for Best Office
Development for
Suzlon One Earth.
The project was
further selected as the
official nominee from
Asia Pacific at the
World Property Award

SYNEFRA WINS
MIPIM ASIA GOLD
Award 2011
Synefra E&C Ltd was
awarded the MIPIM Asia
2011 GOLD Award in
Best Green Buildings
category for its project
Suzlon One Earth which
it conceived, managed
and executed.
MIPIM Asia this year
received entries of 80
projects from 15
countries.
This year, Synefra E&C
Ltd. is the only Indian
company to be
announced as a winner
amongst the 29

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Sustainable Approach for

Construction
Comprehensive planning for construction created a wide path for
the
execution team taking a batten from design team. Key areas of
construction management are mentioned below:
People Management & the integration of knowledge &
technology with project planning
Fundamentals of Project planning were followed emphasizing
Plan, Organize, Lead and Monitor
Procurement process considering the aspects of QS, sustainable
options, logistics, properties, impacts, cash flows, ABC analysis &
life cycle costing.
Execution with appropriate sequencing, time management,
processes including ISO norms, EHS norms, quality checklists,
execution checklists, etc.
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Sustainable Approach for

Construction
Quality control, checks, assessments & audits on predefined
timeline throughout the project life cycle for improvement in all
aspects
Timely reviews and feedbacks through regular review meetings
at site along with all key stakeholders
Appropriate skill up-gradations & capacity building through
trainings & appropriate inputs to the engineers and supervisors
on site
Labour welfare activities in co-ordination with CSR team, NGOs,
etc.

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Environment Management Plan

Implementation
Site barricading to define boundaries & prevent damage to
neighborhood.
Excavation- Top Soil preservation / excess soil disposal / handling /
reuse.
Erosion & sedimentation control during construction- planning for
drain lines below terminus level.
Sprinkling water on roads at pre-decided frequencies to prevent
pollution of the air.
Spill prevention- Use of trays, etc. as per the need for DG sets /
pumps & other equipments during handling of oil.
Waste management during construction- segregation / storage /
disposal of waste, etc.
Water use minimization- use of sedimentation tank to reuse the water
at central batching plant, use of curing compounds / covering the
concrete surfaces by Hessian cloth / gunny bags as applicable to
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Concern for Construction

Workers
It was a culture at One Earth construction site to consider all the
stakeholders like family members irrespective to their economic
class, gender and race. All the construction team members were
treated with equal care and respect. The project team demonstrated a
unique example of a care which any construction company can
practice for their workers. Few of the initiatives taken at site are
mentioned as under:
Crche & School facility during construction for the
construction workers children with nutritious mid-day meal
facility.
Regular health checkups Periodic blood tests for blood
groups / hemoglobin / malaria etc. of all construction workers
and their children.
Onsite medical facility (Doctor & dispensary across the road)
available 24x 7.

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Concern for Construction

Workers
Hygienic Sanitation facility on site with state of the art temporary
toilets and their regular maintenance and management by a
professional agency. Other services included daily housekeeping &
garbage collection systems, provision of appropriate fire fighting
facility, safe drinking water provisions, sufficient lighting, security etc.
Improvement in conventional cooking methods- Training &
facilitation to the workers for making the smokeless chullahs for
cooking needs. Distribution of the same free of cost.
Pure drinking water supply & sanitation facility at labour camp.

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CSR Initiatives

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CSR Initiatives

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Key Stakeholders

Chief Architect

: Christopher Charles Benninger Architects

Integrated Design coordination : Tao Design

Construction & Engineering

Interior Architecture,
Engineering & Execution

: Vascon Engineers
: Space Matrix in association
with Tao Architecture

Landscape Architect

: Ravi Varsha Gavandi

Communication Design

: Elephant Design

Sustainability Consultants : Environmental Design Solutions

Design Consultants

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Technical Consultants

12

Direct Suppliers

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Sub-contractors / suppliers

400
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SUZLON One Earth

Visual Experience

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Incorporating

local arts & crafts

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Thank
You!
Synefra Engineering & Construction Ltd.
One Earth - Tree Lounge, Level 2, Hadapsar,
Pune 411 028
INDIA
Tel: +91.20.67022000 | Fax: +91.20.67022100
Toll Free: 1800-200-1330
Email: info@synefra.com | www.synefra.com
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