Documenti di Didattica
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Treatment Industry
Industry Structure Worksheet
Assignment Questions
The incumbent
The new entrant Monsanto
No
(+)
No
(-)
Threats of Substitutes
(Other products or services that perform the same jobs as yours)
Yes
(+)
1. Substitutes have performance limitations, which do not completely
offset their lower price, or their performance advantage is not
justified by their higher price.
2. The customer will incur costs in switching to a substitute.
3. Your customer has no real substitute
4. Your customer is not likely to substitute
No
(-)
No
(-)
Yes
(+)
No
(-)
Moderate Unfavora
ble