635028878930316250

PRODUCT LIFE CYCLE
8/29/16
PRESENTED BY
dr.k.pradhan
8/29/16
Product Life Cycle - Competitive

Marketing
CONTENTS
1
INTRODUCTION
2 GROWTH
3 MATURITY
4 DECLINE
8/29/16
1
INTRODUCTION
2 GROWTH
3 MATURITY
4 DECLINE

Marketing
PRODUCT LIFE CYCLE
INTRODUCT
ION
8/29/16
GROWTH
MATURITY

Marketing
DECLINE
MARUTI 800
COMPANY PROFILE
TYPE :
FOUNDED :
PUBLIC COMPANY
1981
HEADQUARTERS : NEW DELHI, INDIA

KEY PEOPLE :RC BHARGAVA ( CHAIRMAN ), KENICHI AYUKAVA ( CEO )
REVENUE : $369.34 BILLION
8/29/16

Marketing
SCENARIO
INTRODUCTION STAGE
( 1983 1986 )
Took 2 years for Maruti & Suzuki

to sign the dotted line
First car imported, assembled
and sold in 1983
Cheapest car in the market
Huge gap between demand and
supply
Waiting list often took upto 3
years to clear
Targeted urban areas,
Consumers who desire for a
car
Based on SS80, Suzuki fronte
8/29/16

Marketing
PRODUCTS
MARUTI 800
8/29/16

Marketing
PRODUCT SPECIFICATION
8/29/16

Marketing
PRICE
SLOW
SKIMMI
NG
8/29/16

Marketing
10
PROMOTION
SMALL IS
BEAUTIFUL
8/29/16

Marketing
11
NEWSPAPER ADS
8/29/16

Marketing
12
TV COMMERCIAL
8/29/16

Marketing
13
DISTRIBUTION
8/29/16

Marketing
14
GROWTH STAGE ( 1987 1996 )
8/29/16

Marketing
15
SALES
Unit sold
1996
1989
1987
1983
0
8/29/16
50000
100000
150000

Marketing
200000
16
PRODUCT VARIANTS
MARUTI 800 AC
UNIQ
8/29/16
MARUTI- BASIC
MODEL

Marketing
17
PRODUCT SPECIFICATION
8/29/16

Marketing
18
PRICE
8/29/16

Marketing
19
PROMOTION
8/29/16

Marketing
20
PRINT MEDIA ADS
8/29/16

Marketing
21
TV COMMERCIAL
Video\Maruti Suzuki 800-Change You
r Life Commercial - YouTube_2.FLV
8/29/16

Marketing
22
DISTRIBUTION
8/29/16

Marketing
23
MATURITY STAGE ( 1997 2002 )
8/29/16

Marketing
24
PRODUCT VARIANTS
MARUTI 800 EX
8/29/16

Marketing
MARUTI 800
DUO
25
MARUTI 800 EX
8/29/16

Marketing
26
MARUTI 800 DUO
8/29/16

Marketing
27
PROMOTION
8/29/16

Marketing
28
SERVICE
8/29/16

Marketing
29
MARUTI SERVICE STATION
8/29/16

Marketing
30
ADVERTISEMENT
8/29/16

Marketing
31
PRODUCT WEBSITE
8/29/16

Marketing
32
TVC
Video\Maruti 800 DUO L

PG TV Commercial (2008
) - YouTube.FLV
8/29/16

Marketing
33
DISTRIBUTION
8/29/16

Marketing
34
DECLINE STAGE ( 2003 UPTO

NOW)
8/29/16

Marketing
35
SALES
SALES
250000
200000
150000
SALES
100000
50000
0
8/29/16
YEAR 2000 YEAR 2001 YEAR 2002 YEAR 2004

Marketing
36
PRODUCT VARIANTS
8/29/16

Marketing
37
MARUTI SUZUKI ALTO
8/29/16

Marketing
38
PRICE
8/29/16

Marketing
39
PHASE OUT,APRIL 2010
8/29/16

Marketing
40
PROMOTION OF MARUTI ALTO
8/29/16

Marketing
41
MARUTI TRUE VALUE
8/29/16

Marketing
42
ADVERTISEMENT
8/29/16

Marketing
43
DISTRIBUTION
8/29/16

Marketing
44
CONTACT
8/29/16

Marketing
45
8/29/16

Marketing
46
8/29/16

Marketing
47
8/29/16

Marketing
48
NOKIA
a
COMPANY PROFILE
8/29/16

Marketing
50
8/29/16

Marketing
51
MARKETING STRATEGIES OF
NOKIA
8/29/16

Marketing
52
Sales
or
Proft
s
PRODUCT LIFE CYCLE OF NOKIA
Maturity
Nokia Symbian
& N- Series
Decline
Nokia Windows
& Symbian
Sales curve
phones
Growth
Nokia E- series
Introducti
on
The Concept Phones
8/29/16
Time

Marketing
50
Lifecycle
Globally Nokias market is at Decline due
to shift from Symbian to Windows phone
devices
Globally & in
India Placed
Here
Rs.
Time
Product life cycle

8/29/16

Marketing
54
INTRODUCTION STAGE ( 1995

2002)
NOKIA 2110
8/29/16

Marketing
55
PRODUCT
1. Entered India in 1995
2. Launched very few models due
to lesser demand & innovation
3. Sold both GSM & CDMA phones
4. Launched 1st model Nokia 2110
with Nokia tune
5. 2110 was 1st model capable of
sending/receiving sms
6.Competed with the then market
leader Motorola
8/29/16

Marketing
56
Nokia 2110
8/29/16
57
PRICE
a
8/29/16

Marketing
58
PROMOTION
a
8/29/16

Marketing
59
PLACE
a
High-end models imported from

China & low-end models
manufactured in Chennais plant
Manufactured/Imported mobiles
stored in Gurgaons mother
warehouse
HCL India is distributor for Nokia
India Pvt. Ltd. for North & East India
For West & South India, Nokia has its
own distribution channel
HCL India supplied these mobiles to
state level distributors like BSB
Marketing, A.G. comm. etc.
Many places HCL India directly
supplied these phones to retailers
8/29/16

Marketing
60
PLACE
8/29/16

Marketing
61
GROWTH STAGE ( 2003 2009 )

a
8/29/16

Marketing
62
PRODUCT
a
8/29/16

Marketing
63
NOKIA 3310
64
NOKIA N95
8GB
8/29/16
Product Life Cycle Competitive Marketing
65
NOKIA N73
8/29/16
66
NOKIA N82
8/29/16
67
NOKIA N91 4/8GB
8/29/16
68
PRICE
a
1. Followed Price skimming

strategy in beginning of growth
stage
2. Launch price of 3310 was
approx. Rs. 21000/3. As profts & popularity
increased prices were slashed
to Rs. 5000/- in 2003 for popular
models like 3310
4. Later-on in coming years, Nokia
adopted Price penetration
strategy
8/29/16

Marketing
69
8/29/16

Marketing
70
PROMOTION
a
8/29/16

Marketing
71
PLACE
a
8/29/16

Marketing
72
SALES FIGURE ( 2001 2009 )

a
NOKIA
Net Sales
Linear (Net Sales)
Operating Profit
Net Profit
60000
51058
50000
50710
41121
40984
40000
34191
31191
EURO30000
(million)
30016
29455
29267
20000
10000
3362
2200
2001
4780
3381
2002
5011
3592
2003
4330
3207
2004
4639
3616
5488
2005
2006
4306
7985
7205
4966
3988
1197
891
2007
2008
2009
YEARS
8/29/16

Marketing
73
GRAPHICAL REPRESENTATION
NOKIA
Net Sales
Operating Profit
Net Profit
60000
51058
50710
50000
41121
40984
40000
34191
31191
EURO (Million)
30000
30016
29455
29267
20000
10000
3362
2200
0
2001
4780
3381
2002
5011
3592
2003
4330
3207
4639
3616
2004
2005
5488
7985
7205
4966
3988
4306
2006
1197
891
2007
2008
2009
YEARS
74
MATURITY STAGE ( 2009 2011 )

a
8/29/16

Marketing
75
PRODUCT
a
8/29/16

Marketing
76
NOKIA N8
8/29/16
77
PRICE
8/29/16

Marketing
78
PACKAGING
a
Packaging is important because it protects

products as they make their way from factory
to customers
packing
8/29/16
Attractive, Good & Secure

Marketing
79
PROMOTION
1. Offered combo discount
on purchase of Nokia
bluetooth stereo
headset with N8.
2. Offered Sennheiser
music headset free with
select models
8/29/16
3. During festive occasions

Reebok wrist watches,
sunglasses, t-shirts &
sling bag were also
given
as gift with select80
Product Life
Cycle - Competitive
Marketing
PLACE
a
8/29/16

Marketing
81
DECLINE STAGE ( 2011 Q3 PRESENT )

q
8/29/16

Marketing
82
PRODUCT
a
8/29/16

Marketing
83
NOKIA LUMIA 800
84
PRICE
a
1. Price penetration strategy

was continued as
companys profts declined
due to cut-throat
competition from Samsung
& local players like
Micromax
2. Had phones ranging from
Rs. 1000 to Rs. 30000
3. Reduction in price also lead
to deterioration in quality
8/29/16

Marketing
85
PROMOTION
1. Companies distributed freebies
like wrist watches & t-shirts with
Lumia logo engrossed
2. During festive occasions Reebok
wrist watches, sunglasses, t-shirts
& sling bag were also given as gift
with select models
3. Top 3 performing stores from each
zone were selected for foreign trip
organized by Nokia free of cost
4. Retailers were encouraged to sell
Lumia phones by offering them
more incentives on sale
8/29/16

Marketing
86
PLACE
a
8/29/16

Marketing
87
SALES FIGURE FROM 2009 TO 2012

NOKIA
Net Sales
Linear (Net Sales)
Operating Profit/Loss
Net Profit/Loss
50000
40984
42446
38659
40000
30176
30000
EURO (million)
20000
10000
1197 891
2070 1850
2009
2010
-1073
-2303
2011
-1164
2012
-3106
-10000
YEARS
88
NOKIA MOVING TOWARDS

GROWTH IN Q4-12
NOKIA
Net sales
Linear (Net sales)
Operating profit/loss
12000
10400
10000
10005
9275
8980
8000
7354
8041
7542
7239
6000
EURO (million)
4000
2000
704
0
-487
-71
-954
-1340
-826
-2000
YEARS
89
-576
439
8/29/16

Marketing
90
CONTACT
8/29/16

Marketing
91
MARKETING RESEARCH
92

635028878930316250

Caricato da

Informazioni sul documento

Titolo originale

Copyright

Formati disponibili

Condividi questo documento

Condividi o incorpora il documento

Opzioni di condivisione

Hai trovato utile questo documento?

Questo contenuto è inappropriato?

Copyright:

Formati disponibili

635028878930316250

Caricato da

Copyright:

Formati disponibili

PRODUCT LIFE CYCLE

Product Life Cycle - Competitive

Product Life Cycle - Competitive

PRODUCT LIFE CYCLE

Product Life Cycle - Competitive

HEADQUARTERS : NEW DELHI, INDIA

Product Life Cycle - Competitive

Took 2 years for Maruti & Suzuki

Product Life Cycle - Competitive

Product Life Cycle - Competitive

Product Life Cycle - Competitive

Product Life Cycle - Competitive

Product Life Cycle - Competitive

Product Life Cycle - Competitive

Product Life Cycle - Competitive

Product Life Cycle - Competitive

GROWTH STAGE ( 1987 1996 )

Product Life Cycle - Competitive

Product Life Cycle - Competitive

Product Life Cycle - Competitive

Product Life Cycle - Competitive

Product Life Cycle - Competitive

Product Life Cycle - Competitive

PRINT MEDIA ADS

Product Life Cycle - Competitive

Product Life Cycle - Competitive

Product Life Cycle - Competitive

MATURITY STAGE ( 1997 2002 )

Product Life Cycle - Competitive

Product Life Cycle - Competitive

Product Life Cycle - Competitive

MARUTI 800 DUO

Product Life Cycle - Competitive

Product Life Cycle - Competitive

Product Life Cycle - Competitive

MARUTI SERVICE STATION

Product Life Cycle - Competitive

Product Life Cycle - Competitive

Product Life Cycle - Competitive

Video\Maruti 800 DUO L

Product Life Cycle - Competitive

Product Life Cycle - Competitive

DECLINE STAGE ( 2003 UPTO

Product Life Cycle - Competitive

YEAR 2000 YEAR 2001 YEAR 2002 YEAR 2004

Product Life Cycle - Competitive

Product Life Cycle - Competitive

MARUTI SUZUKI ALTO

Product Life Cycle - Competitive

Product Life Cycle - Competitive

PHASE OUT,APRIL 2010

Product Life Cycle - Competitive

PROMOTION OF MARUTI ALTO

Product Life Cycle - Competitive

MARUTI TRUE VALUE

Product Life Cycle - Competitive

Product Life Cycle - Competitive

Product Life Cycle - Competitive

Product Life Cycle - Competitive

Product Life Cycle - Competitive

Product Life Cycle - Competitive

Product Life Cycle - Competitive

Product Life Cycle - Competitive