Documenti di Didattica
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eyma Nur GK
Seda ASL
Sinem Elif ASAR
Ezgi UZUNBACAK
Muhammet amil YILMAZ
Hilal Derya KILI
Outline
Study Rationale
Introduction of Toy Story 3
Top 8 Gender Stereotype in Toy Story 3
Introduction of the Brochure
Unfortunately, children meet the media on their early years and so they expose the
gender-stereotyping via media tools mostly during their life
It affects their developmental areas like socio-emotional development, language
development and cognitive development. For instance, gender stereotyping decrease
childrens self-esteem and self-confidence or it may lead to children gain wrong
vocabulary items like throwing like a girl or children may have trouble with deconstruction such as sense of beauty
Children see these kinds of examples via different kinds of media tools again and
again, so these patterns could be imbedded in their subconscious.
We examined the effects of different media tools in terms of genderstereotyping like story books, magazines, ads, movies, cartoons. We
collected many data about them but we decided to one animation movie
Toy Story 3 because this movie includes common characters which most
of children know well like Barbie and Ken. Also, although most of the
parents think that these characters are so innocent and harmless for their
children, we have different examples of gender-stereotyping in the movie.
For example, Wilson claims that "Toy Story 3" is full of negative
female stereotypes that can give the wrong impression about gender
roles. She writes that the mother in the movie is depicted as
"nagging," while Barbie is shown as "over emotional" and "hyperfeminine." Her packaged partner in crime, Ken, is painted as a
"closeted gay fashionista" who is constantly teased.
Serial Movie
REFERENCE LIST
Bender, K., TMV, T. &., & Reserved, I. |. (2010). Retrieved August 08, 2016, from
http://edition.cnn.com/2010/SHOWBIZ/Movies/06/28/toy.story.three.sexism.stere
Oxford dictionary 2016 edition
Smith S.L.,Choueiti M., Prescott A., & Pieper K.(2012). Equity or Eye Candy: Exploring the
Nature of Sex-Roles in Childrens Television Programming
Retrieved from August 07, 2016, from
http://study.com/academy/lesson/gender-stereotypes-definition-examples-quiz.html
Berman N. & White A. (2013). Refusing the stereotype Decoding negative gender imagery
through a school-based digital media literacy program, Youth Studies Australia, 32(4).