Project Presentation

TABLE OF CONTENTS
i) Title of the project
ii) Objective & Scope of the study
iii) Literature Survey
iv) Methodology
v) Data Analysis
vi) Results and Discussion
vii)Findings and Conclusions
viii) Further scope of Investigation, if any

Title of the project

A Comparative Study of
Bancassurance Products in
Banks
Name of Candidate: ..
The award: The degree of Master of Business

Administration
The year of submission: 2016

Objective of the study

Primary Objective of my study on the topic
Bancassurance is that this is relatively a new
concept in India and thereby I would like to enhance
my understanding and improve my knowledge
regarding this topic & above all I would definitely
want to apply this information so gathered in my
future career prospects. Whereas the main objective
of making this thesis stands to is research on the
Bancassurance strategy adopted by the banking
companies. Today the customer is the king of the
market and to satisfy his wants and needs the
industry has to adopt many strategies.

Objective of the
study.Contd.
The customers want everything under, one roof, by
thinking of this point the banking industry came up with
BANCASSURANCE. Survey analysis of the customers is also
done. 50 customers views are taken into consideration on
Bancassurance which are shown through pie diagram and
bar diagram in this project.
To study the profile of the respondents of selected Public
and Private sector banks.
To study the image of bancassurance among the
customers.
To study the level of customer satisfaction towards the
bancassurance services.

Scope of the study

The scope and period of the study is being
restricted to the following.
The present study has been made to
analyze the extent of Customer
satisfaction towards Bancassurance by
selected customers of Public and Private
sector Banks.

Literature
Survey
Cooper
(2013):
Success

John
in
Bancassurance,
The
Global
Insurance
Consumer survey conducted among 24000
customers around the world depicts that
customers are seeking value, convenience
and wanted to buy from banks they trust. S.
Saravan Kumar et al (2012). The success of
bancassurance greatly hinges on banks
ensuring excellent customers relationship;
therefore banks need to strive towards that
direction.

Methodology
The methodology includes the information of the
feature of the bancassurance in the form of primary
data that had been received from the branch managers
of the banks and the officers of the LIC. It also includes
the informations from the related books & the related
websites. The study carried with the cooperation of the
management who permitted to carry on the study and
provided the requisite data collected from the following
sources.
Primary data
Secondary data

Data Analysis
It has been an uphill task to enter the
enormous data received through the
questionnaire which consisted nearly
20 questions. Response to the
descriptive questions though very few
but was valuable for the purpose of
study. Hence these were further
structured in time with the system
adopted for compilation and data
analysis

Results and Discussion

India has a potential market for insurance companies
particularly in rural areas. Setting up a network and
creating infrastructure for doing business attracts a
huge investment by the insurance companies.
Bancassurance is a better alternative in this area
where insurance companies without investing on
advertisement, market channels, infrastructure etc
does business. The database shared by the bank in
this regard help the insurance companies to target
the customers easily.

Findings and conclusions

Although the concept is simple enough in theory, but in practice
it has been found to be far from straightforward.
Almost many people have a fair idea about Bancassurance and
that their banks sell various insurance products. But still few
people dont know about Bancassurance as a concept.
It has been also found out that the banks have various
opportunities to cross sell insurance products. The insurance
companies also have the opportunity to take advantage of the
banks network and other avenues.
It is also seen that customers have a lot of trust on the banks,
and because of that trust the customers will take the insurance
products from banks.

Findings and conclusions

It has also clear from the study that the private sector and the
foreign banks have better future in Bancassurance. But the public
sector banks are also trying to give them a tough competition e.g.
SBI Life Insurance Co.
The insurance business can go a long way because there is a
large population who is still unaware about insurance. So the
insurance companies have a huge potential market in the years to
come.
The banks fail to provide personalized services as are provided
by the agents. So banks will have to improve in that area. They
should provide after sales services to the customers.

Further scope of Investigation, if any

By now, it has become clear that as economy

grows it not only demands stronger and vibrant
financial sector but also necessitates providing
with more sophisticated and variety of
financial and banking products and services.
There are lots of scope for further changes in
the system.

THE END
THANKING YOU