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Agenda

Introduction
Vision
History
Key people
Subsidiaries
Financial information
Ranking & competitors
Product line
Key concept of production system
Non automotive activities
SWOT
Strategy
Awards
Result

Global Vision of Toyota

Toyota will lead the way to the future of mobility, enriching


lives around the world with the safest and most responsible
ways of moving people.

Through our commitment to quality, constant innovation and


respect for the planet, we aim to exceed expectations and be
rewarded with a smile.

We will meet our challenging goals by engaging the talent


and passion of people who believe there is a always a better
way.

Introduction On
Toyota Motors

Toyota is 7th largest automotive manufacturer


Toyota Motor Corporation is headquartered in Toyota City, Aichi
Toyota has annual sales of 397.05 billion yen
Produces ~5.5 million vehicles per year
From 56 manufacturing plants across
6 continents
Employs 317,716 people
Toyota has become the largest vehicle manufacturer in Japan with
over 40% market share

History of
Toyota auto Industry

Established in 1937 out of Sakichi Toyotas weaving machine


company
Launched first car (SA Model) in 1947
The sales price was 3,350 yen, 400 yen cheaper than Ford or GM
cars
Toyota Production System formed in 1950 based on just in time
principal
First global expansion in 1959 at Brazil
In 1972, cumulative production >10M units
In 2002, Toyota managed to enter a Formula one

Organizational structure &


Key People
Chairman and Representative Director
Fujio Cho
President and Representative Director
Akio Toyoda
Executive Vice President and Representative Director
Takeshi Uchiyamada,Yukitoshi Funo
Directors
Nobuyori Kodaira, Mamoru Furuhashi

Toyota Bharat

Toyota, a young and vibrant company in India, has grown since its
inception in 1997
Their mission is to innovate continuously, keeping in mind the
changing needs of customers, stakeholders and society at large.
Toyota's ultimate goal of becoming 'the most admired company in
the country'
The monumental affiliation of Kirloskar Motor with Toyota Motor
Corporation in 1997 further solidifies determination to work for the
growth of the Indian industry
In India, TKM contributes to society through its efforts in the areas
of education, community care and the environment

Subsidiaries

Nov. 1926
March 1940
Aug. 1945
July 1948
June 1949
Aug. 1953
April 2003

Toyota Industries Corporation


Aichi Steel Corporation
Toyota Auto Body Co., Ltd
Toyota Tsusho Corporation
Aisin Seiki Co., Ltd
Towa Real Estate Co., Ltd.
Toyota Housing Corporation

Financial information

Production output
(FY2011)

Revenue
Operating Income
Profit
Total Assets
Total Equity

73,08039 units

US $ 235.89 billion
US $5.82 billion
US $ 5.07 billion
US $ 370.3 billion
US $128.32 billion

Toyota Total Sales By Region

Geographic region Total sales


(dollar in millions)
Japan
North

America
Europe
Asia
Others

104846.75
112754.29
43008.98
25316.87
21945.89

1 U.S. dollar = 77.8391842 Japanese yen

Ranking & Competitors

Rank

1
2
3
4
5
6
7
8
9
10

Company
BMW
Volkswagen
Daimler
Hyundai Motors
Honda Motors
Ford Motors
Toyota Motors
Nissan motors
General Motors
Renault

Overall score
6.882
5.333
4.834
4.685
4.376
4.367
4.268
3.869
3.7510
3.5

Product Line

The Toyota Production System

Revolutionized manufacturing industry


At its core is lean a relentless drive to improve efficiency and
eliminate waste
Beginnings of TPS were born out of necessity due to lack of
resources in post-war Japan
Toyota has achieved the ISO 14001 certification in its very first
year of operations in India

GOAL of TPS

The main objectives of the Toyota Production System are to design


out overburden and inconsistency , and to eliminate waste..

Toyota Production System


Key Main Concepts
SMED

Single Minute Exchange of Dies


Promoted flexibility of production runs

JIT

Just In Time manufacturing


Small batches which reduced inventory costs, tightened
relationship with suppliers and improved quality control

Product line
Electric technology

Toyota is one of the largest companies to push hybrid vehicles in the


market and the first to commercially mass-produce and sell such
vehicles

The Prius has become the top selling hybrid car in America

Plug-in hybrids

Toyota is currently testing its "Toyota Plug-in HV" in Japan, the


United States, and Europe

It uses a lithium-ion battery pack, but unlike the Volt, it can run on
the gasoline or electric engine alone

Product line
All-electric vehicles

Toyota is speeding up the development of vehicles that run only on electricity


Toyota has made many concept electric vehicles, including the FT-EV and FTEV II.

Cars

As of 2009, Toyota officially lists approximately 70 different models sold


under its namesake brand, including sedans, coupes, vans, trucks, hybrids, and
crossovers

SUVs and crossovers

Toyota SUVs range from the midsize 4Runner to full-size Land cruiser
Other SUVs include the Land Cruiser Prado and FJ Cruiser

Company strategy & Principles

In April 2001 the Toyota Motor Corporation adopted the "Toyota


Way 2001 an expression of values and conduct guidelines that all
Toyota employees should embrace
Under the two headings of Respect for People and Continuous
Improvement, Toyota summarizes its values and conduct guidelines
The five principles of Toyota are
Challenge
Kaizen (improvement)
Genchi Genbutsu (go and see)
Respect
Teamwork

Non-automotive activities
Aerospace

Toyota is a minority shareholder in Mitsubishi Aircraft


Corporation, having invested US$67.2 million
The new venture which will produce the
Mitsubishi Regional jet, slated for first deliveries in 2013

Philanthropy

Supporter of the Toyota Family Literacy Program along with


National centre for family literacy, helping low-income
community members for education

Toyota created the TOYOTA US foundation

Non-automotive activities
Robotics

Toyota has been developing multitask robots destined for


elderly care, manufacturing, and entertainment.

Finance

Toyota Financial services Corporation provides financing to


Toyota customers.

Strength

Global organization with strong international position

Growth opportunities in developing markets

Strong brand image based on quality, environmental


friendly (green)

Management & Kaizen Culture


Continuous Improvement

Strong employment relationship.

Weakness

Limited Research and Development done as compare to


competitors

Lack of flexibility in the company

Some criticism has been made due to large-scale re-call


made in 2005, quality issues.

Few layers in Organizational hierarchy, resulting in less


opportunity for promotions.

Lack of a proper sales force

Opportunities.

Toyota now have a reputation for manufacturing


environmentally friendly vehicles
Toyota has also sold on its technology to other motor
manufacturers like the technology for its new Explorer SUV
Hybrid
Toyota is to target the 'urban youth' market by launching its
new Aygo vehicle with unique convertible, models extending
at their rear and inbuilt DJ system
Market demands fuel efficient vehicles
Continued global expansion

Threats
General Environment Threats
Government Regulation
Political instability, fuel shortages, terrorism, war,
labor strikes
Specific Environment Threats
Highly competitive industry
Rising prices of raw materials

Declining economic growth on a global scale.

Toyotas Future Strategy

Increase competitive strength through advanced


technology
Environmental technology
Fuel consumption, emission, recoverability
Hybrid vehicles and next generation fuel cells
Cost-reduction efforts
Discontinuation, integration of older models
Increased emphasis on financial services and information
communication system

Social Contribution

As a responsible corporate citizen, Toyota Kirloskar Motor is


constantly working towards the development of people,
communities, and the earth at large.

TKM's efforts over the years towards developing a prosperous


society include rebuilding a local residential school, construction of
two water tanks in rural Bangalore that benefit around 80,000
people
Awareness on environmental conservation for local schools;
distribution of school materials like bags, books, computers, and
chairs to under-privileged students
Donation of funds towards rehabilitating the victims of the Tsunami
and the Gujarat earthquake.

Awards
NDTV Car & Bike Awards 2011:
Ista Green Award Prius
Sub-Compact Sedan of the year Etios
Subros Car & Bike India Awards 2011:
Engine of the year Altis Diesel
Green Technology of the year Prius
Auto India:
Best Brand Awards 2011 Toyota
Most Eco-friendly Toyota

Awards

Over Drive CNBC TV 18 Awards 2011:


Car of the year Toyota Etios
Mid Size Car of the year - Toyota Etios
Green award of the year Prius
Bloomberg UTV Auto Car Award 2011:
Saloon car of the year 2011 Etios
Green Award of the year Prius

Results

Toyota is one of the ten largest companies in the world.


It is currently as profitable as all the other car companies combined
and became the largest car manufacturer in 2007.
Enhanced the development of environmentally friendly products
Developed a new product line-up which responds to the customers
requirements in each region
Friendly vehicles, such as hybrid vehicles
Strengthen product line-up in
Resource-rich and emerging countries

THANK YOU

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