Scribd Logo
Carica

Benvenuto in Scribd!

  • 8C Framework

    Caricato da

    Shrey Saxena
    43 visualizzazioni7 pagine
    The document compares four bus body builders - Marcopolo, Yutong, Golden Dragon, and ACGL - on various parameters like ease of use, physical attractiveness, quality, inner core elements of communication, collaboration and coordination, and outer core elements of content, change, contribution and compliance. It finds that Yutong has the best ease of use due to filters for products. ACGL has the best communication system while Marcopolo provides the most comprehensive information. A stepwise process is outlined to collect email addresses of MDs to follow up regarding intentions.

    Descrizione originale:

    Titolo originale

    8C Framework.pptx

    Copyright

    © © All Rights Reserved

    Formati disponibili

    PPTX, PDF, TXT o leggi online da Scribd

    Hai trovato utile questo documento?

    Questo contenuto è inappropriato?

    Segnala questo documento
    The document compares four bus body builders - Marcopolo, Yutong, Golden Dragon, and ACGL - on various parameters like ease of use, physical attractiveness, quality, inner core elements of communication, collaboration and coordination, and outer core elements of content, change, contribution and compliance. It finds that Yutong has the best ease of use due to filters for products. ACGL has the best communication system while Marcopolo provides the most comprehensive information. A stepwise process is outlined to collect email addresses of MDs to follow up regarding intentions.

    Copyright:

    © All Rights Reserved
    Scarica in formato PPTX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    43 visualizzazioni7 pagine

    8C Framework

    Caricato da

    Shrey Saxena
    The document compares four bus body builders - Marcopolo, Yutong, Golden Dragon, and ACGL - on various parameters like ease of use, physical attractiveness, quality, inner core elements of communication, collaboration and coordination, and outer core elements of content, change, contribution and compliance. It finds that Yutong has the best ease of use due to filters for products. ACGL has the best communication system while Marcopolo provides the most comprehensive information. A stepwise process is outlined to collect email addresses of MDs to follow up regarding intentions.

    Copyright:

    © All Rights Reserved
    Scarica in formato PPTX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    di 7

    Bus Body Builders

    Comparative Case
    Group C_28
    Arpit Madan

    Prabhav Priolker

    Aman Chodhary

    Ravi Pithia

    Gaurav Arora

    Shashank Krishnan

    Michelle Fernandes

    Ulhas Pai Angle

    Ease of use
    Marcopolo difficult to use(not able
    to find things easily). Heavy to
    load.

    Golden Dragon best information


    easily available; language change
    option in the beginning

    ACGL not easy to use as the text


    not visible(White on white!!!)

    Yutong easy to find products as


    filters are provided for every
    product to search

    Physical Attractiveness
    Quality

    ACGL

    Marcopolo

    Golden
    dragon

    Yutang

    Graphics

    moderate

    Excellent

    Poor

    Excellent

    Pictorial
    representati
    on

    Good

    Good

    Poor

    Good

    Structure

    Good

    Poor

    Moderate

    Moderate

    Space
    Utilization

    Poor

    Moderate

    Good

    Excellent

    Overall
    Appearance

    Good

    Good

    Moderate

    Excellent

    Inner Core Elements


    Parameters

    Marcopolo

    Yutong

    Golden Dragon

    ACGL

    Communication

    Comprehensive
    Communication
    System

    Average
    Communication
    System

    Minimal
    Communication
    System)

    Very Detailed &


    Best

    Collaboration

    No Collaboration

    No Collaboration

    With Xiamen

    With Tata
    Motors and
    Ashok Leyland

    Combination

    Facebook, Twitter and


    Flickr

    Site Map,
    Newsletter,

    Newsletter, Location,
    Email & Site Map

    Twitter,
    Facebook,
    Google+,
    LinkedIn

    Coordination

    Good amount of
    information available

    Plenty of
    Information
    available

    Minimal information
    available as
    compared to others

    Most
    Information
    available

    Outer Core Elements


    ACGL

    Yutong

    Marcopolo

    Golden Dragon

    Content

    Info for investors,


    financial results,
    Automatic
    dropdown options

    Language select
    options, region
    wise/bus length
    classification, press
    reports available

    After sales info,


    complete catalogue
    for each variant,
    less user friendly

    Language select
    options,
    unorganized data,

    Change

    Live market stock


    updates, recent
    news

    Update recent
    news about
    company, videos
    on upcoming trends

    Latest news and


    initiatives,

    Update recent
    news, technology
    developments.

    Outer Core Elements


    ACGL

    Yutong

    Marcopolo

    Golden Dragon

    Contribution

    Info about CSR


    initiatives

    Fuel efficiency

    Initiating
    environment
    projects,

    Info about fuel


    efficient Hybrid
    bus,

    Compliance

    Quality
    certifications

    Safety procedures,

    Business
    Management
    Policy, ISO
    Certifications

    5-S Quality
    management
    system,
    guaranteed quality

    Step Wise Process

    Collect e-mail addresses from websites, if available.

    If not leave the note in Contact Us, asking for their e-mail addresses

    Drop a mail in Bcc asking their respective MDs email-id.

    Drop a mail to MDs stating your intention

    Potrebbero piacerti anche