Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
MOBILE INDUSTRY
UNDER THE GUIDANCE OF PROF
A.K. SHARMA
Submitted by
Dishant Hans
Mohit Goyal
Piyush Jain
Shivank Rastogi
Vaibhav Agrawal
(22)
(33)
(43)
(57)
(66)
Table of Contents
1)
2)
3)
4)
5)
6)
7)
Indian
Technological advancement
DISTRIBUTION IN TERMS OF
UNITS
LEVEL OF COMPETITION
Global mobile manufacturing firms are facing
tough
competition
from
local
mobile
manufacturing firms
New entrants are using various techniques likelow price, innovative products etc. to capture
market share. Companies like Micromax, G-Five
etc are using low price strategy to gain market
share. These companies are offering products
similar to products of other high-end companies
but at much lower prices.
With the entry of low priced Indian mobile
handset player like- Micromax, Lemon mobiles
etc, focusing on value conscious consumers has
intensified competition in the Indian mobile
device market.
products
Low-end
products
have
price
band
of
approximately Rs.1000 to Rs.3000. This segment
contributes to approximately 15% of total Indian
mobile device market. The average selling price
(ASP) of a mobile device is approximately $52, with 85
percent of devices sold costing below $100.These
phones are generally meant for basic functions.
These products are meant for people for whom
cell phones are just another communication
device.
Mid
ranged product
High-end
products
3G Auction
With the auction of 3G spectrum in 2010, some of
the telecom service provider companies are all set
to launch their 3G services which has
transformed the mobile industry. Mobile phone
companies have launched their 3G compatible
handsets to redefine the Indian mobile market.
Bluetooth and Wi-Fi technologies enabled
handsets were in the most demanded mobile
phones and now the demand for 3G enabled
handsets has also risen up.
The
FOREIGN INVESTMENTS
SWOT ANALYSIS
SWOT Positive
Negative
Internal Strength
Factors High technological
advancement
Increasing disposable
income of the people
Greater number of
Telecom service
providers thus high
demand of mobile
phones
Government policies
to support the
industry
Weakness
Highly Competitive
Extern
al
fact
ors
Opportunity
Threats
Android compatible
mobile phones.
KEY OPPORTUNITIES
Barriers to Entry
Threat
of Rivalry
LG
Micromax
Videocon
Fly
ZTE
Threat
of substitute product
Imports
India imports 8 million handsets every month.
Import of unbranded Chinese handsets into the
country has increased 90 per cent to 38 million
units in the current year against 20 million units
in 2009-10 .
According to the Indian Cellular Association
(ICA), the import of unbranded Chinese handsets
has grown four-fold in three years from 5.5
million handsets in 2007-08 .
India has banned the import of mobile phones
without a unique international mobile equipment
identity (IMEI) number in 2009.
Mobile Brand
Qty (Pcs)
APPLE
769
18464395
BLACKBERRY
118373
1577076671
CHINESE
2758502
4030201341
FLY
40800
45683435
G-FIVE
233410
340843650
HTC
25409
506443202
KARBONN
54700
80146449
LAVA
146408
200038198
LEMON
123540
195411215
LG
286067
504828871
MICROMAX
656490
1131643904
NOKIA
538375
3276070731
SAMSUNG
1125238
3299353637
SONY
67043
570100309
REFRENCES
Department of Telecom, India
Telecom Regulatory Authority of India
India-cellular Association
Internet and Mobile Association of India
Mobile Future Forward
Indian Telecom Industry, Corporate Catalyst
India
Spectrum Auction in India, IIMA
www.siliconindia.com
Voice and Data online, CIOL