Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Campaigns?
Perishability of Inventory
Inventory, Perishability, Demand create a dynamic
marketplace
Money paid vs GRPs wanted
Buyers need the following info:
Geographic area
Buying target audience (women 2554)
Commercial length (30-second)
Dayparts to be used in the plan (daytime, prime, news, late
fringe)
Schedule dates (typically there is a different CPP for each
quarter)
Special buying instructions, such as the need to purchase highrated (highcost) programs, sports sponsorships, promotional
requirements, program content restrictions, and so on
Dayparts:
Early morning
Morning
Daytime
Early Fringe
Early News
Primetime
Late news/ Late Primetime
Late fringe
Cost Considerations:
Pre-eid/ Ramzan
Media Buying
Network TV is bought in three-ways
Opportunistic Buys
Media Buying
Other Types
Sponsorship of programs
Special-event Network Programming
Media Budgeting
Dilemma:
GM
Director
Operations
Admin Head
HR
Manager
Head of
Buying
Manager
Buying
(Electronic)
Manager
Buying
(Print)
Head of
Planning
Media
Planners
Finance
Manager
Head of
Client
Servicing
Client
Servicing
Managers
Head of
Research
Manager/
Assistant/
Officer