BUILDING A WINNING CULTURE

Global Business Trend

Leaders believe that their Organizational Culture is a source of
Competitive Advantage

Leaders believe that Organizational Culture is changeable

and 65% believe they need to change it

Leaders believe that an organization that

lacks a high-performance culture is
doomed to mediocrity

In reality, fewer than 10%

of companies succeed in
building a winning
culture.

BUILDING A WINNING CULTURE

BUILDING A WINNING CULTURE

The only purpose for me, in

building a company, is so that that
company can make great
products. One is a means to the
other.
Over a period of time, you realize
that building a very strong
company and a very strong
foundation of talent and culture in
a company is essential to making
great products.

The company describes its organizational culture as a culture of

belonging, inclusion and diversity. In this regard, the main
features of Starbucks organizational culture are:
1.
2.
3.
4.
5.

Servant Leadership
Relationship-driven approach
Collaboration and communication
Openness
Inclusion and diversity

Howard Schultz
Chairman, CEO

A companys key to success is in its heart and soul!!!!!

Zappos Culture
1.
2.
3.

Deliver WOW through service.

Embrace and drive change.
Create fun and a little
weirdness.
4. Be adventurous, creative, and
open-minded.
5. Pursue growth and learning.
6. Build
open
and
honest
relationships
with
communication.
7. Build a positive team and family
spirit.
8. Do more with less.
9. Be passionate and determined.
10. Be humble

You cant have happy customers without having happy employees,

and you cant have happy employees without having a company
where people are inspired by the culture.

STARTUP CULTURE

World's Biggest Startup? Samsung

Electronics to reform its
Corporate Culture
Samsung wants to change its internal culture to
make the 300,000-person company operate more
like a startup.
Executives are planning to sign a pledge to pivot
the company away from its traditional corporate
structure to a more open working environment.
Changes will include holding more online internal
discussions and reducing extraneous meetings;
cutting down the levels of staff hierarchy; and
reducing overtime and encouraging employees to
spend their weekends with family or pursuing
professional education opportunities.
Samsung, which has been criticized for
its infamously rigid working culture, is hoping that
the cultural shift will help it execute on products
more quickly.

Key Attributes of a Winning Culture

First Things First

1. Influencing Peoples deepest belief and most habitual behaviors
2. Unfreeze Established behaviors and create the motivation to change so that
employees can learn new behaviors, and then refreeze those behaviors over time.
3. Change must start at the top Leadership Code & Emotional Intelligence

Building Winning Culture

Culture is a means to an end, not an end in itself

Organization needs
to know what is
unique in its heritage
and in its DNA and
which performance
attributes are
missing.

Set
Expectations

The single most

important factor is
leadership What
leaders do and say,
in that order,
consistently over
time.

Align the
Leadership
Team

Build a culture of
accountability;
Holding people
accountable for
actual delivery;

Focus the
organization on
delivering the
business
agenda

Leadership Code Walk the Talk;

Clarify roles and
accountabilities;
replace people;
manage
performance.

Manage the
key drivers of
culture

Transparent,
consistent and
sustained
communication on
the required
behaviors, Celebrate
Success but never
declare outright
victory.

Communicate
and Celebrate

Whats our
Organization
Culture?

Just live our

Core Values
every single
day

Source
Google
Bain