Group No 3

-2007/2008)
SMM108 Seminar grouping (Sem B
MBA GENERAL MANAGEMENT

Case Study

Zahoor Soomro
Awele Ikem
Manesh Nair
Saleem Mohamed
Samoon Aroufath
Module Leader:
Nnamdi Madichie 24.04.2008
If a luggage is lost the cost to find
and return is more than the fare that •Airport
passenger actually paid. •Company handling
Source: Esther Walker, Thursday, 3 April luggage-Agent
2008:Independent.co.uk: The plane truth •Delayed flights
(36% misplaced)
•Employee schedules
•Passengerrush
•Passenger rushincreased
increasedfrom
from (they move to the next
27milliontoto68
27million 68millions
millionsinin2007
2007 flight for
•Noeffective unloading/loading)
•No effectivetagging
tagging(three
(threeletters)
letters)
•No Spare Teams
•Peaktime
•Peak timetransfer
transferincrease
increasefrom
from
18000toto23000
18000 23000per
perday
day •Mechanised System
failure
•ImproperHandling
•Improper Handling (e.g. T5 Machine problem
to read codes)
•SecurityChecks
•Security Checks
•Troubles at Denver International
•Opened in 1993 but delayed due to system failure
•Series of spectacular hitches with the new automated
baggage-handling system
•Scenes of clothes and belongings strewn across
conveyor belts
•Machinery had a tendency to toss luggage off belts
and on to the floor
•Loss of $1m per day
•other problems : Stealing from luggage

Source: Esther Walker, Thursday, 3 April

2008:Independent.co.uk: The plane truth
 Implementation and its Pros & Cons
•One of world’s Favourite •ImplementingRFID1
•Implementing RFID1inin
Airline mishandled 1.14 place
place
million bags- 25 bags per (costsEmirates
(costs Emirates£150000
£150000
1000 passenger
•EfficientTracking
•Efficient Trackingsystem
system
•Association of European
airlines- 1 in 60 luggage fail Thefuture
The futurepotential
potentialisisalso
also
huge,with
huge, withthe
thepossibility
possibilityof of
to arrive with its owner
yourbag
your bagsending
sendingyou youananSMS
SMStoto
•BA-worst offenders tellyou
tell youwhere
whereititis,
is,so
sowhile
while
(mishandles 1.14 million you’reininMunich
you’re Munichforforaaworking
working
bags i.e.,26.5/1000 lunch,you
lunch, youmight
mightreceive
receiveaa
messagefrom
message fromyour
yourlost
lostluggage
luggage
passengers saying“I’m
saying “I’mininRome,
Rome,wishwishyou
you
werehere”.
were here”.

1.Radio Frequency Identification New Baggage Tracking System Means an

End to Lost Luggage,
Source: Esther Walker, Thursday, 3 April Posted by Rory Boland on October 16,
2008:Independent.co.uk: The plane truth 2007 in http://www.lostweekend.tv/2007/