Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
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2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries.
Market Problem
AIM
Enterprise Mobility
Borderless Mobile
Solution
Borderless Mobile
Human
Components
Device
Mngt
UCC &
Voice
Spon
Data
RESULT
A platform to
deliver value to
MNCs for both
devices & humans
DRB
Borderless
Mobile M2M
Mobile
Exchange
DRB
M2M
Mngt
Enterprise
Messaging
MMX
roam like home, data QoS, UCC services, free App access,
B2C messaging, device management
Component Legend
Current Component
2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.
Future Component
Required Component
What
Why
Mobile Exchange
Sponsored Data
Device Management
M2M Management
Borderless
Mobile
Component
2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.
Mobile Exchange
strengths of
signalling &
connectivity
Transport &
Signalling
Teleena Bring
Subscriber
Management & MVNE
capabilities
Legend
Tata Communications
Voice (Enterprise
Humans)
Subscriber Management
OSS/BSS
Subscriber
Management
Customer Care/Portal
Access Control
Globetouch Exploit
the Whale acq. to
bring required multiIMSI functionality
Multi-IMSI
Teleena
2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.
Access Agreements
Globetouch
Access Exchange
Donor MNOs/SPs
Market Opportunity
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5
1
2
3
4
5
6
7
8
9
10
139
142
183
10
8
Indicates number of Global 500
Companies per Region1
$654
In billions
$136
$310
$914
Devices
Data Center Systems
Enterprise Software
IT Services
Tata can
address part
of 2.5 billion
of this
2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.
128
98
54
31
29
28
17
13
12
11
$1,492
USA
China
Japan
France
UK
Germany
South Korea
Netherlands
Switzerland
Canada
Companies
6%
5%
4%
3%
2%
1%
0%
Opportunity Threads*
Opportunity Thread
Preliminary Insight
Market Size
$46.9B by 2019
(CAGR of 37.8%)
MVNx
MVNOs: $73.2B by
2020
(CAGR of 10.7%)
MDM: $26.8B by
2020
Unified Communications
& Collaboration (UCC)
$75.81B by 2020
(UC)
Enterprise Internet of
Things (IoT)
$250B by 2019
$23B by 2019
Market Opportunity I
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10
Boeing
Mc Kinsey
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TATA are trademarks of Tata Sons Limited in certain countries.
11
16000 employees
60 countries
100s of MNOs
(some BYOD some
not)
$$ UK spend for
5000 headcount is
$1.6m
Bank of America
Mott Mc Donald
100k employees
Very keen on a BoA MVNO
Death of deskphone
Soft SIM
Competitive Landscape
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Local SIM
LOW
OTT Providers
C
O
S
T
Travel SIM
International
Roaming
HIGH
LOW
HIGH
FLEXIBILITY
International
Roaming
Expensive
Budget
challenges
Multiple
operators &
countries
Travel SIM
Unwieldy SIM
swaps
Number
change
Not seamless
Poor Enterprise
solution
OTT Providers
Uses WiFi or
roaming data $
$
Poor quality
Poor Enterprise
solution
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TATA are trademarks of Tata Sons Limited in certain countries.
13
Local SIM
Unwieldy SIM
swaps
Number
change
Hard to track
Tata
Borderless
Easy to budget
Global
coverage
Superior quality
Combined
offers
TBD
LOW
C
O
S
T
Alliances
Jasper
Domestic
MNOs
HIGH
Tata
Borderless
LOW
RANGE OF OFFER
X
Y
Z
TBD
Domestic
MNOs
Serves local
needs only
International play
via expensive
roaming
Permanent
roaming
regulations
Alliances
Power of Scale
Experiences
Needs further
investigation
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TATA are trademarks of Tata Sons Limited in certain countries.
14
Jasper
Established
player
Value Chain
play needs
further
investigation
Tata
Borderless
Global coverage
Superior quality
via DRB
Advanced
Reporting
OSS/BSS
Multi-IMSI
Weaknesses
Global infrastructure & on-net list gives headstart on global MVNO offer
Threats
Opportunities
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TATA are trademarks of Tata Sons Limited in certain countries.
15
AT&T
Telefonica
Orange
16
How to win?
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HSS/OCS/SMSC/IPSM
2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.
18
On Ramp Details
Phase 1
Phase 2 Pt I
Phase 2 Pt II
Purpose
Resell the CloudSIM technology
Integrate with the platform
Purpose
Building a voice & data network to
serve the 2x needs of Borderless
Mobile.
Purpose
Incorporate the subscriber & MVNE
elements to Borderless Mobile
Challenges
Will the technology be ready in time
(can we get visibility into this?)
Integrating into the CloudSIM
service
Challenges
Resources/headcount
CAPEX
TTM
Source Device Management
Challenges
Technical integrations/site location
Avoiding latency
Headcount
Key Teams
Integration Team ?
Product
Legal
Technical
Key Teams
Engineering
Technical
Product
Procurement ?
Key Teams
Integration Team ?
Product
Legal
Technical
Desired Outcome
Open, flexible & commercially
sound non-geographically limited
resell agreement
Desired Outcome
Functioning and integrated voice, data
& messaging exchange to interwork
with CloudSIM & Teleena
Desired Outcome
Robust subscriber management &
MVNE platform integrated with wider
Borderless Mobile platform
2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.
19
Regulatory:
Establish resale agreement Dec/Jan
Establish partnership agreement Dec/Jan
Sign-off Feb
Marketing:
Develop product collateral & campaigns
Engage the marketMar
Jan/Feb
Sales Channels:
Training development & delivery Feb/Mar/Apr
Prospect Workshop (with partners) May
Official Announcement
MWC Press Release
In Service Date
PoC on platform
Feb 2016
Mid Q1 FY 17
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TATA are trademarks of Tata Sons Limited in certain countries.
20
Target 1
Target 2
Target 3
Target 4
Enterprise Human:
TCL as Direct Sales
Channel
Enterprise Human:
TCL as Indirect Sales
Channel
Enterprise Device
MNOs launching
MVNOs
Direct to SP
Increases depth/breadth
Relationship building
started
TCS
Bespoke
SIM Swaps required
Connectivity &
Management
Fundamental to Mobile
Exchange
Can be co-branded
Opp in LATAM/Asia
MNO SIM with TP App
Adjacent opportunity
but rivals competitors
TBD
TBD
Starhub/Globe/Entel
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TATA are trademarks of Tata Sons Limited in certain countries.
21
ROW
India
F2000
Indirect (Sell
Thru/With) via SIs
Between
F2000 &
SMB
Not Addressable
SMB
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22
Indirect (Sell
Thru/With) via SIs
Not Addressable
ROW
India
F2000
Indirect (Sell
Thru/With) via SIs
Between
F2000 &
SMB
Not Addressable
SMB
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23
Indirect (Sell
Thru/With) via SIs
Not Addressable
Technical Solution
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Option-A
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25
Option B
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TATA are trademarks of Tata Sons Limited in certain countries.
26
M2M Architecture
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TATA are trademarks of Tata Sons Limited in certain countries.
27
Mobility
Infrastructure
Voice Infrastructure
SIM Management
Connectivity
PGW
GGS
N
SMS
C
SBC
MGC
HLR
HSS
PCRF
GRX
DPI
PCEF
IPSM
GW
MGW
IBCF
HLR/
HSS
Prox
SPR
IPX
EPD
G
DNS
PRO
X
CSCF
GMS
C
MULT
I
IMSI
APP
OCS
SCC
P
IWF
IP
TRA
NSIT
STP
ISP
CSCF
DRA
TAS
OTA
MNP
GW
Not
Avail
able
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28
WIP
Avail
able
Operational Components
BSS - COMPONENTS
OSS - COMPONENETS
Mediation
Billing
Revenue Ass
Fraud Mgmt
Fault
Management
Security
Management
Recharge
Management
Channel
Mgmt
Performance
Management
Inventory
Management
Product
Offer Mgmt
Self Care
&
CRM
Change
Management
Help Desk /
Ticket
Management
Subscriber
Management
Configuration
Management
Device
Management
Tenant
Management
Workflow
Management
Not
Avail
able
2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.
Parti
al
Avail
able
29
Component Description I
Component
Mobility
Infra
Voice Infra
What
Why
DPI
EPDG
STP
DRA
SMSC
IPSM GW
SBC
PCSCF
ISPCSCF
TAS
MGC
IBCF
MGW
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TATA are trademarks of Tata Sons Limited in certain countries.
30
Component Description II
Component
Sim
Management
Rating and
Policy
Management
Connectivity
What
Why
HLR / HSS
OTA
MNP GW
PCRF
OCS
IWF
GRX
IPX
STP / SCCP
Carrier
IP Transit
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TATA are trademarks of Tata Sons Limited in certain countries.
31
BSS
Compo
nent
What
Why
Channel Mgmt
Subscriber mgmt.
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32
L4
L1
Avail
able
L3
L2
Parti
al
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33
Functional Area
Vendors or Partners
Teleena
Teleena
SIM Management
Teleena or CloudSim
Teleena
Connectivity
TCL
OSS
Teleena
BSS
Teleena
Teleena
Interop Agreements
Pros
Time to Market
Off the self solution
Multiple geography reachability
Operational Capabilities
Advanced Sim Technology
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TATA are trademarks of Tata Sons Limited in certain countries.
Cons
Process Integration
Adaptability to use cases
Scalability
Integration with existing Infra
34
Vendors or Partners
Affirmed / Mavenir
Sonus / Mavenir
SIM Management
Teleena
Tango + Procera
Connectivity
TCL
OSS
XIUS
BSS
XIUS
TCL
Interop Agreements
Transatel
Pros
Flexibility for new use cases
Scalability
Integration with existing process and Infra
2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.
Cons
Time to Market
Operationalization
Multi IMSI and MSISDN Technology
Multiple geographic reach
35
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TATA are trademarks of Tata Sons Limited in certain countries.
36
Build
Partner
2.01
HSS
2.01
1.55
1.55
OCS
SMSC
IPSM
HSS
1.55
1.55
OCS
SMSC
IPSM
37
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TATA are trademarks of Tata Sons Limited in certain countries.
Recommendation
Component
Recommendation
HSS
Though partnering with 3rd party will be less expensive and less time
consuming but keeping in view with feature implementation of IMS as
services we recommend for lease or buy option of HSS. Which will help us to
provide HSS as a service and which is an integral of entire solution suit.
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TATA are trademarks of Tata Sons Limited in certain countries.
38