Executive Summary

Business Unit
Performance
Presenter: Felix Zamarrripa

Executive Summary
2013 has been a great year. 2014 is projected to have increased sales
growth of 30%. 2012 to 2013 sales increase by 21%. Sales have
increased by 1471% since 2007.
The top four customers have accounted for 66% of sales for a total of
$241,332 and account for 40-50% increase in sales from 2012-2013. The
top four customers are Quick-Stop, Save-a-lot Markets, Emst Handel,
and Hungry Owl All-Night Grocers.
The top selling products for 2013 were Beverages, Dairy Products,
Meat/Poultry, Confections and Seafood. Top 5 products account for 76%
of sales.
Top selling regions are USA, Germany, Austria, and Brazil which account
for a 9% to 36% increase in sales from 2012-2013. Potential new regions
are France and Venezuela.

Sales Performance
800,000

Total Sales For the Business Unit

was

$729,423
700,000
$576,157

600,000

2007 $

49,568

2012 $

576,156

2013 $

729,423

$ 1,355,147

21% increase from 2012

1471% increase from 2007
Positive Trend due to 40-50 % increases in
customer purchases.

500,000
400,000
300,000
200,000
100,000
0

$49,568
2007

2012

2013

Top Customer Sales

80,000

Top customers account for 40-50 Percent of sales for the

following years.

2007

18560

2012

237434

2013

360664

$
20,567
$
239,446
$
362,677

41%
42%
50%

of total
sales
of total
sales
of total
sales

70,000

Quick-Stop
Save-a-lotMarkets

68,141

Emst Handel

62,704

Hungry Owl All-Night Grocers

71,551
62,705

60,000
50,000

42,005

44,122 46,049
38,936

40,000
30,000

20,083

20,000
10,0007,338
0

2013 Top four customers account for 66% of

Total Sales

68,141

8,100 6,493
3,698
3,258
2,081
725

4,483
0

31,565
27,810 27,146
23,731 25,253
22,355

71,550

38,935
241,332

2007

2012

2013

20,847
7,550
676

Top Selling Products

Top Selling Products
Top Selling
Products
Beverages
Dairy Products
Meat/Poultry
Confections
Seafood

7,553
Beverages

2013
$
286,527
$
251,331
$
178,189
$
177,366
$
141,131
$
1,034,544

Top 5 products account for 76 % of sales.

125,102

153,872

11,733 105,640
Dairy Products
4,576
69,409
Meat/Poultry

133,958

104,203

9,95079,073
Confections
6,280
53,236
Seafood
3,280
54,765
Condiments

88,343

81,615

55,649

4,891
40,556 59,822
Produce
1,305
47,46051,962
Grains/Cereals

100,000 200,000 300,000 400,000

2007

2012

2013

Top Sales by Region

Top Sales by Region

Top Sales by
Region
USA
Germa
ny
Austria
Brazil

2013
$
151,651
$
135,497
$
70,649
$
67,084

Potential growth in the

following regions

28%
33%
9%
36%

Increase since
2012
Increase since
2012
Increase since
2012
Increase since
2012

$16,171
Canada $39,163
$20,083
$37,235
Ireland

$38,906
Sweden$17,791
$33,524
UK$27,092

Venezuela
France
Brazil

$27,680
$29,499
$46,203 $36,470
$42,736

Austria
Germany

France
Venezue
la
UK
Sweden

USA
$0

$67,085

$64,364

$70,650

$91,044

$135,497

$109,111

$151,652

$100,000
2007

2012

$200,000
2013

$300,000

Recommendations
Target 30% overall sales growth for 2015 based on
positive trend.
Consider pricing adjustment for customer base not in
top ten.
Pursue reduction in vendor pricing 2-5% for top 5 selling
products.
Target 25% sales growth for the top 4 regions.