NARESH GOYAL

INTRODUCTION
 Born in December 23, 1950 at Patiala in Punjab in the
house of a jewellery dealer.
 Completed his graduation in Commerce in 1967 at
Bikram College of Commerce.
 Travel business with the GSA for Lebanese
International Airlines.
 Public Relations Manager of Iraqi Airways in 1969 and
from 1971 to 1974 was the Regional Manager for
ALIA, Royal Jordanian Airlines.
 In May 1974, Naresh Goyal founded Jet air (Private)
Limited.
 Involved in developing studies of traffic patterns,
route structures, and operational economics and
flight scheduling.
 In 1991, Naresh Goyal set up Jet Airways for the
operation of scheduled air services on domestic
sectors in India.
 Jet Airways started commercial operations on May
05, 1993.
Opportunity realized
 From 1953 until 1992, the only airlines allowed to
be based in India were owned and operated by the
government
 Government opened the airline industry to private
competition, Goyal jumped at the opportunity
 Jet Airways has evolved into India's largest private
domestic airline with over 320 flights daily to 48
destinations, of which five are international
Strategies behind the success
 Choice of Aircraft.
 JA chose newer 737-300s over older Boeing 737-
200s.
 Lease costs were at least 40% higher but they were
more fuel efficient (consumed 8% less fuel) and were
cheaper to maintain.
 Only had one type of aircraft 737-in its fleet so
maintenance and flight crew training was simpler.
Advantage over others
 Jet Airways' aircraft utilisation and number of flights
per day was more than that of Indian Airlines.
 Indian Airlines' 397 employees per aircraft, Jet
Airways had only 163 employees per aircraft.
 Did not face any competition from the other private
player-Sahara Airlines.
 First-mover advantage
Controversial strategy?
 He was clear top jobs in the organisation would be
manned by expats
 Board was eventually packed with stalwarts like Vic
Dunca who came from Philippine Airlines and Ali
Ghandour, former chairman of Royal Jordanian.
 The discipline, practices and experiences expats
introduced benefited the airline tremendously
SPECIAL SERVICES
 Reservations
 Interactive Voice Response Payment & Ticketing
Service (IVR)
 City Check-in
 One Time Check-in on Return Journey
 Tele Check-in
 Web Check-in
 Kiosk Check-in
 Mobile Ticketing
 Airport Lounges
 Facilities for the Physically Challenged
 JetPrivilege
 JetPrivilege has won Freddie Awards considered
'Oscars' of frequent flyer programmes across the
world
Achievements
 'Entrepreneur of the Year Award for Services' from
Ernst & Young
 'Outstanding Asian-Indian' award for leadership by
the Indian American Centre for Political Awareness
 'Aerospace Laurels' for outstanding contribution in
the field of Commercial Air Transport twice
 'Superbrand' status by the world's leading authority
on branding, the Superbrands Council
 TATA AIG - Lifetime Achievement Award at the
Abacus-TAFI Awards ceremony
 First NDTV Profit Business Award 2006 to Jet
Airways
 One of the five leaders from India in their Asia
Edition cover story "Stars of Asia - 25 Leaders at The
Forefront of Change."
CHALLENGES FACED
 Aftermath of 9/11 and the following plane-scare
 Entry of low-cost air carriers like Air Deccan,Spice
Jet, Goair and emergence of strong rival Kingfisher
 Uproar over large layoffs of employees
 Six-day-long agitation by the pilots at Jet Airways
alleging discrimination by management
RECENT DEVELOPMENTS
 Introduction of Jetconnect
 Jet-Kingfisher agreement to economize and save
both the airlines from the bad times of 2008
 Agreement that rationalized the operation of routes,
sharing of codes, prices and availability, fuel
management and ground handling
 Made Jet Airways-Kingfisher the largest market
player in India
CSR ACTIVITIES BY JET
 Blood Donation Camp in association with Prathama
Blood Centre in Ahmedabad
 Relief efforts in the aftermath of the earthquake in Jammu
& Kashmir
 Relief efforts in the aftermath of the Tsunami
 Relief Efforts in the Aftermath of the Gujarat Earthquake
 Magic Box and Contribution to Osmanabad and Kargil
 Eco-friendly Napkin Cords on their Premiere Class
Long-haul service
 Magic Box -Jet Airways' In-flight Collection
Programme
 Other Activities
WHAT SETS MR GOYAL
APART
 SELF-MADE
 RISK TAKER
 VISIONARY
 PERFECTIONIST