introduction

KFC fried chicken is

number one in the
world

Leading
in
uk,
australia, china, USA
Products are made of
crispy
outside,
juice
inside

History of kfc
kfc began is colonel harland sanders
He discovered his penchant for cooking
when he was only 9 years old.
founder of KFC

Industry

Restaurants

Revenue
Employees
Website

US $520.3 million
(2007)
24,000 (2007)
KFC.com
The
first
KFC
restaurant, situated in
South Salt Lake, Utah
and since replaced by a
new KFC on the same
site

mission
To
maximize
profi tability,
improve
shareholder value
and
deliver
sustainable
growth year after
year .

view
To
be
leading
integrated
food
services group in
ASEAN
region
delivering
consistent quality
products
and
excellent
customer focused.

Location
There are more than 18,000 KFC
outlets
in
115
countries
and
territories around the world with
100
seats
THROUGHOUT
Peru
restaurants

KFC 's parent company Yum is !

Brands,
Inc.
Company
world's
largest ,employs more than a
million members . Yum ! It is
ranked No. 201 on the Fortune 500
List , with revenues of more than $
13 million thousand in 2012

General
Manager
Assistant
General
Manager
Unit
Manager
Team
Members

ORGANIZATION
CHART

Assistant
Unit
Manager

Shift
Manager

-Maintenance
Technician
-Customer Service
Worker
-Food Service Worker
-Counter Person
-Fast food Crew
Member
-Preparation Team
Member
-Refrigeration Team

MARKETING STRATEGIES OF
KFC
According to KFC, kids become the future permanents
customers and we know very well that without any
marketing strategy no marketing program and no product
is successful because we depend upon customers,
customer not depend on us.
KFC is following Niche Marketing and Societal Marketing
techniques.
KFC possess a western culture because some of the
Indian people are also following that culture.
KFC are moving from Divisional Level to the District level
by opening branches
KFC also off er free home delivery.
KFC open their outlets on reachable places.
KFC menu consists of more than 30 products.
KFC gives more priority to Family.

Mega Family
8 Pieces of
chicken
6 Nuggets
1 Dad familiar
1 familiar Salad
1 Gaseous 1.5L
Price: S/. 54.90
Big Box Duo
4 Piece Chicken
4 Nuggets
2 regular Salads
2 regular Papas
2 Personal
Gaseosas
Prices/. 35.90

Combo Classic
2 pieces of
chicken
1 medium Papa
1 Personal
Gaseosa Prices/.
14.90
Big Box Titan
2 pieces of chicken
4 Nuggets
1 Regular Salad
1 medium Pope
1 Personal Gaseosa
Prices/. 20.90

Traditional Twister
Combo
Traditional 1
Twister
1 medium Pope
1 Personal
Gaseosa
Prices/. 15.90
Apple pie

Crispy
dough filled
with
delicious
fresh
apples.
Prices/.
3.90

Big Crunch Combo

1 Big Crunch
1 Dad Medium
1 Personal
Gaseosa
Prices/. 15.90

CHICKY CHICKEN
BOX
1 Piece Chicken
1 Regular Papas
1 Regular Gaseosa
1 children's
Surprise
Price : 14.50
CHICKY BOX
NUGGETS
4 Nuggets
1 Regular Papas
1 Regular Gaseosa
1 children's
Surprise Price :
14.50

COMPARISON
BETWEEN THE THREE
INDUSTRIES
COMPARISON/FAST
FOOD ERSTAURANT

KFC

MCDONALDS

BURGER KING

SPECIALIZES

FRIED
CHICKEN

HAMBURGER

HAMBURGER

ESTABLISHMENT

1890

1940

1953

AMOUNT OF OUTLET
IN PENANG

37

19

3(Sunway
Carnival,
Gurney &
Straits Quay)

OUTLET IN MALAYSIA

500(and still
counting)

200(and still
counting)

22(and still
counting)

TOTAL OUTLETS

17000

34000

12400