IILM Lucknow

The aim of this program is:

To give you basic understanding of Corporate World
To give you knowledge about
Industry (FMCG, Retail, Telecom, Banking, IT, etc)
Company (Profile, Vision, Mission, Objectives)
(with special reference to Hindustan Unilever)
To make you understand about various management
functions (Marketing, Finance, HR etc.)
To take you on field visit

Corporate World
Survival of the Fittest

The word, industry, is used to describe a collection of

companies that are involved in the production of a certain
kind of related good or service.

It is like a sector and it is basically a way to classify all

the production taking place in the economy

For example FMCG Industry, cement industry, telecom

industry, Banking Industry and so on.
For our reference we are considering FMCG Industry

How to Analyze it?

New
Entrants
Threat of new entrants
Bargaining power
of suppliers

Industry Competitors

Suppliers
Suppliers

Bargaining power
of buyers

Buyers
Rivalry Among
Existing Firms
Threat of substitute
products or services

Substitutes
Substitutes

Fast moving consumer goods are also known as consumer

packaged goods .It includes all the commodities which consumer
buys in regular time intervals. It includes all household goods from
soaps, shampoos, detergent to packaged foodstuff and other
household accessories. The Indian FMCG or the consumer market
is expected to grow from USD 997bn to a staggering 3.6 trillion
USD by CY20.
Highlights
Fourth largest sector of the economy.
Market size of over 33.4 billion USD
Expected to grow 3.6 times by 2020
Growth of approximately 17 % from FY 2007-2012

 Rise in per capita income and household income

Highest youth population in the world
Increasing urbanization
Increasing literacy
Huge untapped rural market
Rise in rural non-agricultural income
Constant innovation in products through customer
feedback
Investment in this sector attracts investors as the FMCG
products have demand throughout the year.

Few of the top FMCG companies in India are:

Hindustan Unilever
ITC
Nestle
Proctor & Gamble
Marico
Emami
Dabur
Britannia

Company Analysis

Incorporated:
Industry:
Headquarters:
Key People:
Turnover:
People:
Reach:
R&D Centres:

1933
Consumer goods.
Mumbai ,Maharashtra.
Harish Manwani (chairman)
Nitin Paranje (MD & CEO)
25,206 Crs.
16000 employees including 1500
managers.
6.4 Million Retail Outlets.
Mumbai & Bangalore, India.

Vision
Unilever is a unique company, with a proud history and a
bright future. We have ambitious plans for sustainable
growth and an intense sense of social purpose.

Mission

To Add Vitality to Life

Our corporate purpose states that to succeed requires "the

highest standards of corporate behavior towards everyone
we work with, the communities we touch, and the
environment on which we have an impact.
Always working with integrity
ways in which we engage with society
Continuous commitment
Setting out our aspirations
Working with others

Organisation Structure
Board Of Directors
Mr.Harish Manwani
Non-Executive Chairman

Mr. Nitin Paranjpe

Managing Director and
Chief Executive Officer

Mr. Sridhar Ramamurthy

Executive Director, Finance
& IT and Chief Financial
Officer

Mr. Pradeep Banerjee

Executive Director,
Supply Chain

Mr. Aditya Narayan

Independent Director

Mr. O. P. Bhatt
Independent Director

Mr. S. Ramadorai
Independent Director

Dr. Sanjiv Misra

Independent Director

HUL is the market leader in Indian consumer products

Its brand umbrella comprises of 35 brands in 20 different
categories like soaps, skincare, detergent, toothpaste,
shampoos, deodorants, cosmetics, tea, coffee, packaged
food, ice cream and purifier
The revenue earning segments are categorized into:

Food and Drink brand

Personal Care brand
Home Care brand
Water Purifier brand

FOOD AND DRINK BRAND

PERSONAL CARE BRAND

HOMECARE BRANDS

WATER PURIFIER BRAND