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AFFECTED BY
RECESSION
Prepared by:
Muhammad Salman
Khan
Muhammad Ali
Makati
WHAT IS RECESSION?
It is a recurring period of decline in total
output, income and unemployment
usually lasting from 6 months to a
year. This down turn is marked by
widespread contractions in many
sectors of the economy. It is a shorter
cycle then depression.
IMPACT OF RECESSION ON
MEZAN
HISTORY OF MEZAN
COOKING OIL
• Mr. Naveed and Mr. Zulfiqar are the owners of Mezan
Oils Mills. Before the establishment of Mezan Oils
mills Mr. Naveed and Mr. Zulfiqar both were the
partners with their uncle Mr. Ahmed who is the owner
of Kisan oils. After some years they both established
their own oil mill know as MEZAN OILS MILLS.
• Mezan brand was launched in year 2000 from the
platform of Paracha Textile Mills Limited (Ghee Unit)
which is the fastest growing FMCG Company in
Pakistan
HISTORY OF MEZAN
COOKING OIL
• Its core objective behind coming into the fast
moving consumer goods market was to bring
quality products within everyone’s reach which is
the social responsibility of the company towards
the society and company feels that it is also the
right of every consumer.
MARKETING MIX
Product
• Mezan Canola Cooking Oil
• Mezan Soybean Cooking Oil
• Mezan Sunflower Cooking Oil
• Mezan Banaspati
MARKETING MIX
Price
Company Rates wholesaler Rates Retailers Rates
• 1 liter pouch Rs Rs 109 Rs 120
107
• ½ liter pouch Rs Rs 56 Rs 67
54
275
Place
PARACHA TEXTILE MILLS LIMITED (Ghee Unit)
A/22, S.I.T.E,
Mauripur Road, Shershah Road, Karachi.
Tel: 021-2561101-5
Fax: 021-2581777
Email: marketing@mezangrp.com
MARKETING MIX
Placement/Promotion
Mezan promote their products through media, exhibition,
event, online contest and other trade incentives to
distributors and wholesalers
MARKET SEGMENTATION
Packaging
• 1 Liter Pouch
• 1/2 liter pouch
• 2.5 liter tin
• 5 liter tin
• 1 liter bottle
• 3 liter bottle
• 10 liter can
• 16 liter tin
Mezan Cooking Oil
Product Concept
Mezan’s product concept is Balanced diet and
Balanced life.
Mezan Cooking Oil
Consumer Benefits
• Easily available
• Affordable prices
• Good for health
• Good smell
Retailer Benefits
• The margin of Retailers are good enough.
• Profit ratio is much more than other cooking oils.
Mezan Cooking Oil
Shelf Life
The shelf life of Mezan Cooking oil is Minimum 9
months.
Mezan Cooking Oil
Summary