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Dicto Simpliciter
Definition: An argument based on an unqualified generalization
Examples:
1. Vegetables are good; therefore, everyone should eat them.
2. In a car accident seat belts save you; henceforth, everyone should
wear a seat belt.
Ad Example
Lynch, Alison. "Vintage
Ads." Metro. N.p., 29 May
2014. Web. 11 Mar. 2016.
Ad Annotation
Textual Annotation
Advertisement ~ SnuggleSuit
Annotation
of Our Ad
Analysis of Our Ad
In our ad for SnuggleSuits, dicto simpliciter, overgeneralizing, post hoc ergo propter
hoc, begging the question, and either/or fallacy are used in order to persuade the audience
to buy the product. The advertisement assumes a life of comfort involves a
SnuggleSuit which is clearly defined as dicto simpliciter since it is a fact based on
generalizations. Using dicto simpliciter for the main slogan draws attention to the product,
and why people--of all ages--should buy it. The small paragraph in the bottom left corner of
the ad is also filled with fallacies: everyone needs to stay warm, the only cure, every
time you are guaranteed, are all perfect examples of various fallacies. All of the images
of the product are bright and warm colors, both catching the audiences eye and
harnessing the audience to feel comfortable and safe with this product. The pinks and
oranges of the SnuggleSuit makes the product appear warm and inviting. SnuggleSuit is
also in a different font, creating a space in the audiences mind to remember this product.
Commercial - SnuggleSuit
http://youtu.be/-iIEHrgfeaQ
Works Cited
Lynch, Alison. "Vintage Ads." Metro. N.p., 29 May 2014. Web. 11 Mar. 2016.
The Persuaders. Dir. Barak Goodman and Rachel Dretzin. By Douglas Rushkoff. Prod. Muriel
Soenens. PBS, 2004. Television Show.
Republican Debate Cold Open. Dir. Don Roy King. Perf. Taran Killam and Darrell
Hammond. NBC,
2016. Television Show.