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Introduction
Adult
Kids Under Color
Home
Collection
Stationa
ry
Collections Structure
Store Concepts
vWholesale
vDirect Sales
Operations Business
Model
A p la ce : Pa ris
A d a te : 1 9 6 8
A co lle ctio n : D e n im
T h a t’ s h o w th e sto ry o f th e S isle y b ra n d sta rte d ,
a b ra n d th a t, ye a r a fte r ye a r, h a s co n tin u e d to
o ffe r a n in n o va tive a p p ro a ch to fa sh io n .
Brand Identity
Playlife
Playlife, the Benetton contemporary brand,
has evolved from the role of individual brand
to a trademark that nurtures ideas and
experimentation.
UCB Kids
KIDS COLLECTION
Mango Classy
Distinctive
Aldo Next Adidas
Armani
Madame Tommy
D&G Hilfiger Puma
Avant-Garde Sporty
Benetto
Globus n
Levis
Lee Reebok
Practical
Affordable
Perceptual
map(Internal)
Classy
Distinctive
Playlife
Sisley
Avant-garde Sporty
U.C.B
Undercolor
Practical
Affordable
References
WWW.benetton.com
http://press.benettongroup.com/ben_en/abo
Thank You!!!
Presented By:
Abhijit Banik
Akanksha Singh
Alka Yadav
Angad Singh Anand
Anjali Sharma