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PROFITABILITY
Case Study
GROUP5:
TEAM Rahul Lal (20), Sandeep Kumar Raina (27), Pranay Kumar (18), Gaur
Srivastava (33)
INTRODUCTION
[1/2]
[2/2]
Source : http://steinvox.com/blog/wp-
Partnering: [2/2]
They paid lease rentals upfront even before signing agreement as an assured
source of annual income.
Farmer and family members were employed to tilt their own leased land
Farmer continues to own the land and earn upto 10times more , with same
labor as earlier.
Keep human touch to whole operative model with an aim to bring social
prosperity to the poor and Women welfare/empowerment.
COMPANY:
[1/4]
The Company has built a strong goodwill and repute among the farmers who
are doing a word of mouth publicity for them. This is evident from the
conversation Suresh had with Raghu, and the way company Spread from 1
village to several states.
COLLABORATORS:
The Technological Collaborators like Jain Irrigation has been a game changer
in reducing efforts, increasing profits. Hence company is very secure.
[2/4]
CLIMATE:
COMPETITION:
Another threat for Wingreens is from cash rich Big MNC who may try to
replicate the this model. But, social initiatives by Wingreens and great trust
of farmers on them will probably make this model very difficult to replicate.
[3/4]
CUSTOMER:
From the above analysis, it is clear that the model has a strong
sustainable competitive advantage as is profitability is high with
investment expenses very low; labour easily available and self
driven, high yield/low water consumption techniques bringing
profit to both owner & the farmer. The extensive Retail
Collaborators will ensure that Farm products reach end customers
in a seamless fashion. Competitors even if try to replicate the
business model will find it difficult to copy the softer factors of
earning huge trust /reliability brand-mark.
[4/4]
Source : http://steinvox.com/blog/wp-
[2/4]
The farmers & family members are not just Employees but business partners
& collaborators . The company has earned a huge trust factor through word of
mouth publicity and is now the first choice for farmers . Their individual
growth is linked to company growth. The Rental & Employment model is
taking away all the risk from the farmers with assured annual income.
However to sustain & grow the income inflow the business will be required to
be sustained and grow. Hence Farmers are actively involved in the same.
Hence its a WIN-WIN Model for both the company and the Farmers.
Wingreens has created network of partner farmers. Both have worked in
synergy creating value for each other. Wingreens has been benefitted in
following way:
Wingreens has got access to costliest part of whole model which is land. This has
reduced fixed cost to the company. It also allowed Wingreens to experiment with
new crop farming techniques.
It has employed partner farmers on their own land which resolved the issue of hiring
and retention of workers for Wingreens.
With proper training and new farming techniques, same farmers were able to
produce much higher yield on same land.
Wingreens has took advantage by employing rural women in its food processing
process (forward integration).
[3/4]
[4/4]
[1/7]
[2/7]
Product:
Price:
The Urban customer finds great value to this unique proposition and will be
ready to pay a premium over competitors if the trust level is build up
through quality
[4/7]
PRODUCT:
[5/7]
PRICE:
[6/7]
[7/7]
Source : http://steinvox.com/blog/wp-
Technology/Farming Practices :
First Mover with a Noble Cause: Anju had a noble cause of selflessly
helping the farmers in times of need selflessly. This developed a very
strong goodwill for the firm and generated a high level of trust.
Trust on Familiar Indian Firms: Landlords in India treat their Lands not
as commodity but like their mother. Hence there is a strong emotional
bonding. However India Farmers have preconceived notions of Land
Grabbing on Multinational/Big Firms. Convincing Farmers will not be easy.
Also, the Riskfree model given by WindGreen was main factor that
farmers joined the movement out of trust and a feel of ownership. This is
difficult to be developed for MNCs/Big Firms.
Ladies as WorkForce: In an unprecedented manner Farmers allowed
women to join as employees of the firm. These ladies have contributed
immensely to the firms success story. Primarily because of the Regards
for Anju and a trust factor since she being a lady. It is a socio-cultural
phenomenon not easy
to be
replicated by MNCs/Big
Firms. CAN BUY
NOT
EVERYTHING
MONEY
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