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Documenti di Professioni
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Ch 4 -1
Ch 4 -2
Internal strengths/weaknesses
External opportunities/threats
Clear statement of mission
Ch 4 -3
Internal Audit
Parallels process of external audit
Information from:
Management
Marketing
Finance/accounting
Production/operations
Research & Development
Management Information Systems
Ch 4 -4
Ch 4 -5
1. Physical resources
2. Human resources
3. Organizational resources
Ch 4 -6
Rare
Hard to imitate
Not easily substitutable
Ch 4 -7
Ch 4 -8
Legends
Heroes
Symbols
Cultural
Products
Myths
Rites
Rituals
Ch 4 -9
Ch 4 -10
Management
Function
Planning
Strategy Formulation
Organizing
Strategy Implementation
Motivating
Strategy Implementation
Staffing
Strategy Implementation
Controlling
Strategy Evaluation
Ch 4 -11
Marketing
Customer Needs/Wants for Products/Services
1. Defining
2. Anticipating
3. Creating
4. Fulfilling
Ch 4 -12
Marketing
Marketing Functions
1. Customer analysis
2. Selling products/services
3. Product & service planning
4. Pricing
5. Distribution
6. Marketing research
7. Opportunity analysis
Copyright 2007 Prentice Hall
Ch 4 -13
Finance/Accounting
Finance/Accounting Functions
Ch 4 -14
Production/Operations
Production/Operations Functions
Process
Capacity
Inventory
Workforce
Quality
Ch 4 -15
Ch 4 -16
Management Information
Systems
Information Systems
CIO/CTO
Security
User-friendly
E-commerce
Ch 4 -17
Ch 4 -18
Ch 4 -19
Managerial Questions
Checklist
Ch 4 -20
Ch 4 -21
Ch 4 -22
Accounting Ratios
Liquidity ratios measure a firms ability to meet maturing short-term
obligations.
Current ratio
Quick (acid-test) ratio
Leverage ratios measure the extent to which a firm has been financed
by debt.
Debt-to-total-assets ratio
Debt-to-equity ratio
Long-term debt-to-equity ratio
Times-interest-earned (coverage) ratio
Activity ratios measure how effectively a firm is using its resources.
Inventory turnover
Fixed assets turnover
Total assets turnover
Accounts receivable turnover
Average collection period
Profitability ratios measure managements overall effectiveness as
shown by returns generated on sales and investment.
Sales
Net income
Earnings per share
Dividends per share
Ch 4 -23
Production/Operations Audit
Checklist
Ch 4 -24
Ch 4 -25
decisions?
Is there a chief information officer or director of information systems
position in the firm?
Are data in the information system updated regularly?
Do managers from all functional areas of the firm contribute input to
the information system?
Are there effective passwords for entry into the firms information
system?
Are strategists of the firm familiar with the information systems of rival
firms?
Is the information system user friendly?
Do all users of the information system understand the competitive
advantages that information can provide firms?
Are computer training workshops provided for users of the information
system?
Is the firms information system continually being improved in content
and user-friendliness?
Ch 4 -26