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GLADIATORS

 Nadeem Ashraf

 Waqas Ajmal
CONTENTS
• HISTORY
• INTRODUCTION
• VISION AND STRATEGY
• INDUSTRY ANALYSIS
• DISTINCT FEATURES AND DIMENTION OF NEW product
• LAUNCHING PROCESES E91
Story of Nokia
 Nokia company started in 1865
 Mobile revolution 1992_todays

 focus the company on telecommunications


 1992: Jorma Ollila becomes President and CEO
1992: Nokia’s first GSM handset

• . 1994: Nokia Tune is launched

1997: World’s first satellite call


• 2002: First 3G phone
Nokia launches its first 3G phone, the Nokia 6650.
• 2003: Nokia launches the N-Gage
Mobile gaming goes multiplayer with the N-Gage.
• 2005: The Nokia Nseries is born
Nokia introduces the next generation of multimedia devices,
the Nokia Nseries.
• 2006: A new President and CEO –
Olli-Pekka Kallasvuo becomes Nokia’s President and CEO;
Jorma Ollila becomes Chairman of Nokia’s board. Nokia and
Siemens announce plans for Nokia Siemens Networks.
• 2007
Nokia recognized as 5th most valued brand in the
world. Nokia Siemens Networks commences
operations. Nokia launches Ovi, its new internet
services brand.
• 2008
Nokia's three mobile device business groups and
the supporting horizontal groups are replaced by
an integrated business segment, Devices &
Services.
Vision and strategy

Fulfill the need to communicate



Provide innovative technology

Trusted consumer relation

Best mobile device every where

Marketing Analysis
• Internal Business Environment

• External Business Environment

• Life Cycle Stage


 Service & Innovative Style
E-91 SWOT Analysis
• STRENGTH
Durability
Long Battery Life
Global Expansion
Brand Loyalty
E-91 SWOT Analysis
• WEAKNESS
Low Voice quality
Market Skimming Price
• OPPURTUNITY
Push Email
3G high speed
Mobile with Computer
New Market
• THREATS

China Mobile
Country Situation
Consumer Analysis
• Market Segmentation

• Target Market

• Users in Pakistan
New Product Development
Nokia E-91
• Idea Generation
• Concept
• Concept Testing
• Conjoint Analysis
Budgeting of 45% Cost
E-91
• Idea Generation 6%
• Concept 5%
• Product Development 20%
• Test Marketing 9%
• PRODUCT
4ps Nokia-E91
PRICE

Skimming Price
Nokia has come up with perfect prices for
each and every consumer segment
PLACE/ distribution

Nokia mobile phones are very easy to


access nowadays
The are sold in super market
There are different mobile stores
PROMOTION

Provide information to consumer through


variety of media
The advertisement that nokia comes up are
very successful
Various sale promotion scheme like
offering discount on special occasions
WE HAVE ONLY SEEN THE
BEGINNING

Thank
you