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Source: Detailed assessment of the market potential, and demand for, an EU ETV scheme EPEC for DG ENVIRONMENT

- European Policy Evaluation Consortium (EPEC

Source: Study on the Competitiveness of the EU eco-industry, ECORYS, October 2009

Total turnover of the EU air pollution industry in 2006 was around 16 billion.
Based on the value of EU trade of imports and exports for monitoring equipment for air pollution it is reasonable to assume that
around 4 billion (or 25%) of the market is sales of emissions monitoring equipment.

Pollution Industry (2006)


Abatement equipment
Emissions monitoring equipment

Source: based on company website information

Market leading players in the global air pollution control sector

Technology users
The technology area includes companies that offer products, processes and services dedicated to the monitoring
the level of emissions generated by processes and are present in the air.
Heavy industries such as refineries, metal industry, industries of cement, iron, steel, chemical plants, power plants,
waste incinerators are the major users of air pollution abatement technologies including air emission monitoring
In the public sector, environmental regulators, municipal authorities, and hospitals are
major users of air emission monitoring technologies.

Leading Demand Drivers

1. The IPPC Directive is the major legislative driver for air pollution control, alongside national legislation that may
have stricter emissions limits. The Directive sets minimum requirements for plant permits, particularly in terms of
pollutants released, with the aim to prevent or reduce pollution of the atmosphere and to ensure a high level of
environmental protection.
2. Financial drivers may also play a role in incentivising end users to improve the performance of their production
processes in order to reduced costs and improve plant environmental efficiencies at the same time.

IPPC stands for Integrated Pollution Prevention and Control.

The IPPC Directive introduces some important innovative aspects:
the adoption of an integrated approach in the assessment of the environmental issues
the development of an environmental monitoring plan
the transparency of the administrative procedure and the involvement with the public;
collaboration between operator, the competent authorities, control authorities and trade associations.

Business Model
The business model is mostly based on three options:
1. companies may expand their core businesses to other countries (e.g. Balcke Drr); they can enter in
2. agreements with national wholesalers in other countries (e.g. Durag Group UK)
3. follow both strategies together (e.g. Durag Group and ABB Group).
With foreign markets now becoming much more important, relative to the EU market, firms are
increasingly establishing local presence, sometimes through local acquisition.

Barriers to entry
1. Lack of information and awareness by end users as to the efficacy of abatement technologies is a major
barrier to exploitation of market ready technologies. If the potential purchaser is unaware of a
technology, then it will not be considered in their pre-procurement assessments. Similarly, a potential
purchaser who is not confident about the technologys capabilities, due to a lack of independently
verified data on the technologys performance, is also unlikely to invest in the technology.
2. Clearly new companies or those with a limited track record will find it hard to both to raise their
profile, open doors to new clients as well as provide confidence that their technology will achieve what
the end user requires